The Ultimate Law Firm Partner’s Marketing Checklist

The Renowned Step-By-Step Process For Lawyers Who Want To Develop Clients

De: Ross Fishman

Narrado por: Virtual Voice

The COVID-19 pandemic has rewritten the playbook for marketing, leading to a transformation of many established marketing and business development strategies. While traditional rules remain relevant, a wave of innovative tools and techniques is gaining momentum. Disruptive technologies such as generative artificial intelligence and ChatGPT have rapidly revolutionized both marketing and legal practice. This is a truly remarkable time for legal professionals, and this book will outline straightforward, actionable steps to help you build a financially rewarding and personally fulfilling career.

Ross Fishman, a lawyer and “the nation’s foremost expert on law firm marketing,” details the straightforward tactics to accomplish your professional goals. Tens of thousands of lawyers worldwide have used Fishman's renowned “Ultimate Marketing Checklists” to help them succeed in their legal careers. Leaders in the legal marketing industry have said this “highly practical” book “holds all the secrets” and is “marketing nirvana.”

This newly expanded edition includes all the latest tools, plus dozens of useful examples, stories, videos, and forms. It is the simplest, most-effective tool to ensure partners and senior lawyers get and stay on track to achieve even greater professional success.

HERE’S WHAT LAWYERS AND MARKETERS ARE SAYING:
“I have used Ross’s simple, practical checklist for many years with great success. We are buying 500 copies.”
Aleisha Gravit, Chief Marketing Officer, Akin Gump
Past President, Legal Marketing Association (LMA)

This checklist holds all the secrets; it’s marketing nirvana!”
Nat Slavin, Principal, Wicker Park Group
Past President, LMA

“Just follow the steps to become the top-tier rainmaker in your firm. This should be a ‘best seller.’”
Ron Henry, Consultant, The Garver Group
Former President, Association of Legal Administrators (ALA)

"I have used Ross' highly practical framework in several firms and strongly recommend it. It helps demystify marketing and achieve success.”
Nathan Darling, Chief Marketing Officer, Beveridge and Diamond
Past President, LMA