Episodios

  • #E061 If One Bad Client Can Break Your Business, You Don’t Have a Business —> You Have a Funnel.
    Feb 3 2026

    Let’s get real: too many businesses are built like glass. One drop of ink, one bad review, one unhappy client, one failed promise, and the entire thing is stained.

    If your entire reputation can be shattered by a single customer experience, what you’ve built isn’t sustainable.

    It is fragile.

    That’s not a business.

    That’s a funnel.

    Funnels are linear. Transactional. Self-serving. They’re obsessed with conversions and clicks, not connection or continuity. Once the “lead” drops out the bottom, the system resets. It’s cold. It’s clinical. And worst of all, it’s brittle. A funnel doesn’t account for the reputation cost of poor service, nor the long-term trust capital of one raving fan.

    But nature doesn’t move in lines. It moves in loops.

    That’s why I build using the flywheel. A circular rhythm. A system designed around the customer, not the company. One that gains momentum over time and doesn’t collapse if something goes wrong, it simply slows down and self-corrects.

    In today’s episode of the podcast, I unpack why circular growth systems outperform linear funnels in the real world. I explain why your business reputation is not built in campaigns, it’s built in cycles. And how, when you’re intentional about rhythm, relationship, and reputation, you build something that doesn’t break every time life does.

    This isn’t theory. It’s the system I use across every business in the JDC Group of companies. From marketing to consulting to product delivery, everything flows through one central ecosystem: Customer First. Strategy Second. Systems Always.

    Here’s what I unpack in this episode:

    * Why the sales funnel is ego-centric, and the flywheel is ecosystem-centric

    * What I learned from adding one drop of ink to a full glass of water, and how that visual changed the way I build trust

    * How to recover from mistakes without losing momentum

    * Why momentum makes you look better than you are (and how to earn that advantage ethically)

    * A reputation-first checklist for building a business that doesn’t bleed

    You’ll also hear my personal blueprint. From company structure to pricing strategy, marketing rhythms to client retention. Designed to protect the brand, not just push product.

    It’s mechanics.It’s not just systems. It’s sustainability.It’s the Delta Code in motion, and I’m here to walk you through it, one intentional step at a time.

    🧭 Rebuild Your Reputation Engine

    If this episode challenged your thinking —> good. That’s what IN10TIONAL leadership does.

    If you’re done chasing funnels and ready to build something that flows, come build it with me:

    🎯 Subscribe to my Substack: janinedocabo.substack.comGet weekly wisdom drops on business, brand, and leadership, rooted in IN10TIONALITY™.

    💄 Join Marketing Cosmetics™:Our flagship 5-month program helps you craft a full marketing ecosystem, designed to sell with soul and scale with strategy. The July intake is open now. One spot left. jdcacademy.com/marketing-cosmetics

    Your reputation is built in the loops you design and the momentum you sustain.Let’s build what lasts.



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    14 m
  • Understanding Teen Isolation. When Your Daughter Starts to Pull Away (Part 2)
    Jan 9 2026

    Teen isolation is one of the most misunderstood challenges in motherhood. In this episode, Janine and Letitia explore why girls withdraw emotionally, what’s happening beneath the silence, and how moms can gently reconnect without overwhelming their daughters.

    A heartfelt conversation filled with insight, empathy, and practical encouragement, perfect for any mom raising a teen girl who feels “far away” even when she’s right in front of you.A podcast conversation with Janine & Letitia

    There is a particular kind of loneliness mothers feel, the kind that arrives quietly when your daughter, the girl who once told you everything, begins to retreat into herself.

    Sometimes it’s subtle.A shorter answer.A closed door.A smile that doesn’t quite reach her eyes.

    And sometimes it’s a moment that catches you off guard, the realisation that she is surrounded by people, yet somehow more alone than she’s ever been.

    This episode was born out of that moment.

    Letitia and I sit down to talk about what’s happening underneath teenage isolation, not the behaviour, but the heart behind it.Because isolation is rarely about attitude.It’s almost always about overwhelm.

    We explore why girls withdraw even when they’re loved deeply and supported well. Why “I’m fine” can be a shield, not a truth. Why she may struggle to explain what she’s feeling, even to you, especially to you.

