The Invisible Brand
Marketing in the Age of Automation, Big Data, and Machine Learning
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.99/mes por los primeros 3 meses
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
The Invisible Brand
Compra ahora por $19.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Jason Culp
-
De:
-
William Ammerman
Acerca de esta escucha
Marketers are harnessing the enormous power of AI to drive unprecedented results
The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.
The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift - while delivering the information and insight you need to stay ahead of the game.
Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines, and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results.
As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal - and capitalizing on it with AI.
©2019 William Ammerman (P)2019 Audible, Inc.Los oyentes también disfrutaron...
-
Elon Musk
- De: Walter Isaacson
- Narrado por: Jeremy Bobb, Walter Isaacson
- Duración: 20 h y 39 m
- Versión completa
-
General5 out of 5 stars 8,592
-
Narración:5 out of 5 stars 7,469
-
Historia5 out of 5 stars 7,462
When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.
-
4 out of 5 stars
-
megalomania on display
- De JP en 09-12-23
De: Walter Isaacson
-
Influence, New and Expanded
- The Psychology of Persuasion
- De: Robert B. Cialdini
- Narrado por: Robert B. Cialdini
- Duración: 20 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 2,323
-
Narración:4.5 out of 5 stars 1,903
-
Historia4.5 out of 5 stars 1,891
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
5 out of 5 stars
-
Use the Audible Speed Feature!
- De Sand en 05-30-21
-
The Content Trap
- A Strategist's Guide to Digital Change
- De: Bharat Anand
- Narrado por: Jason Culp
- Duración: 16 h y 4 m
- Versión completa
-
General4.5 out of 5 stars 202
-
Narración:4.5 out of 5 stars 169
-
Historia4.5 out of 5 stars 170
Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education.
-
2 out of 5 stars
-
Interesting topic/thesis – boring execution/book
- De Oliver Nielsen en 11-10-16
De: Bharat Anand
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
-
General4 out of 5 stars 116
-
Narración:4.5 out of 5 stars 101
-
Historia4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
2 out of 5 stars
-
No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
-
Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 4,686
-
Narración:4.5 out of 5 stars 3,893
-
Historia4.5 out of 5 stars 3,858
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
4 out of 5 stars
-
Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
De: Nir Eyal, y otros
-
The Inevitable
- Understanding the 12 Technological Forces That Will Shape Our Future
- De: Kevin Kelly
- Narrado por: George Newbern
- Duración: 11 h y 30 m
- Versión completa
-
General4.5 out of 5 stars 4,651
-
Narración:4.5 out of 5 stars 4,017
-
Historia4.5 out of 5 stars 3,998
From one of our leading technology thinkers and writers, a guide through the 12 technological imperatives that will shape the next 30 years and transform our lives. Much of what will happen in the next 30 years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives - from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture.
-
2 out of 5 stars
-
Predicting is hard, especially about the future
- De Michael en 02-20-17
De: Kevin Kelly
-
Elon Musk
- De: Walter Isaacson
- Narrado por: Jeremy Bobb, Walter Isaacson
- Duración: 20 h y 39 m
- Versión completa
-
General5 out of 5 stars 8,592
-
Narración:5 out of 5 stars 7,469
-
Historia5 out of 5 stars 7,462
When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.
-
4 out of 5 stars
-
megalomania on display
- De JP en 09-12-23
De: Walter Isaacson
-
Influence, New and Expanded
- The Psychology of Persuasion
- De: Robert B. Cialdini
- Narrado por: Robert B. Cialdini
- Duración: 20 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 2,323
-
Narración:4.5 out of 5 stars 1,903
-
Historia4.5 out of 5 stars 1,891
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
5 out of 5 stars
-
Use the Audible Speed Feature!
- De Sand en 05-30-21
-
The Content Trap
- A Strategist's Guide to Digital Change
- De: Bharat Anand
- Narrado por: Jason Culp
- Duración: 16 h y 4 m
- Versión completa
-
General4.5 out of 5 stars 202
-
Narración:4.5 out of 5 stars 169
-
Historia4.5 out of 5 stars 170
Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education.
