-
Why Does the Pedlar Sing?
- What Creativity Really Means in Advertising
- Narrado por: Paul Feldwick
- Duración: 8 h y 28 m
Failed to add items
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Why Does the Pedlar Sing?
Compra ahora por US$21.05
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Los oyentes también disfrutaron...
-
The Anatomy of Humbug
- How to Think Differently About Advertising
- De: Paul Feldwick
- Narrado por: Paul Feldwick
- Duración: 5 h
- Versión completa
-
General4.5 out of 5 stars 13
-
Narración:4.5 out of 5 stars 8
-
Historia5 out of 5 stars 8
How does advertising work? Does it have to attract conscious attention in order to transmit a unique selling proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous or maybe, something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses, and all are dangerous, if they are taken too literally as the truth.
De: Paul Feldwick
-
Noise
- A Flaw in Human Judgment
- De: Daniel Kahneman, Olivier Sibony, Cass R. Sunstein
- Narrado por: Jonathan Todd Ross
- Duración: 13 h y 28 m
- Versión completa
-
General4.5 out of 5 stars 1,388
-
Narración:4.5 out of 5 stars 1,129
-
Historia4.5 out of 5 stars 1,118
From the best-selling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.
-
1 out of 5 stars
-
Disappointing
- De Z28 en 05-31-21
De: Daniel Kahneman, y otros
-
The Creative Act
- A Way of Being
- De: Rick Rubin
- Narrado por: Rick Rubin
- Duración: 5 h y 45 m
- Versión completa
-
General5 out of 5 stars 3,135
-
Narración:5 out of 5 stars 2,629
-
Historia5 out of 5 stars 2,614
Many famed music producers are known for a particular sound that has its day. Rick Rubin is known for something else: creating a space where artists of all different genres and traditions can home in on who they really are and what they really offer. He has made a practice of helping people transcend their self-imposed expectations in order to reconnect with a state of innocence from which the surprising becomes inevitable. Over the years, he has learned that being an artist isn’t about your specific output, it’s about your relationship to the world.
-
5 out of 5 stars
-
Rick is Art
- De Ira Henke en 01-17-23
De: Rick Rubin
-
Good Strategy/Bad Strategy
- The Difference and Why It Matters
- De: Richard Rumelt
- Narrado por: Sean Runnette
- Duración: 11 h y 49 m
- Versión completa
-
General4.5 out of 5 stars 895
-
Narración:4.5 out of 5 stars 735
-
Historia4.5 out of 5 stars 727
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
-
4 out of 5 stars
-
Good but thin
- De G. London en 01-04-20
De: Richard Rumelt
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
-
General4.5 out of 5 stars 4,180
-
Narración:4.5 out of 5 stars 3,530
-
Historia4.5 out of 5 stars 3,484
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
-
Shoe Dog
- A Memoir by the Creator of Nike
- De: Phil Knight
- Narrado por: Norbert Leo Butz, Phil Knight - introduction
- Duración: 13 h y 21 m
- Versión completa
-
General5 out of 5 stars 52,009
-
Narración:5 out of 5 stars 46,034
-
Historia5 out of 5 stars 45,962
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.
-
5 out of 5 stars
-
Just read it. (or listen, whatever)
- De Dan D en 07-07-16
De: Phil Knight
-
The Anatomy of Humbug
- How to Think Differently About Advertising
- De: Paul Feldwick
- Narrado por: Paul Feldwick
- Duración: 5 h
- Versión completa
-
General4.5 out of 5 stars 13
-
Narración:4.5 out of 5 stars 8
-
Historia5 out of 5 stars 8
How does advertising work? Does it have to attract conscious attention in order to transmit a unique selling proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous or maybe, something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses, and all are dangerous, if they are taken too literally as the truth.
De: Paul Feldwick
-
Noise
- A Flaw in Human Judgment
- De: Daniel Kahneman, Olivier Sibony, Cass R. Sunstein
- Narrado por: Jonathan Todd Ross
- Duración: 13 h y 28 m
- Versión completa
-
General4.5 out of 5 stars 1,388
-
Narración:4.5 out of 5 stars 1,129
-
Historia4.5 out of 5 stars 1,118
From the best-selling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.
