Uncomfortable Either Way

Why Choosing Easy Is Making Your Life Hard

De: Brett Eaton

Narrado por: Brett Eaton

Twenty-one proven strategies to bridge the gap between peak performance and personal fulfillment by embracing uncomfort

You can settle for a life you’re not fully satisfied or aligned with in order to avoid uncomfort (the uneasiness of change or uncertainty). But it comes at the dangerous cost of a deeper discomfort—a haunting sense of shame, disappointment, and regret about the life you could have lived, knowing you could have been happier, fitter, wealthier, and more confident and experienced deeper fulfillment along the way.

In the end, you’re going to be uncomfortable either way.

Instead of always choosing the easy way, caving to instant gratification, and avoiding short-term uncomfort, you can learn to embrace it to unlock lifelong joy, new skills and confidence, and life-changing experiences that are only accessible to those who refuse to settle for complacency.

Keynote speaker and high-performance coach Brett Eaton has helped hundreds of audiences, companies, and clients reach thousands of goals, run more than a dozen marathons, start more than two hundred businesses, and find more peace and fulfillment by defining success on their own terms and aligning daily action with long-term visions.

Developed in collaboration with top performers in a variety of industries, this book will reveal Brett’s revolutionary process for self-transformation, including how to:

• Shift from minimizing risk to minimizing regret
• Avoid the three Confidence Criminals and start leveraging fear as fuel
• Resist hitting the “F*ck It” button and negotiating your personal contracts
• Harness urgency and build unstoppable momentum

Packed with actionable advice, relatable stories, and Brett’s signature style of tough love with a big hug at the end, Uncomfortable Either Way is the ultimate guide to stop bullsh*tting yourself and finally choose the life that you’ve always secretly wanted.

©2025 Brett Eaton (P)2025 Brett Eaton

Unforgettable in EVERY WAY

Brett really knocked it out of the park with his first book. Uncomfortable Either Way is the kind of book that makes you stop and think about how you’re living your life. No matter your situation or your circumstance, this book is sure to make an impact on anyone seeking to making a change and live their dream! HIGHLY RECOMMEND!!!!

ABC. Action Builds Confidence.

Just speaking with Brett in person motivates me. Now I can hear his story and drive to help me continue to question what I'm doing and if it will help me or stalemate me. Great book!

A personal coach wrapped into one easy to reference book

I loved how this book was like Brett directly talking to you- being real, inspiring, and presenting a blueprint for growth that can be applied to many areas (or all) of your life. Easy to listen to and follow. My favorite is that there are phrases and acronyms and stories that stay with you even when you put the book down.

Excellent Motivation

Uncomfortable Either Way is a rare gem in the world of personal development and leadership literature—a book that manages to be both deeply practical and profoundly motivating. From start to finish, it is clear that the author has not only studied some of the most influential thought leaders of our time but also found a way to weave their insights into a cohesive and empowering message.

One of the book’s greatest strengths is how seamlessly it integrates concepts reminiscent of Tony Robbins’ energy and vision with Tim Ferriss’ tactical, experiment-driven approach to growth. Readers will also recognize echoes of wisdom from other modern business leaders and motivational voices—much like the golden nuggets you’d pick up from the best podcasts—but here, it’s all distilled into a single, powerful narrative.

At its core, the book emphasizes an essential truth: whether we avoid challenges or embrace them, life will always bring discomfort. The difference is in choosing which kind of discomfort shapes us—the one that keeps us stagnant or the one that forges us into our best selves. This framing alone makes the book not only inspiring but also refreshingly honest.

Leadership and Motivation

The sections on leadership are especially strong. Instead of presenting leadership as an abstract quality, the author frames it as a daily practice of accountability, resilience, and vision. The advice is actionable, yet never feels prescriptive. Readers are guided toward creating their own standards of excellence, rather than blindly adopting someone else’s formula.

Becoming Your Best Self

Where the book truly shines is in its ability to motivate without falling into cliché. It challenges you to push beyond comfort zones, to embrace the grind, and to commit to small, intentional steps that compound over time. The message is clear: greatness isn’t about waiting for perfect conditions—it’s about choosing growth, even when it feels uncomfortable.

Final Thoughts

Uncomfortable Either Way is a must-read for anyone looking to elevate their mindset, strengthen their leadership skills, and unlock their fullest potential. It bridges the gap between motivational storytelling and actionable strategies, leaving the reader not just inspired but equipped to take meaningful steps forward.

This book doesn’t just echo the voices of Robbins, Ferriss, and other leaders—it amplifies them in a way that is accessible, compelling, and deeply relevant. If you’re ready to step into the discomfort that leads to transformation, this book will be an invaluable to the reader.