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Стратегия голубого океана. Как найти или создать рынок, свободный от других игроков
- Чан Ким, Рене Моборн. Ключевые идеи книги
- Narrado por: Малашко Екатерина
- Duración: 33 m
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Стратегия голубого океана. Как найти или создать рынок, свободный от других игроков
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Resumen del Editor
Книга Чака Кима, Рене Моборн "Стратегия голубого океана" основана на глобальном исследовании 108 компаний из 30 отраслей экономики за последние сто лет. Авторы утверждают, что стабильный, многолетний успех строится не на беспощадной борьбе с конкурентами, а на поиске и создании "голубых океанов" - незанятых рыночных пространств, созревших для экспансии. Системный подход, предложенный авторами этой знаковой книги, снимает проблему конкуренции с повестки дня. По крайней мере до тех пор, пока другие компании не начнут вторгаться в созданный вами "голубой океан". Любая организация может использовать предложенный инструментарий для своих целей, применить удачный опыт известных мировых брендов. Книга переведена на 46 языков, по всему миру продано более 3,6 миллиона экземпляров.
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Lo que los oyentes dicen sobre Стратегия голубого океана. Как найти или создать рынок, свободный от других игроков
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Total3 out of 5 stars
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Ejecución3 out of 5 stars
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Historia2 out of 5 stars
- Natalia
- 08-12-21
Краткая версия / short version of the book
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