-
1 out of 5 stars
-
Disappointing
- De Z28 en 05-31-21
De: Daniel Kahneman, y otros
-
The Creative Act
- A Way of Being
- De: Rick Rubin
- Narrado por: Rick Rubin
- Duración: 5 h y 45 m
- Versión completa
-
General5 out of 5 stars 3,135
-
Narración:5 out of 5 stars 2,629
-
Historia5 out of 5 stars 2,614
Many famed music producers are known for a particular sound that has its day. Rick Rubin is known for something else: creating a space where artists of all different genres and traditions can home in on who they really are and what they really offer. He has made a practice of helping people transcend their self-imposed expectations in order to reconnect with a state of innocence from which the surprising becomes inevitable. Over the years, he has learned that being an artist isn’t about your specific output, it’s about your relationship to the world.
-
5 out of 5 stars
-
Rick is Art
- De Ira Henke en 01-17-23
De: Rick Rubin
-
Good Strategy/Bad Strategy
- The Difference and Why It Matters
- De: Richard Rumelt
- Narrado por: Sean Runnette
- Duración: 11 h y 49 m
- Versión completa
-
General4.5 out of 5 stars 895
-
Narración:4.5 out of 5 stars 735
-
Historia4.5 out of 5 stars 727
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
-
4 out of 5 stars
-
Good but thin
- De G. London en 01-04-20
De: Richard Rumelt
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
-
General4.5 out of 5 stars 4,180
-
Narración:4.5 out of 5 stars 3,530
-
Historia4.5 out of 5 stars 3,484
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
-
Shoe Dog
- A Memoir by the Creator of Nike
- De: Phil Knight
- Narrado por: Norbert Leo Butz, Phil Knight - introduction
- Duración: 13 h y 21 m
- Versión completa
-
General5 out of 5 stars 52,009
-
Narración:5 out of 5 stars 46,034
-
Historia5 out of 5 stars 45,962
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.
-
5 out of 5 stars
-
Just read it. (or listen, whatever)
- De Dan D en 07-07-16
De: Phil Knight
-
How Brands Grow
- What Marketers Don't Know
- De: Byron Sharp
- Narrado por: Daniel May
- Duración: 6 h y 34 m
- Versión completa
-
General4.5 out of 5 stars 413
-
Narración:4 out of 5 stars 350
-
Historia4.5 out of 5 stars 345
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
-
1 out of 5 stars
-
WARNING: "Empirical" Slight of Hand
- De M en 03-10-18
De: Byron Sharp
-
Branding That Means Business
- Economist Edge: Books That Give You the Edge
- De: Matt Johnson, Tessa Misiaszek
- Narrado por: Stephanie Cannon
- Duración: 6 h y 8 m
- Versión completa
-
General5 out of 5 stars 5
-
Narración:5 out of 5 stars 4
-
Historia5 out of 5 stars 4
Brands are all around us, more entwined with our lives than ever before. They have the power to shape not just what we buy, but how we act and how we feel about ourselves. Knowing how brands are built and add value has always been an important business skill. But, as the rules of engagement shift and change, it's become crucial. No longer the exclusive preserve of marketeers and brand managers, we all need to understand the deep interplay between brands, consumers and society in general.
De: Matt Johnson, y otros
-
Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- De: Rory Sutherland
- Narrado por: Rory Sutherland
- Duración: 9 h y 38 m
- Versión completa
-
General4.5 out of 5 stars 1,544
-
Narración:5 out of 5 stars 1,335
-
Historia4.5 out of 5 stars 1,330
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
-
5 out of 5 stars
-
One of the best books I’ve read
- De anon. en 07-23-19
De: Rory Sutherland
-
Creativity, Inc. (The Expanded Edition)
- Overcoming the Unseen Forces That Stand in the Way of True Inspiration
- De: Ed Catmull, Amy Wallace - contributor
- Narrado por: Ed Catmull
- Duración: 17 h y 24 m
- Versión completa
-
General4.5 out of 5 stars 56
-
Narración:4.5 out of 5 stars 50
-
Historia4.5 out of 5 stars 49
The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.
