The IP Miracle: How to Transform Ideas into Assets That Multiply Your Business
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The IP Miracle: How to Transform Ideas into Assets That Multiply Your Business
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Narrado por:
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JiNan Glasgow George
Acerca de esta escucha
Could your business be worth five times more?
The Fortune 500 know the secret. The largest companies in your industry do, too. Your competition may also be leveraging it. So why aren’t you?
The number one multiplier effect of any business is intellectual property - patents, trademarks, copyrights, trade secrets, servicemarks, and the people who create all of them. In most businesses, the most valuable asset - employees who make things and solve problems - walk out the door everyday. So then how do you capture the value of those ideas and convert them into assets?
The IP Miracle is the first book to reveal the path to capturing your business ideas and creating assets that multiply the value of your business. A company with patents, trademarks, and copyrights can be worth five times as much as a similar business that is ignoring intellectual property. Because IP provides a limited monopoly - the right to exclude competition from your market. The IP Miracle demystifies the legal fog that shrouds your hidden assets so you can:
- Create a barrier to your competition
- Attract investors and potential buyers
- Demonstrate market leadership
- Differentiate you as the best
- Draw innovative employees and customers
- Multiply the valuation of your business
- Stand out and create lasting customer recognition
Whether you’re a startup or a serial entrepreneur, an individual investor or a fund with portfolio companies, this book will lead you to accelerated growth and commercial impact using IP assets.
A practical guide to turning ideas into intellectual property to grow your business.
©2022 JiNan Glasgow George (P)2022 JiNan Glasgow GeorgeLos oyentes también disfrutaron...
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Total5 out of 5 stars
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- Ken and Jenny
- 09-29-22
Learned several surprising things.
As a corporate in house attorney, this book was better than amy CLE I’ve ever taken to stimulate my awareness of risk in my company. It was well written and even fun to read. Jennifer Sanders Wilkinson
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