
The Future of Competitive Strategy
Unleashing the Power of Data and Digital Ecosystems (Management on the Cutting Edge)
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Narrado por:
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Tim Andres Pabon
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How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era.
How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can benefit from data’s enlarged role in modern business, develop digital ecosystems tailored to their unique business needs, and use new frameworks to harness the power of data for competitive advantage.
Subramaniam presents digital ecosystems as a combination of production and consumption ecosystems, which can be used by legacy firms to unlock the value of data at various levels—from improving operational efficiencies to creating new data-driven services and transforming traditional products into digital platforms. He explores the ways sensors and the Internet of Things provide new kinds of customer data; presents the concept of digital competitors—other firms that have access to similar data; discusses the new digital capabilities that firms need to develop; and addresses privacy and security issues associated with data sharing.
Who needs this book? Any firm that wants to revitalize traditional business models, offer a richer customer experience, and expand its competitive arena into new digital ecosystems.
©2022 Massachusetts Institute of Technology (P)2022 G&D MediaLos oyentes también disfrutaron...
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Lo que los oyentes dicen sobre The Future of Competitive Strategy
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- Anonymous
- 04-18-23
Great Book - A must read
This book highlights the urgency for legacy firms to expand their products into platforms and leverage the potential of interactive data through ecosystems. A must read for anyone who wants to know where competitive strategy is headed
with the rise of new technology and AI.
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- Pintoo
- 07-09-23
Informative but repetitive
I found this book informative with some good examples relevant for legacy firms. It show’s comprehensive thinking in evolving the business in the digital / data prevalent world. This book can use lots of editing. I thought the first 6 chapters could be condensed into one as 80% of the information was repetitive. Back half was more meaty but still can be easily cut in half.
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