17: Identifying Opportunities in a Slow Market

In this episode, Rebecca Green and Kim Borcherding discuss how real estate agents can identify opportunities in a slow market. They emphasize the importance of targeting downsizers, leveraging databases for market insights, and building referral networks to enhance business. The conversation highlights the need for education and resources for clients, particularly seniors, and the potential for investment in various markets despite current challenges.

Takeaways:

• Focus on downsizers as a key market opportunity.
• Educate clients about the real estate process and resources available.
• Build trust with seniors by providing valuable information.
• Leverage your database to understand market trends and opportunities.
• Explore investment opportunities in markets outside your own.
• Utilize referral networks to assist clients moving to different areas.
• Stay proactive in seeking opportunities in any market condition.
• Offer seminars and classes to educate clients and build relationships.
• Understand traffic patterns to better serve your clients.
• Always look for deals, especially in down markets.

✨ Let’s Keep the Conversation Going
We’re all about building rooms where agents can grow, collaborate, and thrive.

Rebecca brings 33+ years of real estate experience into RebeccaGreen.co
where she coaches agents on the four pillars of success: Health + Wellness, Operations + Systems, Community + Collaboration, Marketing + Branding. Inside the CEO Agent Community, you’ll find coaching, courses, done-for-you marketing tools, media days, implementation sessions, and the strategies that help agents scale smarter—not busier. You can also connect with her local Oregon + Washington team at SellingPortlandRealEstate.com
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Kim is the founder of Hey Clever Collective —a community designed to help agents build businesses they actually love. She’s all about collaboration, creativity, and showing agents how to tap into their unique strengths.

Together, we’re creating conversations, sharing strategies, and opening doors for agents who want more—more balance, more profitability, and more community. Come hang out with us, learn with us, and let’s build something bigger than a business… let’s build a life you love.