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The Persuaders
- Narrado por: John Chancer
- Duración: 9 h y 1 m
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The Persuaders
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Every day many people will try to change your mind, but they won't reason with you. Instead you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It's a profound shift in the way we interact with one another.
Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders.
How did we end up with a world where beliefs are mass produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again?
The Persuaders is a call to think again about how we think now.
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Historia4 out of 5 stars 84
In the very near future, smart “technologies and big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency?
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5 out of 5 stars
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The about face shift in view I've been looking for
- De McKane en 03-18-15
De: Evgeny Morozov
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The Language of Trust
- De: Michael Maslansky
- Narrado por: Michael Maslansky
- Duración: 7 h y 26 m
- Versión completa
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General4.5 out of 5 stars 67
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Narración:4.5 out of 5 stars 54
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Historia4.5 out of 5 stars 54
Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
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5 out of 5 stars
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Are you communicating or just talking?
- De Shawn en 11-08-10
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Bozo Sapiens
- Why to Err Is Human
- De: Michael Kaplan, Ellen Kaplan
- Narrado por: Victor Bevine
- Duración: 9 h y 46 m
- Versión completa
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General4 out of 5 stars 93
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Narración:4 out of 5 stars 48
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Historia4 out of 5 stars 46
Our species, it appears, is hardwired to get things wrong in myriad different ways. Why did recipients of a loan offer accept a higher rate of interest when a pretty woman's face was printed on the flyer? Why did one poll on immigration find the most despised aliens were ones from a group that did not exist? What made four of the Air Force's best pilots fly their planes, in formation, straight into the ground?
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5 out of 5 stars
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A tour de force
- De Ivan en 07-05-11
De: Michael Kaplan, y otros
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Cracking the Code
- De: Thom Hartmann
- Narrado por: Lloyd James
- Duración: 6 h y 11 m
- Versión completa
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General4.5 out of 5 stars 92
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Narración:4.5 out of 5 stars 53
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Historia4.5 out of 5 stars 55
According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy.
Conservatives didn't intuit the path to persuasive messaging; they learned these techniques.
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5 out of 5 stars
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User-friendly course on political communication
- De Danee McFarr en 02-06-09
De: Thom Hartmann
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The Filter Bubble
- What the Internet Is Hiding from You
- De: Eli Pariser
- Narrado por: Kirby Heyborne
- Duración: 7 h y 32 m
- Versión completa
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General4 out of 5 stars 308
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Narración:4 out of 5 stars 254
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Historia4 out of 5 stars 250
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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5 out of 5 stars
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Now in the top 3 best books I've ever read
- De Brian Esserlieu en 05-26-11
De: Eli Pariser
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Mindwise
- Why We Misunderstand What Others Think, Believe, Feel, and Want
- De: Nicholas Epley
- Narrado por: Nicholas Epley
- Duración: 6 h y 24 m
- Versión completa
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General4.5 out of 5 stars 376
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Narración:4.5 out of 5 stars 320
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Historia4 out of 5 stars 313
You are a mind reader, born with an extraordinary ability to understand what others think, feel, believe, want, and know. It's a sixth sense you use every day, in every personal and professional relationship you have. At its best, this ability allows you to achieve the most important goal in almost any life: connecting, deeply and intimately and honestly, to other human beings. At its worst, it is a source of misunderstanding and unnecessary conflict, leading to damaged relationships and broken dreams. How good are you at knowing the minds of others?
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2 out of 5 stars
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Finally gave up - no real point
- De Thomas en 05-12-14
De: Nicholas Epley
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In Defense of Troublemakers
- The Power of Dissent in Life and Business
- De: Charlan Nemeth
- Narrado por: Joyce Bean
- Duración: 6 h y 2 m
- Versión completa
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General4.5 out of 5 stars 40
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Narración:4 out of 5 stars 32
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Historia4 out of 5 stars 33
We've decided by consensus that consensus is good. In In Defense of Troublemakers, psychologist Charlan Nemeth argues that this principle is completely wrong: left unchallenged, the majority opinion is often biased, unoriginal, or false. It leads planes and markets to crash, causes juries to convict innocent people, and can quite literally make people think blue is green. In the name of comity, we embrace stupidity. We can make better decisions by embracing dissent. Dissent forces us to question the status quo, consider more information, and engage in creative decision-making.
