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The Desired Brand Effect
- Stand Out in a Saturated Market with a Timeless Jewelry Brand
- Narrado por: Tracy Matthews
- Duración: 7 h y 50 m
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Resumen del Editor
Ready to stand out in a saturated market with a timeless jewelry brand?
This is the essential business audiobook for anyone who makes or sells jewelry (or another physical product), brought to you by the host of the top-rated Thrive by Design podcast, Flourish & Thrive Academy, and eight million (and counting) jewelry designer Tracy Matthews.
You’re a maker, a creator, an expert at your craft. Building a profitable jewelry business doesn't have to be a dream any longer if you know how to connect with your audience and create desire for your brand. Whether you want to grow a six-figure lifestyle business or a multi-seven-figure empire, now more than ever, consumers want to support emerging talent and small businesses like yours. They just need to find you.
In The Desired Brand Effect, Tracy Matthews teaches you how to expand your audience, grow your sales, and amplify your results with simple, actionable steps.
You’ll learn how to:
- Consistently attract and expand your audience of true fans and repeat customers.
- Overcome entrepreneurial overwhelm by leaning into the 75 percent rule.
- Identify and solve simple to complex problems in your business as you grow and scale.
- Remove yourself from being the doer of all things so that you can spend more time on the creative aspects of your business that you love.
- Overcome imposter syndrome and mental hurdles that are common for creative types.
Every chapter comes complete with additional resources that will inspire you to get moving and stay on task. From branding and positioning, to marketing and sales, to operational efficiencies and leadership, this audiobook will demystify the business side of growing a jewelry company.
Reseñas de la Crítica
"The Desired Brand Effect is like a master’s program for your jewelry business." (Jennifer Dawes, Jennifer Dawes Designs)
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A revolutionary approach to the techniques of working with horses, by a renowned instructor. In Horses Never Lie, renowned horse trainer Mark Rashid challenges the conventional wisdom of "alpha leadership" and teaches the listener to become a "passive leader" - a counterpart to the kind of horse other members of a herd choose to associate with and to follow. Applying Rashid’s principles and techniques helps cultivate horse personalities that are responsive and dependable regardless of the rider.
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5 out of 5 stars
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Robotic reading
- De Julie Lynn en 05-08-15
De: Mark Rashid
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History of Bourbon
- De: Ken Albala, The Great Courses
- Narrado por: Ken Albala
- Duración: 3 h y 55 m
- Grabación Original
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General4.5 out of 5 stars 8,654
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Narración:4.5 out of 5 stars 7,468
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Historia4.5 out of 5 stars 7,422
Is bourbon the quintessential American liquor? Bourbon is not just alcohol - the amber-colored drink is deeply ingrained in American culture and tangled in American history. From the early days of raw corn liquor to the myriad distilleries that have proliferated around the country today, bourbon is a symbol of the United States. This course traces bourbon's entire history, from the 1700s, with Irish, Scottish, and French settlers setting up stills and making distilled spirits in the New World, through today's booming resurgence.
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3 out of 5 stars
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Expected a lot more about bourbon
- De Wes en 04-14-20
De: Ken Albala, y otros
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How ADHD Affects Home Organization
- Understanding the Role of the 8 Key Executive Functions of the Mind
- De: Lisa Woodruff
- Narrado por: Lisa Woodruff
- Duración: 2 h y 18 m
- Versión completa
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General4 out of 5 stars 404
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Narración:4.5 out of 5 stars 341
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Historia4 out of 5 stars 338
Do you walk in a room to organize and find yourself paralyzed and overwhelmed? Do you find yourself spending money on organizing solutions that don't work? Organizing isn't easy. And having ADHD doesn't make it any easier. But it doesn't have to be impossible.
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4 out of 5 stars
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Good but not great
- De Jennifer en 06-17-17
De: Lisa Woodruff
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Secretariat
- De: William Nack
- Narrado por: Grover Gardner
- Duración: 14 h y 34 m
- Versión completa
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General4.5 out of 5 stars 731
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Narración:4.5 out of 5 stars 609
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Historia4.5 out of 5 stars 609
In 1973, Secretariat, the greatest champion in horse-racing history, won the Triple Crown. The only horse to ever grace the covers of Time, Newsweek, and Sports Illustrated in the same week, he also still holds the record for the fastest times in both the Kentucky Derby and the Belmont Stakes. He was also the only non-human chosen as one of ESPN's "50 Greatest Athletes of the Century".