-
3 out of 5 stars
-
Business book
- De Jordan Zirretta en 09-13-23
De: Ed Catmull, y otros
-
Build
- An Unorthodox Guide to Making Things Worth Making
- De: Tony Fadell
- Narrado por: Tony Fadell, Roger Wayne
- Duración: 11 h y 5 m
- Versión completa
-
General5 out of 5 stars 1,967
-
Narración:5 out of 5 stars 1,663
-
Historia4.5 out of 5 stars 1,661
Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
-
5 out of 5 stars
-
Best guide for start up founders, ever!!!
- De Curly Beard en 05-28-22
De: Tony Fadell
-
Fooled by Randomness
- The Hidden Role of Chance in Life and in the Markets
- De: Nassim Nicholas Taleb
- Narrado por: Sean Pratt
- Duración: 10 h y 3 m
- Versión completa
-
General4.5 out of 5 stars 5,670
-
Narración:4.5 out of 5 stars 4,367
-
Historia4.5 out of 5 stars 4,345
This audiobook is about luck, or more precisely, how we perceive and deal with luck in life and business. It is already a landmark work, and its title has entered our vocabulary. In its second edition, Fooled by Randomness is now a cornerstone for anyone interested in random outcomes.
-
4 out of 5 stars
-
Pass on this one and read The Black Swan
- De Wade T. Brooks en 06-25-12
-
12 Notes
- On Life and Creativity
- De: Quincy Jones
- Narrado por: JD Jackson, Quincy Jones
- Duración: 5 h y 7 m
- Versión completa
-
General5 out of 5 stars 1,046
-
Narración:5 out of 5 stars 912
-
Historia5 out of 5 stars 906
Wisdom and musings on creativity and life from one of the world’s most beloved musicians, producers, and mentors, Quincy Jones. 12 Notes is a self-development guide that will affirm that creativity is a calling that can and should be answered, no matter your age or experience.
-
5 out of 5 stars
-
I lived these notes with Quincy
- De Thomas Bähler en 04-29-22
De: Quincy Jones
-
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
- De: Luke Sullivan, Edward Boches
- Narrado por: Scott R. Pollak
- Duración: 13 h y 51 m
- Versión completa
-
General5 out of 5 stars 33
-
Narración:5 out of 5 stars 27
-
Historia5 out of 5 stars 27
The classic guide to creating great advertising now covers all media: Digital, social, and traditional. Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.
-
5 out of 5 stars
-
New to sales, marketing, corporate America? There is value in this book.
- De Alex K en 07-03-23
De: Luke Sullivan, y otros
-
For the Culture
- The Power Behind What We Buy, What We Do, and Who We Want to Be
- De: Marcus Collins
- Narrado por: Cary Hite
- Duración: 9 h y 32 m
- Versión completa
-
General5 out of 5 stars 36
-
Narración:5 out of 5 stars 34
-
Historia5 out of 5 stars 34
We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or a teacher trying to encourage your students. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. To effectively engage with communities we first need to think hard about what we will contribute to those communities.
-
1 out of 5 stars
-
I don’t get it
- De R. Bellerose en 10-10-23
De: Marcus Collins
-
The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- De: Richard Shotton
- Narrado por: Simon Cole
- Duración: 5 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 102
-
Narración:4.5 out of 5 stars 84
-
Historia4.5 out of 5 stars 83
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
-
5 out of 5 stars
-
Concise & Precise!
- De Mohamed Anwar en 01-20-20
De: Richard Shotton
-
Hit Makers
- The Science of Popularity in an Age of Distraction
- De: Derek Thompson
- Narrado por: Derek Thompson
- Duración: 11 h y 34 m
- Versión completa
-
General4.5 out of 5 stars 1,921
-
Narración:4.5 out of 5 stars 1,687
-
Historia4.5 out of 5 stars 1,682
Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.
-
4 out of 5 stars
-
Starts of saying “The Tipping Point” book was wrong but then...
- De Venusian Incognito en 03-25-18
De: Derek Thompson
-
Perennial Seller
- The Art of Making and Marketing Work That Lasts
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 7 h
- Versión completa
-
General4.5 out of 5 stars 1,422
-
Narración:4.5 out of 5 stars 1,261
-
Historia4.5 out of 5 stars 1,249
How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.
