The Golden Toilet

Stop Flushing Your Marketing Budget into Your Website and Build a System That Grows Your Business

De: Steve Brown

Narrado por: Steve Brown

Duración: 5 h y 29 m

Resumen del Editor

Who needs another dry book about marketing? You don't! Learn why this book has been labeled as The Funniest Book on Marketing, narrated by the author, Steve Brown!

The last thing you need to invest in is yet another website rebuild. In fact, that fancy website of yours is nothing more than a beautiful, brand new, solid-gold toilet. If you’re not convinced, at least be honest: How much have you spent on your website, thinking that this time you’ll get the right design that will send the value of your business skyrocketing? It didn’t move the needle, did it? That’s because your website is The Golden Toilet, and you’ve flushed far too much money into it without a clear plan for growth.

Let’s get real: In the same way that every house needs a toilet, we only need a website so that we have a place to do our business. But a website alone isn't enough. It takes other complementary systems to create the holistic experience that customers expect (and reward).

In this no-nonsense growth primer, Steve Brown delivers the inspiration and clarity you need to build the proper pipelines that will actually grow your business while your competitors continue to gild and rebuild their most utilitarian asset.

©2020 Steve Brown (P)2020 Steve Brown

Introduce me to a new way to market online

I really appreciated the approach outlined in the book. As someone guilty of flushing my money into my website, I was focused on doing a good job for my existing clients, not on how to work my marketing machine. A lot of this info may be available elsewhere, the author links to a few other resources throughout, but the way it was presented hit me where I was and gave me a new way of thinking about my business.

It's not a book for marketing professionals or even those with a lot of marketing experience that might already know some of this, but for the average SMB owner like myself, the book covered the topic in a way that made it accessible and relevant to my business. The chapter on automation, as an example, covered things I've certainly heard of before but never thought would make sense for a company as small as ours.

Bottom Line: If you are a marketing expert, maybe skip it, but if you are an entrepreneur that doesn't want to spend their day thinking about marketing all the time, this book will be a big help to you.

Resources could be better.

There is some motivational content in this book. Nothing really new though. I was disappointed in the Free Resources. Lately the free resources are why I purchase an audio book. I read to learn and appreciate an author who wants to teach you something, and provides a .pdf download with illustrations and templates. Most of this book refers you to another book or web link you can research and find yourself.