What’s rarer than viral growth, and more powerful than performance marketing?

Sustained Advocacy.

It’s what the brands on this show have built, and what this 100th episode is here to celebrate.

To mark the special milestone, Paul & Verity are looking back on the unforgettable moments, tactics, and truths from 100 conversations with the sharpest minds in brand building – the CMOs, Founders, and community-first Marketers behind some of the world’s fastest-growing names.

This is more than a recap. It’s a look ahead to where marketing is heading next.

Hit play to learn how to…

• Build With, Not For: Advocacy-first brands don’t sell at their audience – they co-create with them. From skincare brands embracing mixed-brand content to companies inviting creators into the strategy room, the path forward is participatory.

• Scale Without Losing Soul: From The Inkey List’s £100M+ brand honesty to Beekman 1802’s gamified kindness, the most loved brands lead with how they do things, not just what they sell. Culture isn't the garnish. It's the growth engine.

• Trade Vanity For Substance: Forget follower counts. Nanos & micros are winning: because they educate, convert, and care more. Real fans > rented reach. Brands like REFY, Never Fully Dressed, and Symprove are proving that depth leads to scale, when building trust.

• Make Your Tactics Transparent: Today’s marketers are done with vague playbooks. The best ones don’t just share philosophy – they share the numbers. Budgets, CAC, conversion rates, channel tests. It’s what the industry needs; a space for open, actionable learning.

Whether you’ve listened to one episode or all 100, this one marks a turning point.

Because the brands that will thrive in the next 10 years aren’t chasing trends. They’re building for Advocacy.

Press play. Learn from the best. Build what lasts.

Chapters

00:00 Kicking Off With A Vocal Warm-Up

01:10 What Brand Advocacy Really Means

02:26 Celebrating 100 Episodes of the Podcast

04:23 What 100 Episodes Taught Us

08:32 Why Tactical Marketing Matters

11:11 What Surprised Us

15:27 What’s Next & Why Feedback Fuels It

16:31 Episodes Worth Repeating

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Connect with Paul & Verity:

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On Verity’s LinkedIn