-
3 out of 5 stars
-
Another Holiday marketing success, ironically .
- De Luke David Johnson en 10-29-17
De: Ryan Holiday
Resumen del Editor
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multimillion dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.
And yet, the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of ‘creativity’, it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, today’s advertising is less liked and less effective than ever before.
But it is not too late to reverse this trend. Advertisers and agencies who read this book will rediscover why the pedlar sings, and despite what we’ve all been told, why people do buy from clowns. They will be inspired to make their advertising more popular, more famous, more fun again - and much more effective.
"This is a fabulous book.... It is possibly the book I would most highly recommend to anyone in marketing." (Rory Sutherland, vice chairman, Ogilvy)
Más títulos del mismo
Narrador
Related to this topic
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
-
General3.5 out of 5 stars 155
-
Narración:4 out of 5 stars 56
-
Historia4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
-
4 out of 5 stars
-
Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
-
Break Through the Noise
- The Nine Rules to Capture Global Attention
- De: Tim Staples, Josh Young
- Narrado por: Luis Moreno
- Duración: 7 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 37
-
Narración:4.5 out of 5 stars 30
-
Historia4.5 out of 5 stars 30
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
-
1 out of 5 stars
-
NOT A GOOD BOOK TO BE
- De FABIO HART en 05-08-22
De: Tim Staples, y otros
-
The Image, 50th Anniversary Edition
- A Guide to Pseudo-Events in America
- De: Daniel J. Boorstin, Douglas Rushkoff - afterword
- Narrado por: Timothy Danko
- Duración: 10 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 50
-
Narración:4.5 out of 5 stars 44
-
Historia4.5 out of 5 stars 43
First published in 1962, this wonderfully provocative book introduced the notion of "pseudo-events" - events such as press conferences and presidential debates, which are manufactured solely in order to be reported - and the contemporary definition of celebrity as "a person who is known for his well-knownness". Since then Daniel J. Boorstin's prophetic vision of an America inundated by its own illusions has become an essential resource for any listeners who wants to distinguish the manifold deceptions of our culture from its few enduring truths.
-
3 out of 5 stars
-
Boorstin’s deep Conservative mindset reaches through every example in this book.
- De Christine en 10-12-20
De: Daniel J. Boorstin, y otros
-
Brain Glue
- How Selling Becomes Much Easier by Making Your Ideas "Sticky"
- De: James I. Bond
- Narrado por: Jonny Unitus
- Duración: 4 h y 49 m
- Versión completa
-
General5 out of 5 stars 28
-
Narración:5 out of 5 stars 28
-
Historia5 out of 5 stars 28
If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.
-
5 out of 5 stars
-
I find 'Brain Glue' impressive and helpful
- De Robie P. en 02-21-23
De: James I. Bond
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
-
General4 out of 5 stars 58
-
Narración:4 out of 5 stars 46
-
Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
5 out of 5 stars
-
Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
-
Make Noise
- A Creator's Guide to Podcasting and Great Audio Storytelling
- De: Eric Nuzum
- Narrado por: George Newbern
- Duración: 8 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 93
-
Narración:5 out of 5 stars 81
-
Historia4.5 out of 5 stars 80
Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
-
5 out of 5 stars
-
Excellent, thought provoking.
- De William Scott en 09-05-20
De: Eric Nuzum
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
-
General3.5 out of 5 stars 155
-
Narración:4 out of 5 stars 56
-
Historia4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
-
4 out of 5 stars
-
Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
-
Break Through the Noise
- The Nine Rules to Capture Global Attention
- De: Tim Staples, Josh Young
- Narrado por: Luis Moreno
- Duración: 7 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 37
-
Narración:4.5 out of 5 stars 30
-
Historia4.5 out of 5 stars 30
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
-
1 out of 5 stars
-
NOT A GOOD BOOK TO BE
- De FABIO HART en 05-08-22
De: Tim Staples, y otros
-
The Image, 50th Anniversary Edition
- A Guide to Pseudo-Events in America
- De: Daniel J. Boorstin, Douglas Rushkoff - afterword
- Narrado por: Timothy Danko
- Duración: 10 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 50
-
Narración:4.5 out of 5 stars 44
-
Historia4.5 out of 5 stars 43
First published in 1962, this wonderfully provocative book introduced the notion of "pseudo-events" - events such as press conferences and presidential debates, which are manufactured solely in order to be reported - and the contemporary definition of celebrity as "a person who is known for his well-knownness". Since then Daniel J. Boorstin's prophetic vision of an America inundated by its own illusions has become an essential resource for any listeners who wants to distinguish the manifold deceptions of our culture from its few enduring truths.
