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The Magic and Moxie of Apple
- An Insider's View
- Narrado por: Kelli Richards
- Duración: 2 h y 10 m
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3 out of 5 stars
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mainly a tribute to the success of FB
- De Anonymous User en 10-07-18
De: Mike Hoefflinger
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
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General4 out of 5 stars 80
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Narración:4 out of 5 stars 74
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Historia4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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5 out of 5 stars
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Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- De: Play Bigger LLC, Dave Peterson, Christopher Lochhead, y otros
- Narrado por: Sean Pratt
- Duración: 8 h y 7 m
- Versión completa
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General4.5 out of 5 stars 1,195
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Narración:4.5 out of 5 stars 1,011
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Historia4.5 out of 5 stars 1,009
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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5 out of 5 stars
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The most impactful new thinking of the year
- De Chris Guest en 12-21-16
De: Play Bigger LLC, y otros
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The Strategist
- Be the Leader Your Business Needs
- De: Cynthia Montgomery
- Narrado por: Karen White
- Duración: 6 h y 29 m
- Versión completa
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General4 out of 5 stars 118
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Narración:4 out of 5 stars 98
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Historia4 out of 5 stars 97
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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2 out of 5 stars
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Slow going with an odd narrative tone
- De Benson Bumpkin en 08-06-12
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Ask Your Developer
- How to Harness the Power of Software Developers and Win in the 21st Century
- De: Jeff Lawson
- Narrado por: Jeff Lawson
- Duración: 9 h y 1 m
- Versión completa
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General4.5 out of 5 stars 376
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Narración:5 out of 5 stars 302
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Historia4.5 out of 5 stars 301
Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.
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2 out of 5 stars
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Two and Half Stars
- De Anonymous User en 12-16-21
De: Jeff Lawson
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
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General4.5 out of 5 stars 72
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Narración:4.5 out of 5 stars 64
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Historia4.5 out of 5 stars 63
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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5 out of 5 stars
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Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
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Who Says Elephants Can't Dance?
- Inside IBM's Historic Turnaround
- De: Louis V. Gerstner Jr.
- Narrado por: Edward Herrmann
- Duración: 8 h y 29 m
- Versión completa
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General4.5 out of 5 stars 892
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Narración:4.5 out of 5 stars 556
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Historia4.5 out of 5 stars 553
In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
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5 out of 5 stars
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Moderate Start, Picks up FAST!
- De Art H en 02-08-05
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Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
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General4.5 out of 5 stars 26,891
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Narración:4.5 out of 5 stars 22,839
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Historia4.5 out of 5 stars 22,692
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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2 out of 5 stars
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Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
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Startup Rising
- The Entrepreneurial Revolution Remaking the Middle East
- De: Christopher M. Schroeder
- Narrado por: Christopher M. Schroeder
- Duración: 7 h y 24 m
- Versión completa
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General4 out of 5 stars 74
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Narración:4 out of 5 stars 63
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Historia4 out of 5 stars 63
Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: Entrepreneurship.
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4 out of 5 stars
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Inspiring stories
- De Raafat Zaini en 02-13-15
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
- Versión completa
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General4.5 out of 5 stars 44
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Narración:4.5 out of 5 stars 40
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Historia4.5 out of 5 stars 40
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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4 out of 5 stars
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Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
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The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- De: John Sviokla, Mitch Cohen
- Narrado por: Erik Synnestvedt
- Duración: 6 h y 17 m
- Versión completa
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General4.5 out of 5 stars 319
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Narración:4.5 out of 5 stars 259
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Historia4.5 out of 5 stars 258
Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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1 out of 5 stars
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Waste of time!
- De Anonymous User en 05-30-20
De: John Sviokla, y otros
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The Starfish and the Spider
- The Unstoppable Power of Leaderless Organizations
- De: Ori Brafman, Rod Beckstrom
- Narrado por: Sean Pratt
- Duración: 5 h y 32 m
- Versión completa
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General4.5 out of 5 stars 1,068
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Narración:4.5 out of 5 stars 798
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Historia4.5 out of 5 stars 797
If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.