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5 out of 5 stars
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Loved It - But It Is Not Just About A Super Horse
- De Julie en 06-10-12
De: William Nack
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Puppy Training in 7 Easy Steps
- Everything You Need to Know to Raise the Perfect Dog
- De: Mark Van Wye, Zoom Room Dog Training
- Narrado por: Mark Van Wye
- Duración: 3 h y 53 m
- Versión completa
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General5 out of 5 stars 73
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Narración:5 out of 5 stars 63
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Historia5 out of 5 stars 63
If you’re anything like most new puppy parents, it won’t take long to realize that your fuzzy little bundle of joy can also bark, chew, jump, and mysteriously get into A LOT of trouble around the house. Don’t panic - slowly remove the shoe from your pup’s mouth and open this book, because it’s time to start successfully training.
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5 out of 5 stars
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Straight forward and engaging
- De Katherine Rodman en 06-04-20
De: Mark Van Wye, y otros
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The Best Hunting Stories Ever Told
- De: Jay Cassell - editor
- Narrado por: Jason Culp
- Duración: 32 h y 45 m
- Versión completa
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General4.5 out of 5 stars 176
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Narración:4.5 out of 5 stars 153
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Historia4.5 out of 5 stars 157
Follow the trails of hunters - the original storytellers - as they interpret signs, examine tracks, and chase and catch their prey (or fail to). Listeners can curl up with the best authentic hunting fiction and non-fiction, bringing the great Mount Kenya and the prairies of the American Bison into your living room. From Theodore Roosevelt and Gene Hill to Rick Bass and Charles Dickens, remember classic hunting tales and discover new stories of hunters’ luck, camaraderie, and use of smarts on the trail.
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4 out of 5 stars
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A broad collection of hunting tales
- De Elaine en 06-21-15
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Decoding Dogs: Inside the Canine Mind
- De: Ellen Furlong, The Great Courses
- Narrado por: Ellen Furlong
- Duración: 5 h y 43 m
- Grabación Original
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General4.5 out of 5 stars 550
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Narración:4.5 out of 5 stars 467
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Historia4.5 out of 5 stars 465
They might be our best friends, but we often have no idea what they are thinking. Peer inside the fascinating world of the mind of the dog with associate professor of psychology Ellen Furlong of Illinois Wesleyan University. Ever wonder how the same nose that always manages to find the worst-smelling place in the park to roll around can also be trained to sniff out cancer, bombs, and even endangered plants and animals? As you embark on a penetrating look at the canine brain, you’ll break down the unique ways dogs think and feel.
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5 out of 5 stars
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Dogs!
- De Anonymous User en 08-19-20
De: Ellen Furlong, y otros
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Unstuff Your Life
- Kick the Clutter Habit and Completely Organize Your Life for Good
- De: Andrew J. Mellen
- Narrado por: Andrew J. Mellen
- Duración: 10 h y 21 m
- Versión completa
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General4 out of 5 stars 2,401
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Narración:4 out of 5 stars 2,010
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Historia4 out of 5 stars 1,979
Arguably the most organized man in America, Andrew J. Mellen has created unique, lasting techniques for streamlined living, bringing order out of chaos for a client list that includes attorneys, filmmakers, and even psychologists. With Unstuff Your Life! he puts his powerful program in the hands of his widest audience yet.
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5 out of 5 stars
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Good Stuff
- De Judy en 12-07-12
De: Andrew J. Mellen
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How Dogs Love Us
- A Neuroscientist and His Adopted Dog Decode the Canine Brain
- De: Gregory Berns
- Narrado por: LJ Ganser
- Duración: 7 h y 41 m
- Versión completa
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General4 out of 5 stars 1,275
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Narración:4.5 out of 5 stars 1,078
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Historia4 out of 5 stars 1,083
How Dogs Love Us answers the age-old question of dog lovers everywhere and offers profound new evidence that dogs should be treated as we would treat our best human friends: with love, respect, and appreciation for their social and emotional intelligence.
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2 out of 5 stars
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misleading title
- De Cindy en 08-06-15
De: Gregory Berns
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The Instant Sommelier: Choosing Your Best Wine
- De: Paul Wagner, The Great Courses
- Narrado por: Paul Wagner
- Duración: 3 h y 4 m
- Grabación Original
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General4.5 out of 5 stars 244
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Narración:5 out of 5 stars 199
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Historia4.5 out of 5 stars 197
You don’t have to master the entire repertoire of grapes, techniques, ingredients, variations, and other components to truly appreciate the wine you’re drinking. Simply armed with the senses you already have, an expert guide, and a glass of your favorite, you can learn how to better enjoy the wine you’re drinking, while at the same time gaining a deeper recognition for your own tastes.
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5 out of 5 stars
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Made me want to try wine again!