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5 out of 5 stars
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A Good Review of Group Thinking
- De J. Justice en 03-20-24
De: Charlan Nemeth
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Willful Blindness
- Why We Ignore the Obvious at Our Peril
- De: Margaret Heffernan
- Narrado por: Margaret Heffernan
- Duración: 11 h y 2 m
- Versión completa
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General4.5 out of 5 stars 344
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Narración:4.5 out of 5 stars 273
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Historia4.5 out of 5 stars 269
Margaret Heffernan argues that the biggest threats and dangers we face are the ones we don't see - not because they're secret or invisible, but because we're willfully blind. A distinguished businesswoman and writer, she examines the phenomenon and traces its imprint in our private and working lives, and within governments and organizations, and asks: What makes us prefer ignorance? What are we so afraid of? Why do some people see more than others? And how can we change?
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4 out of 5 stars
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How Not to Be the Blind Leading the Blind
- De Cynthia en 06-29-13
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The Formula
- How Algorithms Solve all our Problems…and Create More
- De: Luke Dormehl
- Narrado por: Daniel Weyman
- Duración: 7 h y 26 m
- Versión completa
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General4 out of 5 stars 446
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Narración:4 out of 5 stars 388
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Historia4 out of 5 stars 387
A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
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2 out of 5 stars
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Not about algorithms. Not an original book.
- De Landon Rordam en 12-02-14
De: Luke Dormehl
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Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- De: Kurt W Mortensen
- Narrado por: Tim Andres Pabon
- Duración: 8 h y 49 m
- Versión completa
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General4.5 out of 5 stars 114
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Narración:4.5 out of 5 stars 101
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Historia4 out of 5 stars 100
Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
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3 out of 5 stars
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Good book
- De Federico Alvarez en 11-21-14
De: Kurt W Mortensen
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- De: Morten Münster
- Narrado por: David Bateson
- Duración: 9 h y 27 m
- Versión completa
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General4.5 out of 5 stars 22
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Narración:4.5 out of 5 stars 21
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Historia4.5 out of 5 stars 21
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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5 out of 5 stars
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Great, practical summary of behaviour design
- De Elena en 06-01-21
De: Morten Münster
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Shortcut
- How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas
- De: John Pollack
- Narrado por: Sean Pratt
- Duración: 7 h y 21 m
- Versión completa
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General4 out of 5 stars 62
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Narración:4.5 out of 5 stars 49
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Historia4 out of 5 stars 50
Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere - in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That's why, at their worst, analogies can deceive, manipulate, or mislead us into disaster.
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2 out of 5 stars
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Analogies???
- De Frederick en 08-16-15
De: John Pollack
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Would You Kill the Fat Man?
- De: David Edmonds
- Narrado por: Gareth Armstrong
- Duración: 5 h y 4 m
- Versión completa
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General4 out of 5 stars 106
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Narración:4.5 out of 5 stars 93
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Historia4 out of 5 stars 93
A train is racing toward five men, tied to the track. Unless the train is stopped, it will inevitably kill all five men. If a fat man is pushed onto the line, although he will die, his body will stop the train, saving five lives. Would you kill the fat man? As David Edmonds shows, answering the question is far more complex, and important, than it first appears. In fact, how we answer it tells us a great deal about right and wrong.
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5 out of 5 stars
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Wonderfully Rendered Book...
- De Douglas en 01-25-14
De: David Edmonds
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- De: Dan Ariely
- Narrado por: Simon Jones
- Duración: 8 h y 18 m
- Versión completa
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General4.5 out of 5 stars 1,665
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Narración:4.5 out of 5 stars 998
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Historia4.5 out of 5 stars 988
In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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3 out of 5 stars
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Not as good as the first
- De Stephen en 06-20-10
De: Dan Ariely
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To Sell Is Human
- The Surprising Truth about Moving Others
- De: Daniel H. Pink
- Narrado por: Daniel H. Pink
- Duración: 6 h y 6 m
- Versión completa
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General4.5 out of 5 stars 4,182
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Narración:4.5 out of 5 stars 3,508
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Historia4.5 out of 5 stars 3,486
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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3 out of 5 stars
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Lenghty book with a few solid tips on persuation
- De Gerardo A Dada en 01-21-13
De: Daniel H. Pink
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Originals
- How Non-Conformists Move the World
- De: Adam Grant, Sheryl Sandberg - foreword
- Narrado por: Fred Sanders, Susan Denaker
- Duración: 10 h y 1 m
- Versión completa
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General4.5 out of 5 stars 7,199
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Narración:4.5 out of 5 stars 6,110
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Historia4.5 out of 5 stars 6,085
With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation’s most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?
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2 out of 5 stars
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Interesting, but not science
- De Lloyd Fassett en 03-14-16
De: Adam Grant, y otros