-
2 out of 5 stars
-
Interesting topic/thesis – boring execution/book
- De Oliver Nielsen en 11-10-16
De: Bharat Anand
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
-
General4 out of 5 stars 116
-
Narración:4.5 out of 5 stars 101
-
Historia4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
2 out of 5 stars
-
No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
-
Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 4,686
-
Narración:4.5 out of 5 stars 3,893
-
Historia4.5 out of 5 stars 3,858
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
4 out of 5 stars
-
Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
De: Nir Eyal, y otros
-
The Inevitable
- Understanding the 12 Technological Forces That Will Shape Our Future
- De: Kevin Kelly
- Narrado por: George Newbern
- Duración: 11 h y 30 m
- Versión completa
-
General4.5 out of 5 stars 4,651
-
Narración:4.5 out of 5 stars 4,017
-
Historia4.5 out of 5 stars 3,998
From one of our leading technology thinkers and writers, a guide through the 12 technological imperatives that will shape the next 30 years and transform our lives. Much of what will happen in the next 30 years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives - from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture.
-
2 out of 5 stars
-
Predicting is hard, especially about the future
- De Michael en 02-20-17
De: Kevin Kelly
-
Bold
- How to Go Big, Make Bank, and Better the World
- De: Peter H. Diamandis, Steven Kotler
- Narrado por: Steven Kotler
- Duración: 9 h y 7 m
- Versión completa
-
General4.5 out of 5 stars 3,657
-
Narración:4.5 out of 5 stars 3,108
-
Historia4.5 out of 5 stars 3,089
Bold is a radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions.
-
5 out of 5 stars
-
The Best Book for Exponential Entrepreneurs
- De Sean en 02-17-15
De: Peter H. Diamandis, y otros
-
The Cold Start Problem
- How to Start and Scale Network Effects
- De: Andrew Chen
- Narrado por: Andrew Chen
- Duración: 10 h y 28 m
- Versión completa
-
General4.5 out of 5 stars 730
-
Narración:4.5 out of 5 stars 587
-
Historia4.5 out of 5 stars 583
Although software has become easier to build, launching and scaling new products and services remains difficult. Start-ups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect”, where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them.
-
4 out of 5 stars
-
Great high level summary. More unique insights wanted.
- De Roman en 12-09-21
De: Andrew Chen
-
Artificial Intelligence for Smart People
- Discover and Learn about Neural Networks and Building Artificial Intelligence Strategies for Business, Social Media, Marketing
- De: Melvin Doyle
- Narrado por: Valentina Di Paola
- Duración: 3 h y 26 m
- Versión completa
-
General4.5 out of 5 stars 31
-
Narración:4.5 out of 5 stars 31
-
Historia4.5 out of 5 stars 31
Discover how to take advantage of the coming AI and neural networks revolution, set yourself up for success, and make your businesses future-proof with the definitive guide to artificial intelligence! In this guide, Melvin Doyle skips the fluff and gives a clear overview of the technology explained in plain, simple English. Your eyes will be opened to how AI is transforming the way business is done, as well as techniques and strategies to apply this cutting edge tech to your own businesses.
-
2 out of 5 stars
-
Narration heavily accented and distracting
- De Amazon Customer en 02-17-23
De: Melvin Doyle
-
Machine, Platform, Crowd
- Harnessing Our Digital Future
- De: Erik Brynjolfsson, Andrew McAfee
- Narrado por: Jeff Cummings
- Duración: 10 h y 57 m
- Versión completa
-
General4.5 out of 5 stars 1,202
-
Narración:4.5 out of 5 stars 1,009
-
Historia4.5 out of 5 stars 1,004
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
-
5 out of 5 stars
-
Both How AND Why for Techies
- De Dan Collins en 08-11-17
De: Erik Brynjolfsson, y otros
-
Zucked
- Waking Up to the Facebook Catastrophe
- De: Roger McNamee
- Narrado por: Roger McNamee
- Duración: 12 h y 24 m
- Versión completa
-
General4.5 out of 5 stars 513
-
Narración:4 out of 5 stars 445
-
Historia4.5 out of 5 stars 440
The New York Times best seller about a noted tech venture capitalist, early mentor to Mark Zuckerberg, and Facebook investor, who wakes up to the serious damage Facebook is doing to our society—and sets out to try to stop it.
-
4 out of 5 stars
-
Important story made almost unbearable
- De vince en 03-14-19
De: Roger McNamee
-
The Metaverse
- And How It Will Revolutionize Everything
- De: Matthew Ball
- Narrado por: Luis Moreno
- Duración: 13 h y 38 m
- Versión completa
-
General4.5 out of 5 stars 501
-
Narración:4.5 out of 5 stars 420
-
Historia4.5 out of 5 stars 420
The term metaverse is suddenly everywhere, from debates over Fortnite to the pages of the New York Times to the speeches of Mark Zuckerberg, who proclaimed in June 2021 that “the overarching goal” of Facebook is to “bring the metaverse to life”. But what, exactly, is the metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is the successor to the mobile internet that has defined the last two decades.