- De Marcjonesii en 12-31-22
De: Paul Wagner, y otros
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History of Wine in 10 Glasses
- De: Paul Wagner
- Narrado por: Paul Wagner
- Duración: 3 h y 50 m
- Grabación Original
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General5 out of 5 stars 555
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Narración:5 out of 5 stars 486
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Historia5 out of 5 stars 480
From the Bible to Benjamin Franklin, from the cuneiform tablets of the ancient Sumerians to the dinner tables of modern bistros, wines have always been a part of civilization, culture, and history. Every country in the world has a special relationship with wine and takes a unique approach to the making, serving, and enjoying of it. Wine is an expression of the hopes, dreams, and cultures of the people who make it, so what better way to learn about the countries of the world than by learning about their wines?
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5 out of 5 stars
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A most delicious Sunday afternoon
- De Rachael Woods en 12-21-20
De: Paul Wagner
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Wine for Normal People
- A Guide for Real People Who Like Wine, But Not the Snobbery That Goes with It
- De: Elizabeth Schneider
- Narrado por: Elizabeth Schneider
- Duración: 14 h y 20 m
- Versión completa
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General4.5 out of 5 stars 91
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Narración:4.5 out of 5 stars 71
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Historia4.5 out of 5 stars 71
This is a fun but respectful (and very comprehensive) guide to everything you ever wanted to know about wine from the creator and host of the popular podcast Wine for Normal People, described by Imbibe magazine as "a wine podcast for the people". More than 60,000 listeners tune in every month to learn a not-snobby wine vocabulary, how and where to buy wine, how to read a wine label, how to smell, swirl, and taste wine, and so much more!
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5 out of 5 stars
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When they want 5 star wine knowledge but ur 22 y/o
- De Alexia L. en 05-06-21
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Considering the Horse
- Tales of Problems Solved and Lessons Learned
- De: Mark Rashid
- Narrado por: Kevin Young
- Duración: 7 h y 59 m
- Versión completa
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General5 out of 5 stars 529
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Narración:5 out of 5 stars 474
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Historia5 out of 5 stars 475
Own an unruly horse? Thinking about purchasing a horse but don't exactly know what to expect once you do? Ever wondered what and how a horse thinks? Mark Rashid tells stories that provide horse owners and potential buyers with the best training solutions - straight from the horse's mouth. By considering the horse's point of view, he explores a variety of solutions to common training problem like head tossing, trailer loading, mounting problems, and more.
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4 out of 5 stars
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Great
- De Jean en 10-29-15
De: Mark Rashid
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Kat the Dog
- The Remarkable Tale of a Rescued Spanish Water Dog
- De: Alyson Sheldrake
- Narrado por: Zara Ramm
- Duración: 6 h y 57 m
- Versión completa
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General4.5 out of 5 stars 37
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Narración:5 out of 5 stars 37
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Historia4.5 out of 5 stars 37
Escaping from a wretched existence on a rundown farm, a young Spanish water dog goes on the quest of a lifetime, in search of a family to love her and a place to call home. Follow Kat the dog as she tells her heart-warming and uplifting story. The little dog with a big heart who journeyed through fear and starvation to find her forever home.
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5 out of 5 stars
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Kat the Dog
- De Rebecca M. Grant en 07-21-23
De: Alyson Sheldrake
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The Triumph of Seeds
- How Grains, Nuts, Kernels, Pulses & Pips Conquered the Plant Kingdom and Shaped Human History
- De: Thor Hanson
- Narrado por: Marc Vietor
- Duración: 7 h y 30 m
- Versión completa
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General4.5 out of 5 stars 1,675
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Narración:4.5 out of 5 stars 1,485
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Historia4.5 out of 5 stars 1,491
We live in a world of seeds. From our morning toast to the cotton in our clothes, they are quite literally the stuff and staff of life, supporting diets, economies, and civilizations around the globe. Just as the search for nutmeg and the humble peppercorn drove the Age of Discovery, so did coffee beans help fuel the Enlightenment and cottonseed help spark the Industrial Revolution. And from the fall of Rome to the Arab Spring, the fate of nations continues to hinge on the seeds of a Middle Eastern grass known as wheat.
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5 out of 5 stars
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Delightfully simplistic!
- De Adrian en 03-30-16
De: Thor Hanson
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Lightly
- How to Live a Simple, Serene & Stress-Free Life
- De: Francine Jay
- Narrado por: Casey Turner
- Duración: 5 h y 23 m
- Versión completa
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General4 out of 5 stars 594
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Narración:4.5 out of 5 stars 527
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Historia4 out of 5 stars 518
What's more, Lightly is a complete philosophy of life. When you're tempted by an impulse purchase, trying to resist a chocolate donut, or struggling to say no to another obligation, all you have to remember is one word - "lightly" - to boost your resolve and make beautiful choices. It doesn't get any easier than that. Lightly is like a recipe book for minimalism, designed so you can dip into it anytime for advice and inspiration.
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2 out of 5 stars
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Good message, too repetitive
- De Amazon Customer en 05-30-19
De: Francine Jay
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Simple & Safe Baby-Led Weaning
- How to Integrate Foods, Master Portion Sizes, and Identify Allergies
- De: Malina Linkas Malkani MS RDN CDN
- Narrado por: Courtney Patterson
- Duración: 2 h y 2 m
- Versión completa
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General4.5 out of 5 stars 103
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Narración:4.5 out of 5 stars 83
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Historia4.5 out of 5 stars 79
Baby is cordially invited to dinner (and breakfast and lunch)! With this guide to baby led weaning (BLW), you can start your little one on solid foods safely and healthily. Simple & Safe Baby-Led Weaning empowers you to help your baby feed themselves, developing motor skills and an adventurous palate - while meal preparation becomes easier and cheaper for you!
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4 out of 5 stars
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Quick reference guide
- De Carlie en 04-27-23
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The Digital Jeweller: The 4 Step Method to Building a Thriving Jewellery Retail Business in the Digital Economy
- De: Ryan Edkins
- Narrado por: Ryan Edkins
- Duración: 3 h y 36 m
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General4 out of 5 stars 12
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Narración:4 out of 5 stars 10
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Historia4 out of 5 stars 10
Traditional jewelers are struggling, more so now than ever before. The Internet has opened up a near-infinite supply of products, sending consumer spending far and wide. To thrive in this fast-changing world we find ourselves in today, you must now become a digital jeweler. It’s no longer acceptable to continue with the same strategies you’ve had from as little as 10 years ago. Simply put, the world has changed, and so should you.
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1 out of 5 stars
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Not Suited For My Needs
- De Ruth en 05-30-22
De: Ryan Edkins
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Stoned
- Jewelry, Obsession, and How Desire Shapes the World
- De: Aja Raden
- Narrado por: Justine Eyre
- Duración: 10 h y 56 m
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General4.5 out of 5 stars 252
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Narración:4.5 out of 5 stars 212
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Historia4.5 out of 5 stars 210
What makes a stone a jewel? What makes a jewel priceless? And why do we covet beautiful things? In this brilliant account of how eight jewels shaped the course of history, jeweler and scientist Aja Raden tells an original and often startling story about our unshakeable addiction to beauty and the darker side of human desire.
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1 out of 5 stars
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Cringe-inducing, vapid, and self-conscious
- De Adeliese Baumann en 12-27-16
De: Aja Raden
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The Cartiers
- The Untold Story of the Family Behind the Jewelry Empire
- De: Francesca Cartier Brickell
- Narrado por: Hattie Morahan
- Duración: 23 h y 14 m
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General4.5 out of 5 stars 528
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Narración:5 out of 5 stars 452
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Historia4.5 out of 5 stars 451
The Cartiers is the revealing tale of a jewelry dynasty—four generations, from revolutionary France to the 1970s. At its heart are the three Cartier brothers whose motto was “Never copy, only create” and who made their family firm internationally famous in the early days of the twentieth century, thanks to their unique and complementary talents.
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5 out of 5 stars
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Wonderful Experience to Listen to This Story
- De BB en 01-12-20
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Jewelry Making for Beginners
- A Complete & Easy Step by Step Guide (Ultimate How To Guides)
- De: Janet Evans
- Narrado por: Christine Padovan
- Duración: 46 m
- Versión completa
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General3.5 out of 5 stars 9
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Narración:4 out of 5 stars 8
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Historia3.5 out of 5 stars 8
Jewelry Making for Beginners not only highlights the basics of making various types of jewelry, it also goes just a bit further into the process without making it overwhelming for the beginner. The aim is to inform and educate and make the overall process as easy as possible to execute. The individual that has no concept at all of what jewelry making entails can listen and not only get an overview of the jewelry making process but also details on using metal or beads or gems and stones.
De: Janet Evans
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The E-Myth Revisited
- Why Most Small Businesses Don't Work and What to Do About It
- De: Michael E. Gerber
- Narrado por: Michael E. Gerber
- Duración: 8 h y 5 m
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General4.5 out of 5 stars 14,419
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Narración:4.5 out of 5 stars 11,362
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Historia4.5 out of 5 stars 11,298
In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
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5 out of 5 stars
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Saved my Life
- De Christine en 09-17-08
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
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General5 out of 5 stars 12,068
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Narración:5 out of 5 stars 10,279
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Historia4.5 out of 5 stars 10,208
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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2 out of 5 stars
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Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
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The Digital Jeweller: The 4 Step Method to Building a Thriving Jewellery Retail Business in the Digital Economy
- De: Ryan Edkins
- Narrado por: Ryan Edkins
- Duración: 3 h y 36 m
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General4 out of 5 stars 12
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Narración:4 out of 5 stars 10
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Historia4 out of 5 stars 10
Traditional jewelers are struggling, more so now than ever before. The Internet has opened up a near-infinite supply of products, sending consumer spending far and wide. To thrive in this fast-changing world we find ourselves in today, you must now become a digital jeweler. It’s no longer acceptable to continue with the same strategies you’ve had from as little as 10 years ago. Simply put, the world has changed, and so should you.
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1 out of 5 stars
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Not Suited For My Needs
- De Ruth en 05-30-22
De: Ryan Edkins
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Stoned
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- De: Aja Raden
- Narrado por: Justine Eyre
- Duración: 10 h y 56 m
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General4.5 out of 5 stars 252
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Narración:4.5 out of 5 stars 212
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Historia4.5 out of 5 stars 210
What makes a stone a jewel? What makes a jewel priceless? And why do we covet beautiful things? In this brilliant account of how eight jewels shaped the course of history, jeweler and scientist Aja Raden tells an original and often startling story about our unshakeable addiction to beauty and the darker side of human desire.
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1 out of 5 stars
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Cringe-inducing, vapid, and self-conscious
- De Adeliese Baumann en 12-27-16
De: Aja Raden
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The Cartiers
- The Untold Story of the Family Behind the Jewelry Empire
- De: Francesca Cartier Brickell
- Narrado por: Hattie Morahan
- Duración: 23 h y 14 m
- Versión completa
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General4.5 out of 5 stars 528
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Narración:5 out of 5 stars 452
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Historia4.5 out of 5 stars 451
The Cartiers is the revealing tale of a jewelry dynasty—four generations, from revolutionary France to the 1970s. At its heart are the three Cartier brothers whose motto was “Never copy, only create” and who made their family firm internationally famous in the early days of the twentieth century, thanks to their unique and complementary talents.
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5 out of 5 stars
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Wonderful Experience to Listen to This Story
- De BB en 01-12-20
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Jewelry Making for Beginners
- A Complete & Easy Step by Step Guide (Ultimate How To Guides)
- De: Janet Evans
- Narrado por: Christine Padovan
- Duración: 46 m
- Versión completa
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General3.5 out of 5 stars 9
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Narración:4 out of 5 stars 8
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Historia3.5 out of 5 stars 8
Jewelry Making for Beginners not only highlights the basics of making various types of jewelry, it also goes just a bit further into the process without making it overwhelming for the beginner. The aim is to inform and educate and make the overall process as easy as possible to execute. The individual that has no concept at all of what jewelry making entails can listen and not only get an overview of the jewelry making process but also details on using metal or beads or gems and stones.
De: Janet Evans
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The E-Myth Revisited
- Why Most Small Businesses Don't Work and What to Do About It
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- Narrado por: Michael E. Gerber
- Duración: 8 h y 5 m
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General4.5 out of 5 stars 14,419
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Narración:4.5 out of 5 stars 11,362
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Historia4.5 out of 5 stars 11,298
In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
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5 out of 5 stars
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Saved my Life
- De Christine en 09-17-08
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Building a StoryBrand
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- Duración: 4 h y 56 m
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General5 out of 5 stars 12,068
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Narración:5 out of 5 stars 10,279
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Historia4.5 out of 5 stars 10,208
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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2 out of 5 stars
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Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
Lo que los oyentes dicen sobre The Desired Brand Effect
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Elinga
- 03-22-24
Must read for any jewelry designer
I love when a writer gives great examples! So easy to read, usable tips! I bought paper form as well just to mark all parts I need to implement. Highly recommend!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Els
- 01-25-24
Very valuable
I’m so inspired! Tracy Matthew’s book has changed my mind about being a jewelry business owner. I feel empowered and pointed in the right direction in many areas.
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Total1 out of 5 stars
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Ejecución1 out of 5 stars
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Historia1 out of 5 stars
- Anonymous User
- 05-08-24
Lots of filler, book gives bragging vibes
I was reading the book and couldn’t help but notice she was just talking about herself the whole time. I purchased to learn, not to just hear someone talk about their life. I’m wanting raw impactful information, universal information.
Not “this is what I did this one time and it happened to work this way” type of information
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