#WWE: Professional Wrestling in the Digital Age
The Year's Work: Studies in Fan Culture and Cultural Theory
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#WWE: Professional Wrestling in the Digital Age
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Narrado por:
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Robert Eckrich
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De:
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Dru Jeffries
Acerca de esta escucha
The millions of fans who watch World Wrestling Entertainment (WWE) programs each year are well aware of their role in building the narrative of the sport. #WWE: Professional Wrestling in the Digital Age explores the intersections between media, technology, and fandom in WWE's contemporary programming and business practices.
In the Reality Era of WWE (2011 to the present), wrestling narratives have increasingly drawn on real-life personalities and events that stretch beyond the story-world created and maintained by WWE. At the same time, the internet and fandom have a greater influence on the company than ever before. By examining various sites of struggle and negotiation between WWE executives and in-ring performers, between the product and its fans, and between the company and the rest of the wrestling industry, the contributors to this volume highlight the role of various media platforms in shaping and disseminating WWE narratives.
Treating the company and its product not merely as sports entertainment, but also as a brand, an employer, a company, a content producer, and an object of fandom, #WWE conceptualizes the evolution of professional wrestling's most successful company in the digital era.
The book is published by Indiana University Press. The audiobook is published by University Press Audiobooks.
©2019 Indiana University Press (P)2020 Redwood AudiobooksLos oyentes también disfrutaron...
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For decades, wrestling was shrouded in secrecy. It had larger-than-life personalities, bone-crunching physicality and jaw-dropping theatrics, but backstage, it was an industry devoid of outsiders. Then in 1999, after working together on a special for MTV, Dwayne “The Rock” Johnson turned to 26-year-old television writer Brian Gewirtz and asked, “You ever consider writing for WWE?” That question, and its answer, would have a profound effect on both of their lives for years to come. There's Just One Problem is a story about perseverance, tenacity, and steel chairs.
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Historia5 out of 5 stars 17
Generation after generation, women have faced the devastating reality that Hollywood is a system built to keep them out. The films created by that system influence everything from our worldviews to our brain chemistry. When women's voices are excluded from the medium, the impact on society is immense. Actor, screenwriter, and award-winning independent filmmaker Naomi McDougall Jones takes us inside the cutthroat, scandal-laden film industry, where only five percent of top studio films are directed by women and less than 20 percent of leading characters in mainstream films are female.
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3 out of 5 stars
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Drowning in Numbers
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Narración:4.5 out of 5 stars 630
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In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.
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5 out of 5 stars
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It's Been Sold
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General4.5 out of 5 stars 238
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Narración:4.5 out of 5 stars 203
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Historia4.5 out of 5 stars 203
The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".
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4 out of 5 stars
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Buy the paper book
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General5 out of 5 stars 119
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Narración:5 out of 5 stars 109
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Historia5 out of 5 stars 109
When The Real Housewives of New York City hired its first black cast member after more than 13 years on the air, attorney, speaker, and journalist Eboni K. Williams knew that the public would consider her a diversity hire. But instead of accepting the label, Williams re-envisioned her role as a “Diversity Higher,” an opportunity to prove the significance of Black excellence in the workspace and in society at-large. In this book, she shares all the benefits and advantages that have helped her and many others historically reach great heights in their careers and beyond.
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5 out of 5 stars
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Insightful and Inspiring
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Reseñas de la Crítica
"Every student and scholar of sports media and professional wrestling should have a book like this to help them pin down the importance of the WWE on sports and culture." (Adam Earnheardt, co-editor of Sports Fans, Identity, and Socialization)
Lo que los oyentes dicen sobre #WWE: Professional Wrestling in the Digital Age
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total4 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- Anonymous User
- 03-10-21
This was an interesting book to read
this book talked about many important things about WWE and topics like#givedivasachance and WWE needing some changes, it was an interesting read.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia4 out of 5 stars
- Steven Gerweck
- 04-15-23
An intriguing look at the WWE brand
In light of the recent WWE sale to Endeavor Group Holdings, you might enjoy picking up this title which takes a very analytical examination at the WWE brand becoming a global media empire. This book contains several different essays, which you can enjoy in full or in stand alone chapters. Among the topics covered includes how WWE uses social media platforms to research broader audiences, and at the company's Tout failure. One essay explores how WWE has changed its approach to delivering its product to their fan base, focusing on how WWE balances satisfying a base split over wrestling and sports entertainment. The author demonstrates how the reaction of WWE fans can have an impact on the company's creative process. Another essay writer scrutinizes the company's labor practices and ponders how WWE is able to employee wrestlers as independent contractors, preferring to deal with legal challenges and avoiding their workforce to unionize. Whether you are a hardcore WWE fan or a passing fan of the professional wrestling genre, you will find this work engaging and insightful.
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