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3 out of 5 stars
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Centralized and decentralized models
- De Chan Meng en 12-07-07
De: Ori Brafman, y otros
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Trade-Off
- Why Some Things Catch On, and Others Don't
- De: Kevin Maney
- Narrado por: Dennis Holland
- Duración: 6 h y 58 m
- Versión completa
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General4 out of 5 stars 50
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Narración:4 out of 5 stars 28
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Historia4.5 out of 5 stars 28
In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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4 out of 5 stars
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No Trade-Offs for Reading Trade-Off
- De Joshua Kim en 06-10-12
De: Kevin Maney
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- De: Paul Jarvis
- Narrado por: Paul Jarvis
- Duración: 7 h y 32 m
- Versión completa
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General4.5 out of 5 stars 1,182
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Narración:4.5 out of 5 stars 997
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Historia4.5 out of 5 stars 989
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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2 out of 5 stars
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Starts out strong...
- De Oliver Nielsen en 05-02-20
De: Paul Jarvis
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Service Games
- The Rise and Fall of SEGA: Enhanced Edition
- De: Sam Pettus
- Narrado por: Tom Racine
- Duración: 17 h y 13 m
- Versión completa
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General4.5 out of 5 stars 223
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Narración:4 out of 5 stars 204
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Historia4.5 out of 5 stars 204
New Edition! More content, images, and corrected text and facts. Monochrome edition. Starting with its humble beginnings in the 1950s and ending with its swan-song, the Dreamcast, in the early 2000s, this is the complete history of Sega as a console maker. Before home computers and video game consoles, before the Internet and social networking, and before motion controls and smartphones, there was Sega.
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4 out of 5 stars
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The Story of the Fall of Sega
- De Austin en 01-05-15
De: Sam Pettus
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What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- De: John Sanei
- Narrado por: John Sanei
- Duración: 3 h y 53 m
- Versión completa
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General4.5 out of 5 stars 57
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Narración:4.5 out of 5 stars 45
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Historia4.5 out of 5 stars 47
In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
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5 out of 5 stars
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Great read to kick off 2022
- De Anonymous User en 01-08-22
De: John Sanei
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Think Like Amazon
- 50 1/2 Ideas to Become a Digital Leader
- De: John Rossman
- Narrado por: Jeff Cummings, John Rossman
- Duración: 9 h y 10 m
- Versión completa
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General4.5 out of 5 stars 221
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Narración:4.5 out of 5 stars 187
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Historia4.5 out of 5 stars 187
“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.
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5 out of 5 stars
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A must read if you really want to innovate like Amazon
- De Npino en 05-19-19
De: John Rossman
Lo que los oyentes dicen sobre The Magic and Moxie of Apple
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- G Moran
- 11-24-20
Great Learning About One of the Great Companies
Kelli Richards takes the reader back in time and inside the decisions, hits and near-misses of one of America's greatest companies. The book details the decision-making environment, the vision and the challenges of breaking into and making new markets. Proof that what often looks like an overnight success in the marketplace stems from a few key decisions, influencers and deciders. The foreshadowing and predictions of the book continue to come true today. Any corporate leader or aspiring entrepreneur could learn from this book!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Steven
- 01-24-13
A must-read
What made the experience of listening to The Magic and Moxie of Apple the most enjoyable?
This is a fascinating personal account from an insider that complements the many books that have been written on Apple and Steve Jobs. It is a must-read for anyone seeking to learn from Apple's success. The insights are delivered in a away that that a business person can apply immediately and reap value.
What other book might you compare The Magic and Moxie of Apple to and why?
Walter Isaacson's Steve Jobs, Carmine Gallo's The Innovation Secrets of Steve Jobs
What does Kelli Richards bring to the story that you wouldn’t experience if you just read the book?
It is great to hear the book read by the author directly.
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