Have you ever met someone who explains complex ideas so clearly that it feels like a lightbulb turns on in your brain?

That’s how I feel about my friend Rory Vaden. And I’m not just saying that because we’re friends—I’ve actually paid him to consult on my brand messaging.

So when it came time to host my mastermind for seven-figure founders scaling to eight figures, Rory was the first person I invited to speak.

In this episode, I’m sharing the powerful conversation he led about personal branding—and the insights were so good I knew I had to bring them to you.

Because here’s the truth: personal branding isn’t about your logo, colors, or Instagram aesthetic.

It’s much deeper than that.

Rory explains that a personal brand is simply the digitization of your reputation—what people think of when they think of you.

And whether you like it or not… you already have one.

The question is: Are you shaping it intentionally?

In this conversation, Rory breaks down:

• Why most personal brands fail
• The biggest mistake entrepreneurs make when building visibility
• Why reputation always precedes revenue
• How to position yourself in the top 1% of your industry

Plus, we wrap the session with a Q&A from the mastermind members that expands the conversation even further.

If you're building a business and want a brand that earns trust, stands out, and drives real growth… this episode is a must-listen.

Click play to hear all of this and:

[00:00] Why Rory Vaden Is One of the Most Trusted Voices in Personal Branding

[02:54] The True Definition of a Brand: What People Think When They Think of You

[10:00] The Three Topics That Determine Whether a Personal Brand Succeeds or Fails

[13:17] Personal Branding Explained: The Digitization of Your Reputation

[28:07] Sheehan’s Wall: Why Most Personal Brands Never Break Through

[33:53] Diluted Focus = Diluted Results (The Biggest Mistake Entrepreneurs Make)

[45:56] The One-Word Problem Every Personal Brand Must Solve

[59:43] Why Your Personal Brand Should Start With Who You Serve (Not Your Why)

Listen to Related Episodes:

• How to Get the Most Profitable Leads for Your Business with Rory Vaden
• How to Discover Your Uniqueness and Gain the Recognition You Deserve with Rory Vaden
• How I Scaled My Personal Brand to 7 Figures

Connect With Rory Vaden:

If you’d like to connect further with Rory and his team, visit freebrandcall.com/jasminestar to sign up for a free call. You can also follow Rory on Instagram at @roryvaden and @brandbuildersgroup.

For full show notes, visit jasminestar.com/podcast/episode629

I didn’t set out to be a leader.

I set out to chase an idea. Then the business grew. Then I hired a team. And somewhere between “I’ve got this” and “How did we get here?”… I became a leader.

Spoiler: I wasn’t very good at it.

In this episode, I’m sharing the uncomfortable leadership mistakes I made (including the time I avoided accountability because I was afraid someone would lock me out of my own systems… yes, really).

This year, I decided that if I want to build the next level of my business, I have to become the next level version of myself. From hiring a Sales Director and CFO to investing in leadership training, everything shifted.

The biggest lesson? Integrity isn’t a buzzword — it’s doing what you say you’ll do, by the date you say you’ll do it.

Leadership isn’t about being perfect. It’s about being intentional.

If you’re building a team, scaling your company, or stepping fully into your CEO role, this episode is for you.

Click play to hear all of this and:

[00:00] Why Most Entrepreneurs Accidentally Become Leaders (And Why That’s a Problem)

[04:30] The Cringe-Worthy Mistake I Made When I Avoided Accountability

[10:15] How to Onboard a Leader Into Your Culture (Not Just Their Role)

[18:40] Integrity Defined: Doing What You Say, When You Say It

[24:55] What Happened When Our CFO Started Interviewing Us

[33:10] The Honest Leadership Coaching Session I Almost Didn’t Share

Listen to Related Episodes:

• How You Can Develop the BEST Traits in Leadership
• How to Identify and Lead A, B, and C Players for Business Success
• 3 Signs It’s Time to Restructure Your Team as a Leader

Connect With Jim Zartman:

• Instagram: https://www.instagram.com/jimzartman
• Website: https://www.jimzartman.com/

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode628

In today’s episode, I’m joined by Ashley Brock, a digital advertising expert and founder of a powerhouse agency. We dive into her Rainmaker Method, a step-by-step guide to crafting ads that resonate and convert. Ashley breaks down the six pillars of successful messaging and shows you how to target the right audience, boost your sales, and build trust with your brand.

Ashley also shares her journey from corporate advertising to helping entrepreneurs scale their businesses with impactful ads. If you’re ready to elevate your marketing and make it rain, this episode is for you!

Click play to hear all of this and:

[00:00] Why you need to craft your ads to resonate, articulate, and be memorable.

[05:00] Learn how to speak to your audience at different stages of awareness.