-
3 out of 5 stars
-
Boorstin’s deep Conservative mindset reaches through every example in this book.
- De Christine en 10-12-20
De: Daniel J. Boorstin, y otros
-
Brain Glue
- How Selling Becomes Much Easier by Making Your Ideas "Sticky"
- De: James I. Bond
- Narrado por: Jonny Unitus
- Duración: 4 h y 49 m
- Versión completa
-
General5 out of 5 stars 28
-
Narración:5 out of 5 stars 28
-
Historia5 out of 5 stars 28
If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.
-
5 out of 5 stars
-
I find 'Brain Glue' impressive and helpful
- De Robie P. en 02-21-23
De: James I. Bond
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
-
General4 out of 5 stars 58
-
Narración:4 out of 5 stars 46
-
Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
5 out of 5 stars
-
Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
-
Make Noise
- A Creator's Guide to Podcasting and Great Audio Storytelling
- De: Eric Nuzum
- Narrado por: George Newbern
- Duración: 8 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 93
-
Narración:5 out of 5 stars 81
-
Historia4.5 out of 5 stars 80
Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
-
5 out of 5 stars
-
Excellent, thought provoking.
- De William Scott en 09-05-20
De: Eric Nuzum
-
The Click Moment
- Seizing Opportunity in an Unpredictable World
- De: Frans Johansson
- Narrado por: Erik Synnestvedt
- Duración: 7 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 62
-
Narración:4.5 out of 5 stars 51
-
Historia4.5 out of 5 stars 51
On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
-
5 out of 5 stars
-
very insightful...
- De Damien Baldwin en 08-19-15
De: Frans Johansson
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
-
General4 out of 5 stars 80
-
Narración:4 out of 5 stars 74
-
Historia4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
-
The Nineties
- A Book
- De: Chuck Klosterman
- Narrado por: Chuck Klosterman, Dion Graham
- Duración: 12 h y 39 m
- Versión completa
-
General4.5 out of 5 stars 1,867
-
Narración:4.5 out of 5 stars 1,621
-
Historia4.5 out of 5 stars 1,611
It was long ago, but not as long as it seems: The Berlin Wall fell and the Twin Towers collapsed. In between, one presidential election was allegedly decided by Ross Perot while another was plausibly decided by Ralph Nader. In the beginning, almost every name and address was listed in a phone book, and everyone answered their landlines because you didn’t know who it was. By the end, exposing someone’s address was an act of emotional violence, and nobody picked up their new cell phone if they didn’t know who it was.
-
3 out of 5 stars
-
A Very White Middle-class Take On The Nineties
- De Umar Lee en 02-10-22
De: Chuck Klosterman
-
The Formula
- How Algorithms Solve all our Problems…and Create More
- De: Luke Dormehl
- Narrado por: Daniel Weyman
- Duración: 7 h y 26 m
- Versión completa
-
General4 out of 5 stars 446
-
Narración:4 out of 5 stars 388
-
Historia4 out of 5 stars 387
A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
-
2 out of 5 stars
-
Not about algorithms. Not an original book.
- De Landon Rordam en 12-02-14
De: Luke Dormehl
-
What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- De: John Sanei
- Narrado por: John Sanei
- Duración: 3 h y 53 m
- Versión completa
-
General4.5 out of 5 stars 57
-
Narración:4.5 out of 5 stars 45
-
Historia4.5 out of 5 stars 47
In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
-
5 out of 5 stars
-
Great read to kick off 2022
- De Anonymous User en 01-08-22
De: John Sanei
-
FOREsight
- Awaken Curiosity. Cultivate Wisdom. Discover the Abundant Future
- De: John Sanei
- Narrado por: John Sanei
- Duración: 3 h y 33 m
- Versión completa
-
General5 out of 5 stars 21
-
Narración:5 out of 5 stars 18
-
Historia5 out of 5 stars 18
Following his first two ground-breaking books, What’s Your Moonshot? and Magnetiize, John Sanei turns his endless curiosity to the perspectives, perceptions and prejudices that prepare us for our illogical future. He breaks down the four types of seeing - HINDsight, PLAINsight, INsight and FOREsight - we humans use to guide us through the world and into the future. Then, with 20 shots of vivid, eye-opening FOREsight, he gives listeners the opportunity to peer into what that future could be and ask the types of questions that will allow us to embrace it with optimism.