    And we talk about the unspoken fear many moms carry:“If she’s pulling away from me, am I losing her?”

    You’re not.You’re meeting her in a transition she doesn’t yet know how to manage.

    Throughout the episode, we gently unpack the hidden pressures teens are carrying, the comparison, the sensory overload, the rapid-fire friendship shifts, the shame that silences them, the fear of disappointing you, and the digital world that keeps them connected while somehow making them feel lonelier than ever.

    But this conversation isn’t just about understanding isolation.It’s about reconnection.

    We share the small, almost unremarkable ways moms can help their daughters step out of emotional hiding:

    * Ways to soften the space between you.

    * Ways to speak safety into her nervous system.

    * Ways to create moments where she doesn’t need to perform, pretend, or protect herself.

    In the episode, you’ll hear us talk about how presence becomes a lifeline, why tone matters more than timing, and the surprising rituals that rebuild trust.

    This is a compassionate, grounding conversation.A reminder that isolation is not rejection, it’s a coping mechanism.And that your daughter isn’t pulling away from you…she’s trying to find herself.

    If your teen has been quieter lately or harder to reach, this episode will feel like someone finally naming the thing you’ve sensed but couldn’t articulate.

    It’s tender.It’s honest.It’s hopeful.And it’s yours.

    If this episode spoke to you, imagine what a guided journey with your daughter could unlock.

    The IN10TEEN Program begins March 2026. A four-week experience designed to strengthen identity, emotional resilience, communication, and connection between moms and teen girls.

    We keep the room small on purpose.Just 10 moms.Just 10 daughters.A safe space to grow together.

    Your ticket includes your seats at our GALA Evening in November — a beautiful night of celebration, storytelling, and a crowning moment your daughter will never forget.

    If your heart knows this season matters, you’re invited to join us.



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    46 m
  • Talk Teen To Me. Why Moms and Teen Girls Stop Hearing Each Other (Part 1)
    Jan 2 2026

    A podcast conversation with Janine & Letitia.

    Communication between moms and teen girls changes long before either of them realises it. What used to feel natural suddenly becomes fragile, unpredictable, and deeply emotional.

    In this episode, Janine and Letitia unpack what’s really happening beneath the surface when girls shut down, why moms feel unheard, and how to rebuild connection without pressure or performance.

    It’s a soft, honest conversation about presence, empathy, and the ordinary moments that strengthen the mother–daughter bond.

    Perfect for any mom who wants to understand her teen better and reconnect with confidence and compassion.

    There’s a moment every mother recognises but can’t quite name, a shift so subtle yet so powerful that it leaves her wondering when communication with her daughter became… complicated.

    You ask a simple question.She shuts down.You offer advice.She turns away.You reach for connection.She pulls back, not out of rebellion but out of overwhelm.

    And no one prepares you for this part of motherhood, the part where you’re still the safest person in her world, yet somehow the hardest to speak to.

    That’s why Letitia (Life with Letitia) and I recorded this episode.We wanted to open a window into the world of teen girls, not from a theoretical place, but from the lived, raw emotional space where moms and daughters often miss each other without meaning to.

    In our conversation, we talk about:

    * why teens speak in fragments, memes, and reels… and why that’s not disrespect, it’s survival.

    * We explore the quiet ways daughters try to stay connected, even when they don’t have the words.

    * And we name the invisible emotional load moms carry while trying to hold the relationship steady.

    Because underneath every disconnected moment is a daughter who still wants to feel seen, and a mother who still wants to be trusted.

    This episode isn’t about fixing communication.It’s about understanding it.

    It’s about slowing the pace, softening the edges, and learning new ways to reach one another that feel less like pressure and more like presence.

    We share the small shifts that rebuild connection, the moments that don’t look like much from the outside but become anchoring points on the inside. The sideways conversations. The rituals that make her feel safe. The language that helps her open up without feeling exposed.

    And yes, we talk about the real stuff…What to do when she withdraws.How to speak to her heart without overwhelming her.Why your tone matters more than your words.And the surprising communication door most moms haven’t considered.

    By the end of the episode, many moms tell us they feel less alone, not because their daughter has changed, but because they finally understand what’s happening underneath her silence.

    This is a gentle episode.A human one.An invitation back to one another.

    If you’re a mom raising a teen girl and wondering why communication suddenly feels harder than it should be… this conversation is for you.

    And if you listen closely, you may find that nothing is broken between you, you simply need a new way of hearing each other.

    There are seasons in motherhood that call for deeper connection.If you’re in one of those seasons now, the IN10TEEN Program was created with you in mind.

    Across four intentional weeks, you and your daughter will learn how to communicate with confidence, understand one another with compassion, and build a foundation strong enough to carry you through the teenage years.

    And when the journey ends, you’ll step into our November GALA Evening — dressed up, celebrated, and crowned together.

    There are only 10 mother–daughter seats available.If this feels like your moment, we’d love to welcome you in.



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    43 m
  • 🎙️ Ep8 Off Topic but On Point. Reflect, Reset, Reframe: Preparing Your Inner World for What’s Next
    Dec 22 2025

    There are seasons when life feels loud.When the world is rushing.When you’re trying to hold the center while everything around you keeps shifting.

    And then there comes a moment — usually subtle, quiet, almost unannounced — when you realize:

    * It’s time to pause.

    * To breathe.

    * To reset the inner landscape before stepping into what’s next.

    This episode is about that moment.

    As we edge toward a new year, most people wait for the calendar to tell them who they should become. But purpose-driven people, people who want to build with meaning. Prepare differently.

    * They plan from intention, not pressure.

    * They build from alignment, not hustle.

    * They lead families, businesses, and themselves from a clarity that comes from the inside out.

    Welcome to Off Topic, but On Point.I’m Odette de Beer — wife, mother, strategist, and a woman who believes the heart must be touched before the mind can be influenced and the hands can be empowered.

    With me are two of my closest friends:Pastor Christo Pretorius and Dr. Janine Do Cabo.

    And today, we’re going to reflect, reset, and reframe what it truly means to step into a new year better, not just busier.

    🔹 Segment 1: Reflect

    Before you rush into vision boards and goals, reflection anchors you.Reflection is not about looking back with regret — it’s looking back with revelation.

    In this segment, we explore:

    * What this year revealed about who we are becoming

    * The identity shifts we didn’t see coming

    * The habits that helped us… and the ones that hurt us

    * The emotional patterns that keep repeating themselves

    * What surprised us most about this season

    Reflection is the doorway to clarity — and clarity collapses confusion.

    🔹 Segment 2: Reset

    Resetting is not retreating.Resetting is recalibrating.

    It’s the internal shift where you say:“Before I step into more, I must make space for better.”

    In this segment, we discuss:

    * What we’re letting go of before the new year

    * The internal narratives we’re rewriting

    * How to reset your emotional rhythm

    * Why rest is not the absence of work — it’s the strengthening of alignment

    * The power of slowing down to speed up

    Resetting is the quiet courage leadership is built on.

    🔹 Segment 3: Reframe

    Reframing is where hope and discipline meet.It’s where you decide to see your life through a different lens — not denial, but direction.

    In this segment, we unpack:

    * How to step into a new year with intention, not illusion

    * Why reframing isn’t pretending — it’s positioning

    * The story you tell yourself about your future

    * Why identity shapes outcomes more than goals do

    * What we’re reframing personally as we cross into a new chapter

    Reframing is the art of stepping into the same world with a stronger perspective.

    🌟 Final Thoughts

    Stepping into a new year isn’t about becoming a new person.It’s about becoming a truer version of the person you already are.

    When you reflect, you gain understanding.When you reset, you gain strength.When you reframe, you gain vision.

    And vision… changes everything.

    Engage With Us

    What are you reflecting on?What is something you’re resetting before the year ends?And what one thought, belief, or fear are you reframing as you step forward?

    Share your reflections with us — message, comment, or tag us.Your story may be the spark someone else needs to begin again.