[10:00] Ashley shares why articulation can make or break your ad’s effectiveness.

[15:00] Discover how identifying your ideal customer can lead to more effective advertising.

[20:00] Hear how Ashley pivoted from working with massive corporations to helping small business owners succeed.

[25:00] Ashley shares how she grew her business through persistence and a willingness to invest in her growth.

Listen to Related Episodes:

• Unreasonable Hospitality: What It Takes to Be Number One in Your Industry with Will Guidara
• Four Secrets to Unstoppable Marketing
• Old School Marketing Tactics, New School Results

Connect With Ashley Brock:

Instagram: https://www.instagram.com/ads.with.ashley

Facebook: https://www.facebook.com/WinWithPaidAds

Website: https://www.paidadscoaching.com/challenge

Podcast: https://podcasts.apple.com/us/podcast/win-with-paid-ads/id1715064884

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode626

In this episode, we dive into one of the most transformative topics for business growth: asking the RIGHT question.

Ever felt stuck in your business, working hard but not seeing the results? I’ve been there, and I’ve learned that sometimes it’s not about doing more—it’s about asking the right question.

I share how I went from asking safe, ego-boosting questions to asking ones that could radically change my business. Plus, I’ll walk you through the step-by-step framework I use to uncover the one big question that leads to massive results.

Ready to learn how the right question can transform your business? Let’s dive in!

Click play to hear all of this and:

[00:00] Learn why the key to unlocking growth in your business is not doing more, but asking the right question that drives real change.

[02:00] From asking safe, ego-boosting questions to discovering the ones that truly move the needle, discover how this shift can supercharge your growth.

[03:41] Explore an example from 2023 about a safe question asked in a mastermind event—and why it didn’t have the impact expected.

[05:30] Discover the valuable advice from a former CEO on hiring and paying top talent for better results and higher productivity.

[08:30] How raising the pay for a part-time executive assistant led to massive reductions in administrative responsibilities and improved business efficiency.

[10:00] Get a step-by-step framework on how to uncover the one big question that will solve your business challenges and lead to transformation.

[12:00] Learn how asking deeper questions can help you get unstuck and start solving business problems more effectively.

[14:30] A deep dive into why some problems require courage to face—and why accepting the challenge will lead to a greater business outcome.

Listen to Related Episodes:

• What $100M CEOs Taught Me About Growth
• Building Boring Businesses, Embracing Questions, and Doing Hard Things with Codie Sanchez
• How to Ask Questions that Get Results

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode625

Have you ever looked around a room full of successful entrepreneurs and thought, “I don’t belong here”?

That moment hit hard the first time I considered joining a mastermind — and saw the $25,000 price tag.

In this episode, I’m sharing the raw truth of investing in my very first mastermind: the doubts, the imposter syndrome, and the terrifying leap that turned into a $255,000 launch just six months later.

At the time, I had never invested in peer coaching or business education. I had built my company solo — no courses, no mentors, no community. But I knew something had to change.

What happened next challenged everything: my beliefs about money, my mindset around growth, and what’s actually possible when you're the least experienced person in the room.

If you've ever questioned whether masterminds are worth it, felt intimidated in high-level rooms, or wondered if you're ready to invest in yourself… this episode is your permission slip.

You're not underqualified. You’re just getting started.

Click play to hear all of this and:

[00:40] The definition of a mastermind — and how it reframes business growth

[02:02] Feeling under-qualified to join a high-level room of entrepreneurs

[03:32] The initial shock of a $25,000 price tag — and the debate that followed

[04:41] A simple mindset shift: What if the investment could be earned back?

[05:56] How proximity to brilliant minds led to a $255K launch in six months

[07:30] How cultural and financial background influences risk-taking in business

[08:25] The unexpected benefits of being the least experienced in the room

🎧 Listen to the full episode, How a Mastermind Changed the Trajectory of My Business (and how it can do the same for you): Part 1, >>HERE<<

Listen to Related Episodes:

• 5 Mindset Shifts for Business Growth
• How I Maximize My Experiences and Investments to Reach My Next Level as a CEO
• How a Mastermind Changed the Trajectory of My Business (and how it can do the same for you): Part 2

Are you a 7-figure business owner ready to create a powerful brand, learn high-level marketing strategies, and build systems that scale alongside a group of talented 7-figure entrepreneurs? Then you must click >>HERE<< to check out my mastermind and add your name to the waitlist to be first to know when applications open up.

For full show notes, visit jasminestar.com/podcast/episode624

If you’ve ever thought, “I want to leave this job… start the thing… pivot… but I can’t afford to,” this episode is for you.

I’m joined by the Financial Feminist herself, Tori Dunlap, founder of Her First $100K. After graduating with degrees in communication and theater, Tori landed in a toxic corporate job she couldn’t afford to leave. That’s when everything shifted.

