The Magic and Moxie of Apple

An Insider's View

De: Kelli Richards

Narrado por: Kelli Richards

The Magic and Moxie of Apple delves into the best practices of Apple Inc. from the inside out and takes a close look at what makes Apple one of the leaders in the tech industry - and a global change agent. Author Kelli Richards not only worked at Apple Inc. for more than ten years, she also launched Apple's earliest focus on music and drove all music initiatives during her tenure. She saw Apple hit rock bottom before Steve Jobs returned to the company and then watched from outside, as CEO of The All Access Group, as Apple Inc. began its climb to stardom and became the global leader it is today.

This close study of Apple Inc. and the best practices it employs creates a blueprint for all companies and entrepreneurs to follow. Through interviews with other alums and her own experiences at Apple for over a decade, tech industry thought leader, Kelli Richards creates a compelling view of what makes Apple Inc. the company it is today. She looks at its failures, its successes, and the people who will continue its course toward greatness.

©2012 The All Access Group, LLC (P)2012 The All Access Group, LLC

A must-read

What made the experience of listening to The Magic and Moxie of Apple the most enjoyable?

This is a fascinating personal account from an insider that complements the many books that have been written on Apple and Steve Jobs. It is a must-read for anyone seeking to learn from Apple's success. The insights are delivered in a away that that a business person can apply immediately and reap value.

What other book might you compare The Magic and Moxie of Apple to and why?

Walter Isaacson's Steve Jobs, Carmine Gallo's The Innovation Secrets of Steve Jobs

What does Kelli Richards bring to the story that you wouldn’t experience if you just read the book?

It is great to hear the book read by the author directly.

Great Learning About One of the Great Companies

Kelli Richards takes the reader back in time and inside the decisions, hits and near-misses of one of America's greatest companies. The book details the decision-making environment, the vision and the challenges of breaking into and making new markets. Proof that what often looks like an overnight success in the marketplace stems from a few key decisions, influencers and deciders. The foreshadowing and predictions of the book continue to come true today. Any corporate leader or aspiring entrepreneur could learn from this book!