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    37 m
  • The Power of the Room: A decade of Building The CEO Collective
    Dec 2 2025

    In this powerful and honest episode, Dr. Janine Do Cabo and Christo Pretorius unpack the heart behind The CEO Collective, not as a networking event, but as an ecosystem of high-capacity leaders building legacy through clarity, capacity, and cadence.

    What started a decade ago has now become a leadership movement shaping the modern CEO. This episode explores how growth happens when trust is built, when leaders stop posturing and start pouring, and when the right people get in the room.

    Whether you’re a founder, strategist, executive, or business owner — this isn’t just another event. It’s a space where failure becomes feedback, co-opetition replaces ego, and full calendars meet full cups.

    🎧 Listen if you:

    * Are a CEO, founder, or high-capacity leader feeling isolated or under-supported

    * Want to experience deeper, more authentic leadership conversations

    * Believe growth is not just personal, it’s communal

    * Are tired of the performance-based business culture and crave real connection

    * Are curious about starting your own CEO Collective in your city

    🔑 Key Themes:

    * From Idea to Impact: The 10-year journey behind the Collective

    * Why the Room Matters: Beyond Zoom and surface-level connections

    * Cadence Creates Progress: What happens when growth becomes rhythmic

    * Failure is Feedback: Changing the narrative around mistakes

    * Co-opetition Over Competition: Why collaboration wins

    * The CEO Promise: Clarity. Capacity. Cadence.

    * From Networking to Net-Worthing: How community creates currency

    * Scaling with Soul: How the Collective is expanding into cities and provinces

    💬 Memorable Quotes:

    * “The future is us —> not ego, but eco.”

    * “People buy from people they like, love, and trust. That’s why community is the currency of the future.”

    * “If you’re too busy to attend, that’s exactly why you need to be in the room.”

    * “You don’t need another mastermind. You need a room that mirrors who you’re becoming.”

    * “AI might accelerate knowledge, but only authenticity accelerates transformation.”

    * “Stop chasing rooms. Start elevating the one you’re in.”

    🎧 Listen if you:

    * Are a CEO, founder, or high-capacity leader feeling isolated or under-supported

    * Want to experience deeper, more authentic leadership conversations

    * Believe growth is not just personal, it’s communal

    * Are tired of the performance-based business culture and crave real connection

    * Are curious about starting your own CEO Collective in your city

    🚀 Call to Action:

    If this episode lit something up in you -> don’t ignore it.

    📬 Subscribe to the IN10TIONALIST Substack for more behind-the-scenes wisdom, tools, and frameworks: janinedocabo.substack.com💄 Join the July intake of Marketing Cosmetics —> the 5-month flagship program to build a marketing engine that works: jdcacademy.com/marketing-cosmetics📍Attend a Collective Room in your city, if you’re a business owner or leader ready to multiply your impact, let’s talk.

    📣 Share this episode. Someone you know is waiting for an invitation into the room.



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    38 m
  • Sorry for the Skew Face (Zoom Lag) — But Here’s Your 2026 Business Growth Plan
    Oct 28 2025
    Let’s be honest — today’s Marketing Cosmetics session was a bit chaotic.The internet had other plans, Zoom froze mid-sentence, and I’m convinced someone’s cat was presenting for at least three seconds.But here’s the thing: in between all that buffering, something powerful happened.We cracked open the single most under-rated marketing weapon for 2026.And it’s not a viral trend, a shiny funnel, or a paid ad.It’s email.The quiet powerhouse that’s still outperforming every platform you scroll through.Before we go any further, a little insider moment.If you’re reading this, it means you’re part of my community — and that matters.The Marketing Cosmetics flagship program sells for R32,000, but because you’re already on my email list, you qualify for exclusive IN10TIONAL Access Pricing — R14,000 for the full 5-month program.And if you’re already enrolled, you get insider access — which means anyone you personally bring into the February intake can also join at R14,000 instead of the standard R32,000.This is my way of saying thank you for being part of the ecosystem we’re building — one that rewards loyalty, leadership, and foresight.Because you didn’t just follow the brand.You belonged before it became a trend.The Real Truth About Where Growth Is Happening in 2026 (Yes three months from now)Social media builds awareness.Email builds relationships.Your follower count might make you feel famous —but your email list makes you money.In 2025, businesses are earning R37 for every R1 spent on email marketing (HubSpot 2025). That’s a 3 700% ROI — better than TikTok, Meta ads, or influencer collaborations combined.And before you assume email is “old-school,” let’s kill that myth right now:78% of Gen Z and Millennials actually prefer brand communication via email because it gives them control. They open it when they want.That’s the difference between attention and in10tion.🚀 Enrollment Window now open for the February 2026 Cohort.What We Covered (and Why It Matters for You)Inside today’s live session — the slightly wobbly one — we broke down the entire ecosystem for your 2026 marketing plan:1. Building your list — the right way.You don’t buy followers; you build trust.Interactive lead magnets like quizzes and templates are outperforming static PDFs by 41%.2. Designing campaigns that convert.Rule of one: one email, one message.Within three seconds, your reader should know what you’re offering and why it matters.3. Automation and AI.Tools like HubSpot AI, Mailchimp AI, and Klaviyo now predict send-times based on behaviour.Brands using AI-timed sends are seeing 12–18% higher open rates.4. Measuring success.Forget open rates — privacy changes made them unreliable.The new gold standards: click-through rate, conversions, and engagement per subscriber.Top performers right now hit 5.5% CTR and unsubscribe rates under 0.3%.Marketing Cosmetics is the answer for brand, sales and marketing! Learn it. Build it. Launch it in 3 months, starting this February. Have your full marketing strategy done in 12 sessions — with expert help at every step.Thanks for reading 10 IN10TIONAL Minutes with Janine! This post is public so feel free to share it.The Integration Most Brands MissHere’s where most marketers fall flat — they treat social media and email like divorced parents fighting for custody of your customer’s attention.Stop that.Your customer doesn’t experience your brand in silos.They see your Instagram post, click your link, land on your site, download a freebie, and open your email — all within minutes.That’s one continuous story.So, here’s how to keep it consistent:* Email: the full story* Instagram: the visual hook* TikTok: the behind-the-scenes* LinkedIn: the insight postThis is called content synergy.When your message sounds the same across platforms, your audience doesn’t just remember your post — they remember you.What This Means for 2026The next wave of growth isn’t about chasing algorithms — it’s about owning your ecosystem.You can’t control social platforms, but you can control your inbox, your data, and your relationships.Social media is your megaphone.Email is your handshake.When you use both with IN10TION, you don’t just get seen — you get remembered.Your Next StepIf you loved this insight, this is just one of 12 full sessions inside the Marketing Cosmetics program — where we teach entrepreneurs how to turn strategy into sales, systems, and scale.🚀 Enrollment Window now open for the February 2026 Cohort.Build your brand with substance.Market it with IN10TION.And let your results speak louder than the algorithm. Get full access to 10 IN10TIONAL Minutes with Janine at janinedocabo.substack.com/subscribe
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    28 m
  • 🎙️Ep7 Off-Topic but On-Point: The Rooms That Remind You Who You Are
    Oct 2 2025
    🔥 Why This Topic Hits Right Now and why you should be apart itWe are in a post-digital burnout era. Zoom fatigue, algorithmic isolation, and the illusion of connection through vanity metrics have left coaches, teachers, and leaders hungry for something deeper: real, in-person transformation. The trend isn’t just nostalgia—it’s a recalibration. Because if the last few years taught us anything, it’s this: screens scale your voice, but rooms shape your vision.More and more thought leaders are realizing: “If I want to grow, I need a room where I’m not the smartest person.” And in the coaching and consulting world, the future doesn’t belong to those who only master technique — it belongs to those who can build ecosystems of trust, alignment, and embodiment. And those ecosystems are being built offline again. 10 IN10TIONAL Minutes with Janine is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.🔍 Let’s Go Deeper: The Core Conversations We’ll Be Having in This Episode1. The Re-Rise of the RoomThere’s a noticeable shift happening — from webinars to workshops, from funnels to fireside conversations. In-person masterminds, curated boardrooms, and private learning circles are back. Why? Because transformation travels faster through trust.We answer:“What’s the most powerful in-person room you’ve ever been in — and what did it unlock for you?”2. Why Coaches, Consultants, Teacher, Entrepreneurs & YOU Must Be in the Right RoomYour proximity affects your perception. Your vision expands in the presence of aligned people. And let’s be honest — no mirror is as honest as a trusted table of peers.“Online gives you scale. But in-person gives you substance.”“What does a great room do for your identity, not just your brand?”3. What’s Changing in 2025 and 2026Remember I have been tell you COMMUNITY IS THE CURRENCY OF THE FUTURE.. well here we go and this is how it is going to look like!We’re not just seeing collabs for content — we’re seeing collaborations that prioritize character and growth.Real alliances are being built around legacy, integrity, and long-term vision — not just launch calendars.More than ever, people are craving:* Safety to be seen* Synergy of thought and purpose* Strategy rooted in humanityThe coaching industry is evolving — facilitation is no longer enough. The real edge? Community curation.“Why do you think people are willing to invest more now to be in curated rooms rather than free webinars or public online groups?”4. What to Look for in a RoomThe best rooms aren’t the biggest. They’re the most aligned. Look for:* Trust over trophies* Curated over crowded* Legacy over ego* Story over strategy“If the room requires you to perform, it’s not your room. If it helps you return to who you are, stay.”5. If You’re Not in a Room Yet… Here’s Where to StartStart with resonance, not recognition. Don’t chase the room with the most followers — go where your becoming is safe.* Join circles that reflect your values, not just your goals.* Start small. A monthly peer group, a local coffee table, a trusted triad.* Remember: You don’t need 100 people. You need 10 honest ones.Are you looking for a room like this? We each run our own:* Dr. Janine and Gustav Gous – The Leadership Boardroom - Randburg, JHB, South Africa* Christo – The Collective - Boksburg, JHB South Africa * Odette – SustainHer - Adelaide, AustraliaThese aren’t marketing funnels. They’re transformational rooms. DM us or comment to learn how to join.“What’s the room that changed you — and how do you make sure you’re now creating that kind of space for others?” Get full access to 10 IN10TIONAL Minutes with Janine at janinedocabo.substack.com/subscribe
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    49 m
  • #Ep60 Automate with Soul: How This Techpreneur is Rewiring the Coaching Industry
    Aug 15 2025