-
5 out of 5 stars
-
Driven, Distinct, Delightful!
- De Anonymous User en 01-03-20
De: John Sanei
-
Glimmer
- How Design Can Transform Your Life and Maybe Even the World
- De: Warren Berger
- Narrado por: Ax Norman
- Duración: 10 h y 14 m
- Versión completa
-
General4 out of 5 stars 72
-
Narración:4 out of 5 stars 38
-
Historia4 out of 5 stars 39
The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.
-
2 out of 5 stars
-
not for those who know about design thinking...
- De Pierre en 09-06-10
De: Warren Berger
-
Fascinate
- Your 7 Triggers to Persuasion and Captivation
- De: Sally Hogshead
- Narrado por: Sally Hogshead
- Duración: 8 h y 41 m
- Versión completa
-
General4 out of 5 stars 772
-
Narración:4 out of 5 stars 515
-
Historia4 out of 5 stars 512
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
-
5 out of 5 stars
-
Hog your Head with Fascinate!
- De Lanie Evans en 01-19-11
De: Sally Hogshead
-
Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- De: Play Bigger LLC, Dave Peterson, Christopher Lochhead, y otros
- Narrado por: Sean Pratt
- Duración: 8 h y 7 m
- Versión completa
-
General4.5 out of 5 stars 1,192
-
Narración:4.5 out of 5 stars 1,008
-
Historia4.5 out of 5 stars 1,006
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
-
5 out of 5 stars
-
The most impactful new thinking of the year
- De Chris Guest en 12-21-16
De: Play Bigger LLC, y otros
-
The Master Switch
- The Rise and Fall of Information Empires
- De: Tim Wu
- Narrado por: Marc Vietor
- Duración: 14 h y 11 m
- Versión completa
-
General4.5 out of 5 stars 1,417
-
Narración:4.5 out of 5 stars 1,014
-
Historia4.5 out of 5 stars 1,013
Could history repeat itself, with one giant entity taking control of American information? Most consider the Internet Age to be a moment of unprecedented freedom in communications and culture. But as Tim Wu shows, each major new medium, from telephone to cable, arrived on a similar wave of idealistic optimism only to become, eventually, the object of industrial consolidation profoundly affecting how Americans communicate.
-
5 out of 5 stars
-
Great Read
- De Roy en 11-12-10
De: Tim Wu
-
Wanting
- The Power of Mimetic Desire in Everyday Life
- De: Luke Burgis
- Narrado por: Luke Burgis, Sean Patrick Hopkins
- Duración: 8 h y 54 m
- Versión completa
-
General4.5 out of 5 stars 789
-
Narración:4.5 out of 5 stars 666
-
Historia4.5 out of 5 stars 663
Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful - yet almost nobody has heard of it. It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies.
-
5 out of 5 stars
-
One of the most important books you'll ever read
- De chris boutte en 06-14-21
De: Luke Burgis
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 26,877
-
Narración:4.5 out of 5 stars 22,829
-
Historia4.5 out of 5 stars 22,682
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
2 out of 5 stars
-
Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
Lo que los oyentes dicen sobre Why Does the Pedlar Sing?
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total5 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia5 out of 5 stars
- Gareth Walters
- 03-11-21
Superb - essential reading
From start to finish this book is a triumph.
I learned such a tremendous amount - from Barclaycard, Posh & Becks, Honey monster, Coca Cola and many more useful insights on distinctive assets, mental and physical availability and creativity.
Like Paul’s first book Anatomy of Humbug Paul’s super narrating amplifies it above any other audible book.
I hope the advertising and broader business readers support both of Paul’s books through bumper sales as they so richly deserve.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña