11 Minutes with Octane11: a B2B Marketing Mini-Podcast Podcast Por Dan Rosenberg & Stephany Shelton arte de portada

11 Minutes with Octane11: a B2B Marketing Mini-Podcast

11 Minutes with Octane11: a B2B Marketing Mini-Podcast

De: Dan Rosenberg & Stephany Shelton
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Do B2B marketers have time to listen to long podcasts? No way!! That's why the team at Octane11 created "11 Minutes with Octane11: a B2B Marketing Mini-Podcast" - to share real insights and actionable tips from real B2B marketing experts. B2B marketers are busy and "11 Minutes with Octane11" can help you save time and deliver more impact...especially if you listen to this podcast on high speed :)(c) 2023 Octane11, Inc. Economía Marketing Marketing y Ventas
Episodios
  • Episode 21: Andy Groller (Dragon360) on Navigating Paid Media and Getting Real About B2B Measurement

    Episode 21: Andy Groller (Dragon360) on Navigating Paid Media and Getting Real About B2B Measurement
    Jun 10 2025

    In this episode of "11 Minutes with Octane11" hosts Dan Rosenberg and Stephany Lang sit down with Andy Groller, President and CEO of Dragon 360. They delve into the complexities of B2B marketing, including the importance of benchmarking, integrating paid media, utilizing AI in workflows and marketing, and bridging communication gaps between sales and marketing teams to drive success.


    00:33 Focus on ABM Reporting

    01:48 Misleading Industry Benchmarks

    03:33 Common Pitfalls in Paid Media

    07:19 Evaluating Individual Channels

    11:06 Role of AI in Marketing

    16:13 Aligning Sales and Marketing

    20:28 Building an Effective B2B Strategy

    23:41 Conclusion and Key Takeaways
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    26 m
  • Episode 20: Christie Johansen-Pinney (DEPT®, The Marketing Practice) on Key Metrics Across the Campaign Lifecycle

    Episode 20: Christie Johansen-Pinney (DEPT®, The Marketing Practice) on Key Metrics Across the Campaign Lifecycle
    Apr 30 2025

    In this episode of '11 Minutes with Octane11', co-hosts Dan Rosenberg and Stephany Lang dive into the complexities of B2B marketing measurement with guest Christie Johansen-Pinney. They discuss the challenges of long sales cycles, multi-faceted attribution, and the disconnect between marketing and sales teams. Tune in for insights on improving data alignment, account-based insights, and effective measurement strategies to enhance your B2B marketing efforts.


    00:33 Focus on ABM Reporting

    01:38 Welcome Christie Johansen-Pinney

    01:46 Complexity of B2B Measurement

    04:05 Tools and Techniques

    09:22 Evaluating Channel Performance

    14:08 Advice for B2B Marketers

    15:11 Conclusion and Wrap-Up
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    17 m
  • Episode 19: Lynn Tornabene (Anteriad, Oracle, Google) on ABM Measurement and Picking Your Metrics

    Episode 19: Lynn Tornabene (Anteriad, Oracle, Google) on ABM Measurement and Picking Your Metrics
    Mar 20 2025

    In this episode of '11 minutes with Octane11' Dan Rosenberg and Stephany Lang delve into the complexities of ABM reporting with guest Lynn Tornabene, CMO of Anteriad. They discuss measurement challenges in B2B marketing, Lynn's insights from her career, and practical strategies for integrating and optimizing marketing data. The episode touches on technology, metrics, and an anecdote about a company with a dashboard featuring 50 metrics and how this overabundance of data can obscure a clear understanding of the customer journey and investment effectiveness.


    01:32 Guest Introduction: Lynn Tornabene

    02:07 Anteriad's Unique Approach

    03:59 Measuring Success in B2B Marketing

    05:06 Insights on Marketing Lift

    05:51 Challenges in Data Integration

    08:39 Lynn's Experience at Oracle

    10:35 Key KPIs for B2B Marketing

    12:09 Magic Wand for Improving Marketing
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    15 m
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