#WWE: Professional Wrestling in the Digital Age

The Year's Work: Studies in Fan Culture and Cultural Theory

De: Dru Jeffries

Narrado por: Robert Eckrich

Duración: 8 h y 36 m

Resumen del Editor

The millions of fans who watch World Wrestling Entertainment (WWE) programs each year are well aware of their role in building the narrative of the sport. #WWE: Professional Wrestling in the Digital Age explores the intersections between media, technology, and fandom in WWE's contemporary programming and business practices.

In the Reality Era of WWE (2011 to the present), wrestling narratives have increasingly drawn on real-life personalities and events that stretch beyond the story-world created and maintained by WWE. At the same time, the internet and fandom have a greater influence on the company than ever before. By examining various sites of struggle and negotiation between WWE executives and in-ring performers, between the product and its fans, and between the company and the rest of the wrestling industry, the contributors to this volume highlight the role of various media platforms in shaping and disseminating WWE narratives.

Treating the company and its product not merely as sports entertainment, but also as a brand, an employer, a company, a content producer, and an object of fandom, #WWE conceptualizes the evolution of professional wrestling's most successful company in the digital era.

The book is published by Indiana University Press. The audiobook is published by University Press Audiobooks.

©2019 Indiana University Press (P)2020 Redwood Audiobooks

Reseñas de la Crítica

"Every student and scholar of sports media and professional wrestling should have a book like this to help them pin down the importance of the WWE on sports and culture." (Adam Earnheardt, co-editor of Sports Fans, Identity, and Socialization)

This was an interesting book to read

this book talked about many important things about WWE and topics like#givedivasachance and WWE needing some changes, it was an interesting read.

An intriguing look at the WWE brand

In light of the recent WWE sale to Endeavor Group Holdings, you might enjoy picking up this title which takes a very analytical examination at the WWE brand becoming a global media empire. This book contains several different essays, which you can enjoy in full or in stand alone chapters. Among the topics covered includes how WWE uses social media platforms to research broader audiences, and at the company's Tout failure. One essay explores how WWE has changed its approach to delivering its product to their fan base, focusing on how WWE balances satisfying a base split over wrestling and sports entertainment. The author demonstrates how the reaction of WWE fans can have an impact on the company's creative process. Another essay writer scrutinizes the company's labor practices and ponders how WWE is able to employee wrestlers as independent contractors, preferring to deal with legal challenges and avoiding their workforce to unionize. Whether you are a hardcore WWE fan or a passing fan of the professional wrestling genre, you will find this work engaging and insightful.