    The Myth: You Need to Do Everything Manually to Stay Authentic.

    The truth?Authenticity is a system.One that runs in the background while you lead, sell, serve — and live.

    This week on 10 IN10TIONAL Minutes with Janine, I sit down with Tuli, a quiet force in the tech world who’s helping coaches, consultants, and creatives build systems that don’t just work — they win.

    Tuli doesn’t believe in automation for the sake of it. She builds tech that respects your brand voice, protects your peace, and creates bookings in your sleep.

    If you’ve ever felt overwhelmed by tech, lost in your CRM, or stuck duct-taping platforms together — this conversation will recalibrate the way you think about systems.

    Key Moments You Don’t Want to Miss

    * Why systems are the soul infrastructure of any coaching business

    * The 3 mistakes every coach is making with tech — and how to fix them

    * What Tuli learned inside Marketing Cosmetics™ — and how it helped her scale smarter, not noisier

    * How to use AI without losing your voice

    * Why the backend of your business reflects the belief system of your brand

    * One thing every founder should automate this month — no matter what

    What You’ll Walk Away With

    * A mindset shift: from managing tech to mastering it

    * Real insight into tools that talk to each other (not just exist on your laptop)

    * A strategy-first approach to automation

    * Permission to scale without losing the human connection

    * A real-world example of what happens when you combine Marketing Cosmetics™ with systems thinking

    Listen to the Episode

    🔗 Listen Now🎧 Available on Spotify | Apple Podcasts | Google | YouTube

    Great businesses don’t just attract leads. They manage momentum.

    Tuli’s work is a reminder that you don’t need more hustle — you need smarter highways.

    If this episode spoke to you, reply to this post and tell me:🛠️ What’s one thing you need to automate — but haven’t?Let’s make it make sense.

    Missed out on one of our lastest podcasts? Catch up below ⬇️



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    38 m