• 12: The Steve Hunsaker Episode

  • Mar 24 2025
  • Duración: 58 m
  • Podcast

12: The Steve Hunsaker Episode

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  • In this episode of The Huge Transformations Podcast, Sid Graef, introduces holiday-lighting entrepreneur Steve Hunsaker. Steve shares how he built a thriving Christmas light installation business—starting from scratch by leveraging sales skills, proactive marketing, and high-end positioning to differentiate from cheaper competitors. Despite nearly going under in his third year, he refined his operations, hired strategically, focused on profitability, and now generates more than 800,000 in annual revenue from Christmas lighting alone. Steve also discusses his newer ventures in permanent and landscape lighting, along with his “Home Service Accelerator” coaching program. This episode provides valuable lessons on systems, hiring, marketing, and mindset for home service professionals looking to reach six, seven, and even eight figures. References: Paycom Sweaty Startup (Reddit) Jason Geiman (mentioned as a YouTuber in holiday lights) Jobber (CRM) Go High Level (marketing & automation tool) Tommy Mello (nine-figure home service entrepreneur) The Huge Convention Newsletter Sign Up! Downloadable Action Guide The Foundations Free Trial Huge Mastermind Info Page Connect With Us On Facebook! Transcript Gabe Torres: “Hello, everyone. Welcome to the Huge Transformations Podcast. I’m Gabe Torres here in Nashville, Tennessee.” Sheila Smeltzer: “I’m Sheila Smeltzer from North Carolina.” Sid Graef: “I’m Sid Graef out of Montana. We’re your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in the industry—folks that have already built seven- and eight-figure businesses, and they want to help you succeed.” Gabe Torres: “Yep. No fake gurus on this show, just real-life owners that have been in the trenches and can help show you the way to grow profitably.” Sheila Smeltzer: “We get insights and truths from successful business builders, and every episode is 100 percent experience, 0 percent theory. We’re going to dig deep and reveal the good, the bad, and the ugly.” Gabe Torres: “Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guests will show you how to transform your home service business into a masterpiece.” Sid Graef: “Thanks for joining us on the wild journey of entrepreneurship. Let’s dive in.” Sid Graef: “Welcome back to the Huge Transformations Podcast. This is Sid Graef, and today you get to meet Steve Hunsaker. Steve was a young man in Arizona, and he started a junk removal service about six years ago, kind of struggled his way through it. And then he started hanging Christmas lights. He spent time getting educated on marketing and systems. In four or five short years, he built that to 800,000 revenue last season. He did really well. And now he’s got a partner, and he also spends time teaching other people how to start up their business. So Steve’s an interesting guy. He has really worked his way through struggles and challenges and just doesn’t quit. He’s doing a great job, and he’s a great example of a transformation from bootstrap to seven figures—he’s almost there. And I’m excited for you to meet him. So without further ado, meet Steve Hunsaker.” Sid Graef: “Hey everybody, I’m glad you’re here. This is Sid with the Huge Transformation Show, and I’ve got Steve Hunsaker with me. And did I say your name right? Hunsaker?” Steve Hunsaker: “Oh yeah, Hunsaker.” Sid Graef: “Hunsaker. Close enough. Okay, cool. So, interesting story. I’m really glad to have you on the show, and I’m glad to meet you because, in full transparency, I actually stalked you online just a little bit. You came across my Instagram feed—I was like, ‘Oh, this guy’s got good... you know, like you’re articulate, and you had some good content for the home service industry.’ You’ve got a holiday lighting company, a landscape lighting company. I think you had another service business beforehand. And now you coach people. And I was like, ‘Well, I’m going to pay attention.’ And I start paying attention, and I’m like, ‘Ooh, content’s good. You actually know what you’re talking about. I’m like, I gotta get you on the show because this is The Huge Transformation Show, and you’ve shared a lot of your story online.’ So before I just introduce you forever... how’d you get started in home service business, Steve?” Steve Hunsaker: “Yeah, no, I appreciate the intro. Yeah, I started—it was 2020. I was working at Paycom, which is like a human capital management payroll software company. And I was just miserable. So like, you know, the big sickness, if you’re putting this on YouTube I can’t use the C word apparently—so the big sickness or whatever happened in 2020. Basically, I was an outside sales rep wearing a suit and tie every day, like doing decently well. I was a career sales guy...
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