UnBranding

100 Branding Lessons for the Age of Disruption

De: Scott Stratten, Alison Stratten

Narrado por: Scott Stratten, Alison Stratten

Duración: 7 h y 31 m

Resumen del Editor

UnBranding breaks through the noise of disruption.

We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships - from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible.

With all the excitement of our time comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly.

This is the age of disruption - it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from "the next big thing" and we're here to help you find the cure.

UnBranding is about focus - it's about seeing that within these new strategies, technologies, and frameworks fighting for our attention, lay the tried and true tenants of good business - because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products, and a poor brand reputation with a fancy new app.

We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind.

Some topics will include:

• Growing and maintaining your brand voice through the noise
• How to focus on the right tools for your business, for the right reasons
• Maintaining trust, consistency, and connection through customer service and community
• The most important question to ask yourself before innovation
• The importance of personal branding in the digital age
• How to successfully navigate feedback and reviews

It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.

©2018 Scott Stratten & Alison Stratten (P)2018 Audible, Inc.

Lot of brief examples of Marketing Success or Failures

First off I did take away a lot of great ideas from this book which is a core reason I rated it as I did. Saw Scott live and he was fantastic and enthusiastic. This book didn’t have quite the enthusiasm and honestly felt like a series of tons of short podcasts put together about the successes and failures in marketing of other businesses. They have definitely done quite a bit of market research so you don’t have to and can learn.
Until about chapter 81 or 82 I was really enjoying this book and all I was learning, but then for 3-4 chapters in a row, it felt political in its angle whether intended to or not.

good for 2008 not 2018

... or for non marketers. would suggest a different narrator (both). overall most lessons give mediocre value. a typical issue with "lists" books.

Scott performance great; Alison not so...

Great information, the content is very helpful. I love listening to Alison live (podcasts) but her reading of the book is very unnatural and distracting. It actually made me stop listening.