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Word of Mouse
- 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play
- Narrado por: Kirby Heyborne
- Duración: 9 h y 43 m
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Word of Mouse
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Resumen del Editor
Gain a competitive edge - get the most from today's technology!
Technology changes so fast that it's easy to be intimidated by it. Our personal choices and business decisions are increasingly driven by digital "word of mouse" - and it's essential to our success and satisfaction to take control of the gadgets, apps, and trends that are shaping our world.
Best-selling author and trend watcher Marc Ostrofsky is here to help. In this groundbreaking new audiobook, Ostrofsky reveals the ways that new technologies implant themselves in our daily lives and how we can easily take advantage of them to live, learn, buy, sell, work, play, communicate, and socialize better.
Covering diverse topics from how the Internet affects our health to how we can become bargain-hunting pros, Ostrofsky's audiobook could come at no better time. The Internet's presence is only growing, and new technologies are sprouting up every day. We must learn how to cultivate these new tools so that we can remain competitive and live happier, healthier lives.
Word of Mouse gives you the tools you need to conquer information overload - and puts you in the driver's seat of the world's most potent technologies.
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Narración:4 out of 5 stars 85
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Historia4 out of 5 stars 83
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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3 out of 5 stars
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Dense Language, Mediocre Narration
- De Fawn en 12-06-16
De: Mike Smith
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
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General4 out of 5 stars 116
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Narración:4.5 out of 5 stars 101
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Historia4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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2 out of 5 stars
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No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
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Youtility for Real Estate
- Why Smart Real Estate Professionals are Helping, Not Selling
- De: Jay Baer, Erica Campbell Byrum
- Narrado por: Jay Baer, Erica Campbell Byrum
- Duración: 1 h y 51 m
- Versión completa
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General4.5 out of 5 stars 40
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Narración:4.5 out of 5 stars 32
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Historia4.5 out of 5 stars 32
Youtility, as defined by best-selling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Smart real estate professionals are applying the concepts of Youtility, giving away information and resources for free to differentiate and dominate by providing real value to clients and prospective clients.
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5 out of 5 stars
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Riveting
- De DANIEL M. en 10-20-16
De: Jay Baer, y otros
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
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General4 out of 5 stars 80
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Narración:4 out of 5 stars 74
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Historia4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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5 out of 5 stars
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Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
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Big Data in Practice
- How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
- De: Bernard Marr
- Narrado por: Piers Hampton
- Duración: 7 h y 25 m
- Versión completa
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General4 out of 5 stars 68
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Narración:4 out of 5 stars 58
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Historia4 out of 5 stars 55
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.
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2 out of 5 stars
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Good book for managers
- De Capnbody en 01-08-18
De: Bernard Marr
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The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
- Versión completa
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General4 out of 5 stars 655
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Narración:4 out of 5 stars 367
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Historia4 out of 5 stars 359
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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5 out of 5 stars
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A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
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General4 out of 5 stars 112
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Narración:4.5 out of 5 stars 95
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Historia4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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5 out of 5 stars
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Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
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The Filter Bubble
- What the Internet Is Hiding from You
- De: Eli Pariser
- Narrado por: Kirby Heyborne
- Duración: 7 h y 32 m
- Versión completa
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General4 out of 5 stars 308
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Narración:4 out of 5 stars 254
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Historia4 out of 5 stars 250
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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5 out of 5 stars
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Now in the top 3 best books I've ever read
- De Brian Esserlieu en 05-26-11
De: Eli Pariser
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Technically Wrong
- Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
- De: Sara Wachter-Boettcher
- Narrado por: Andrea Emmes
- Duración: 5 h y 42 m
- Versión completa
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General4.5 out of 5 stars 147
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Narración:4.5 out of 5 stars 135
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Historia4.5 out of 5 stars 136
Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.
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4 out of 5 stars
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Pretty good but not complete
- De Casey en 10-29-17
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Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- De: Nicholas L. Johnson, Alex Moazed
- Narrado por: Jonathan Yen
- Duración: 10 h y 7 m
- Versión completa
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General4.5 out of 5 stars 235
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Narración:4.5 out of 5 stars 188
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Historia4.5 out of 5 stars 187
What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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5 out of 5 stars
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Mostly notes for myself or highlights of the book
- De Gary H. en 11-16-17
De: Nicholas L. Johnson, y otros
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- De: Mike Hoefflinger
- Narrado por: Nicholas Techosky
- Duración: 7 h y 45 m
- Versión completa
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General4 out of 5 stars 88
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Narración:4 out of 5 stars 72
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Historia4 out of 5 stars 74
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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3 out of 5 stars
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mainly a tribute to the success of FB
- De Anonymous User en 10-07-18
De: Mike Hoefflinger
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Artificial Intelligence: 101 Things You Must Know Today About Our Future
- De: Lasse Rouhiainen
- Narrado por: Rodger Paxton
- Duración: 8 h y 17 m
- Versión completa
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General4.5 out of 5 stars 47
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Narración:4 out of 5 stars 41
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Historia4 out of 5 stars 42
Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.
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1 out of 5 stars
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Completely useless
- De Joe V en 03-29-19
De: Lasse Rouhiainen
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Program or Be Programmed
- Ten Commands for a Digital Age
- De: Douglas Rushkoff
- Narrado por: Douglas Rushkoff
- Duración: 3 h y 28 m
- Versión completa
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General4 out of 5 stars 158
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Narración:4.5 out of 5 stars 137
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Historia4 out of 5 stars 134
In 10 chapters, composed of 10 "commands", Rushkoff provides cyber enthusiasts and technophobes alike with the guidelines to navigate the digital new universe. In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping listeners to recognize programming as the new literacy of the digital age - and as a template through which to see beyond social conventions and power structures that have vexed us for centuries.
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3 out of 5 stars
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Good book, but with some crazy ranting
- De Bjarne en 02-05-15
De: Douglas Rushkoff
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- De: Michael Saylor
- Narrado por: LJ Ganser
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 99
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Narración:4.5 out of 5 stars 79
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Historia4.5 out of 5 stars 78
The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.
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1 out of 5 stars
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Commonplace knowledge peppered with buzzwords
- De Amazon Customer en 10-22-13
De: Michael Saylor
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Googled
- The End of the World as We Know It
- De: Ken Auletta
- Narrado por: Jim Bond
- Duración: 13 h y 53 m
- Versión completa
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General4 out of 5 stars 312
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Narración:4 out of 5 stars 147
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Historia4 out of 5 stars 150
In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.
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3 out of 5 stars
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Audio production could have been better
- De David en 11-12-09
De: Ken Auletta
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- De: Scott Stratten, Alison Stratten
- Narrado por: Allison Stratten, Scott Stratten
- Duración: 6 h y 51 m
- Versión completa
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General4.5 out of 5 stars 53
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Narración:4.5 out of 5 stars 45
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Historia4.5 out of 5 stars 45
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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5 out of 5 stars
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Authentic and genuine people
- De Karin Bertelsen en 06-30-20
De: Scott Stratten, y otros