-
3 out of 5 stars
-
Not a must read
- De Andrew en 08-09-22
De: Matthew Ball
-
The Big Nine
- How the Tech Titans and Their Thinking Machines Could Warp Humanity
- De: Amy Webb
- Narrado por: Amanda Dolan
- Duración: 9 h y 35 m
- Versión completa
-
General4.5 out of 5 stars 567
-
Narración:4.5 out of 5 stars 482
-
Historia4 out of 5 stars 478
In this book, Amy Webb reveals the pervasive, invisible ways in which the foundations of AI - the people working on the system, their motivations, the technology itself - is broken. Within our lifetimes, AI will, by design, begin to behave unpredictably, thinking and acting in ways which defy human logic. The big nine corporations may be inadvertently building and enabling vast arrays of intelligent systems that don't share our motivations, desires, or hopes for the future of humanity.
-
3 out of 5 stars
-
Interesting but Frustrating
- De Kathy en 03-26-19
De: Amy Webb
-
Mobilized: An Insider's Guide to the Business and Future of Connected Technology
- De: SC Moatti
- Narrado por: Natalie Hoyt
- Duración: 3 h y 33 m
- Versión completa
-
General4.5 out of 5 stars 44
-
Narración:4.5 out of 5 stars 38
-
Historia4.5 out of 5 stars 38
Moatti - a technologist and industry insider - says these kinds of mobile apps adhere to three universal principles: They must have a simple design, enable the user to personalize them, and be continually improved by their makers through relentless attention to analytics. She uses examples from a host of great mobile app creators - Facebook, Yelp, Lyft, Tinder, Aerbnb, Trulia, WhatsApp, and more - to demonstrate how it's done.
-
5 out of 5 stars
-
Great book
- De D. Adewodu en 05-31-16
De: SC Moatti
-
The Google Story
- Inside the Hottest Business, Media, and Technology Success of Our Time
- De: David A. Vise, Mark Malseed
- Narrado por: Stephen Hoye
- Duración: 10 h y 25 m
- Versión completa
-
General4 out of 5 stars 783
-
Narración:4 out of 5 stars 168
-
Historia4 out of 5 stars 172
The Google Story is the definitive account of the populist media company powered by the world's most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere.
-
3 out of 5 stars
-
Very Good
- De Dean en 08-19-07
De: David A. Vise, y otros
-
The Filter Bubble
- What the Internet Is Hiding from You
- De: Eli Pariser
- Narrado por: Kirby Heyborne
- Duración: 7 h y 32 m
- Versión completa
-
General4 out of 5 stars 309
-
Narración:4 out of 5 stars 255
-
Historia4 out of 5 stars 251
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
-
5 out of 5 stars
-
Now in the top 3 best books I've ever read
- De Brian Esserlieu en 05-26-11
De: Eli Pariser
-
Vaporized
- Solid Strategies for Success in a Dematerialized World
- De: Robert Tercek
- Narrado por: Tim Welch
- Duración: 13 h y 16 m
- Versión completa
-
General4.5 out of 5 stars 43
-
Narración:4.5 out of 5 stars 37
-
Historia4.5 out of 5 stars 35
Brace yourself for enormous changes ahead. Familiar fixtures of the economic landscape, including retail stores, physical products, corporations, and even human workers, are about to be vaporized - replaced by digital information. A novel combination of new technologies are reconfiguring every economic sector and industrial system on the planet. Robert Tercek provides an essential guide to this vaporized world, with proven strategies for those who want to master the process.
-
5 out of 5 stars
-
Brilliant Book, brilliant insights
- De Prof. Frank C en 10-28-16
De: Robert Tercek
-
Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- De: Raja Rajamannar
- Narrado por: Josh Childs
- Duración: 6 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 85
-
Narración:4.5 out of 5 stars 67
-
Historia4.5 out of 5 stars 68
Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
-
1 out of 5 stars
-
Just a bunch of buzz words - no tangible knowledge
- De Amazon Customer en 12-24-21
De: Raja Rajamannar
Lo que los oyentes dicen sobre The Invisible Brand
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total5 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia5 out of 5 stars
- Robert ONeill
- 09-14-19
Definitive work
Extremely thorough comprehensive insightful and interesting. A textbook for the current generation of AI. Stop. I now need to fill in 15 useless words that nobody will read except the bots.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
esto le resultó útil a 1 persona