She realized money wasn’t about being rich — it was about having options.

So she set a bold goal: save $100,000 by age 25. What started with a $20 domain, three blog posts, and $49 coaching sessions at Starbucks eventually became a movement empowering women to take control of their finances.

But here’s the truth: the $100K wasn’t the win.

Freedom was.

In this episode, we talk about financial autonomy, documenting your journey for accountability, and why building revenue isn’t about validation — it’s about choice.

Click play to hear all of this and:

[00:00] Why Money Is About Freedom, Not Just Wealth

[06:35] How $49 Coaching Sessions Built a Business Foundation

[12:10] The Real Cost of Staying in a Toxic Job

[18:45] Why Documenting Your Goal Creates Accountability

[24:20] From Blog Posts to a Movement: Building Her First $100K

[31:05] Scaling Beyond Coaching: Avoiding the “Not Scalable” Trap

[38:40] Money as Power: Creating Options for Women

Listen to Related Episodes:

• The 3 Financial Mistakes Ambitious Founders Keep Making
• Build Wealth by Changing the Way You Think About Money with Anthony O’Neal
• Wealth Building Strategies: How to Budget, Invest, and Raise Your Prices

Connect With Tori Dunlap:

• Instagram: https://www.instagram.com/herfirst100k/
• Facebook: https://www.facebook.com/herfirst100K/
• Website: https://herfirst100k.com/

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode623

I didn’t want to talk about this… but here we are.

At the start of the year, I joined a new fitness program—something totally outside my comfort zone. And I wanted to quit four times in the first week alone.

But I didn’t.

This episode is about what that journey has taught me—not just about health, but about business, consistency, and what it really takes to stick with something when it gets hard.

Because the truth is: everything you want comes with a cost.

Are you willing to pay it?

I’m sharing a mindset framework that’s helped me stay committed through discomfort, and how it applies whether you're trying to get in shape or build a 7-figure business.

Let’s talk about fear, doubt, discipline—and choosing not to quit.

Click play to hear all of this and:

[00:00] Opening up about a personal transformation for accountability, connection, and growth.

[02:30] The fear of failure and the vulnerable question: "Will this actually work for me?"

[03:20] Lifelong body image struggles and how they shaped Jasmine’s identity and confidence.

[04:57] Realizing the parallels between business and fitness: discomfort, doubt, and discipline.

[06:35] The mindset shift: follow the “recipe” before adding your own flavor.

[10:12] How to overcome distractions that try to sabotage your growth.

[15:14] Why the “messy middle” is where most quit—and how to push through by focusing on your future self.

Listen to Related Episodes:

• How I Maximize My Experiences and Investments to Reach My Next Level as a CEO
• Inside My $50K Investment with Gary Vee’s Team: How I Make Smart Business Investments
• The Real ROI of Personal Development

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode622

If you’ve ever grown so fast you barely recognized yourself… this one is for you.

In this conversation with Leila Hormozi, we go behind the curtain of rapid business growth — beyond revenue, beyond strategy — and into identity.

We talk about criticism, visibility, filtering yourself to avoid judgment, and what really happens when your business grows faster than your comfort zone.

From the outside, explosive growth can look like a highlight reel. From the inside? It can feel unfamiliar, uncomfortable, and even painful.

Leila shares why “the more you want to grow, the more you’re going to be in pain” — not because growth is bad, but because it demands an identity shift.

If you’re a 7-figure founder scaling higher… Hiring leaders for the first time… Outgrowing your old systems… Or white-knuckling your next level…

You’re not broken. You’re evolving.

This episode is your permission slip to embrace the stretch — and lead with honesty along the way.

Click play to hear all of this and:

[00:01] How to stop trying to “prove yourself” to the internet

[00:05] Why hyper-growth feels like pain—and what 2025 taught her about “unfamiliar territory”

[00:10] The moment health forced leadership evolution

[00:15] How “dangerously confident” content gets made when life is falling apart

[00:20] The self-care boundary that actually scales a company

[00:28] Her non-negotiable morning routine

[00:35] The leadership book she had to write

[00:49] Flash-fire leadership: building a culture where people tell you the hard truth (and how to reward honesty)

Listen to Related Episodes:

• Building a Wildly Successful Business (and how to show up when it’s hard) with Leila Hormozi
• How You Can Develop the BEST Traits in Leadership
• Growing in Life + Business: What I'm Learning in the Messy Middle

Connect With Leila Hormozi

Instagram: https://www.instagram.com/leilahormozi

Facebook: https://www.facebook.com/leila.naghshineh

Website: https://www.acquisition.com/

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode621