Episode 21: Andy Groller (Dragon360) on Navigating Paid Media and Getting Real About B2B Measurement

In this episode of "11 Minutes with Octane11" hosts Dan Rosenberg and Stephany Lang sit down with Andy Groller, President and CEO of Dragon 360. They delve into the complexities of B2B marketing, including the importance of benchmarking, integrating paid media, utilizing AI in workflows and marketing, and bridging communication gaps between sales and marketing teams to drive success.

00:33 Focus on ABM Reporting

01:48 Misleading Industry Benchmarks

03:33 Common Pitfalls in Paid Media

07:19 Evaluating Individual Channels

11:06 Role of AI in Marketing

16:13 Aligning Sales and Marketing

20:28 Building an Effective B2B Strategy

23:41 Conclusion and Key Takeaways