This week on Not Your Average CEO Lifeline, we sit down with Katie Smith from Wild Path Consulting to talk about the true role of marketing beyond just customers! Marketing isn't just a tool for your clients. It's a vital force that connects every department in your company. Katie dives deep into how marketing serves as the glue, making sure you’re not stuck in a silo, but instead actively listening and engaging with all teams to drive success across the board. Find out how marketing can make everything easier, more efficient, and help your company grow, starting from the inside out! Katie breaks down the secret to aligning marketing with the C-suite. How working directly with your CEO and CFO can turn your marketing strategy into a business powerhouse! No more following trends aimlessly! Learn how to tie your marketing plan directly to business goals and financial insight, and watch your company thrive! This content is brought to you by our sponsor, Virtual Assist USA. CEOs know that time is our most valuable asset. That's why Virtual Assist USA offers flexible Virtual Assistant services to help streamline operations, increase efficiency, and give you more time to focus on what matters most - growing your business. You can visit www.VirtualAssistUSA.com to learn more. Connect with Nicole and Danielle: https://www.linkedin.com/in/nicolegallicchio/ https://www.linkedin.com/in/djc287/ Not Your Average CEO book: https://a.co/d/aPgacvt Connect with Katie: https://www.linkedin.com/in/katiesmithwildpath/ https://followthewildpath.com/ #businessgrowth #businesstips #businesspodcast #business #ceomindset #ceo #entrepreneur #revenge #sales #salestraining #salestips #virtualassistant #virtualassistanttips #virtualassistantservices #delegation