The Decoded Company

Know Your Talent Better than You Know Your Customers

De: Leerom Segal, Aaron Goldstein, Jay Goldman, Rahaf Harfoush

Narrado por: Leerom Segal, Jay Goldman

As consumers we intuitively understand the benefits of being decoded. Google amazes us by generating answers before we’ve even finished asking a question. Facebook curates our uniquely individual newsfeeds. Spotify and Netflix use learning algorithms to customize our experience. At home, we choose companies that have figured out how to personalize our news, shopping, entertainment, travel, and learning needs.

At most workplaces, it's still one-size-fits-all policies, processes, and tools. Yet companies like Google, Starbucks, and Whole Foods have turned their algorithms inward to decode their talent. Their goal is not to get the better of their talent, but to empower the best from their people. The Decoded Company distills how this process works into three transformative ideas. Technology Can be a Coach, personalizing processes to the individual based on experience and offering training interventions precisely at the teachable moment. Data Can Be a Sixth Sense, codifying organizational battle scars using actual code that watches your blind spots and gives your people a decision making superpower. The third is that Engineered Ecosystems will prevail over hierarchies, reducing bureaucracy, increasing transparency, and be wildly inspiring to teams.

©2014 Leerom Segal, Aaron Goldstein, Jay Goldman, Rahaf Harfoush (P)2014 Gildan Media LLC

Reseñas de la Crítica

“Next generation management calls for next generation tools. The Decoded Company shows you how to build truly 21st century operating systems that use data to empower talent, creating not just efficiencies but true capability across your entire business.” (Don Tapscott, International bestselling author of 15 books, speaker and Adjunct Professor of Management, Rotman School of Management, University of Toronto)

What an Amazing Book!

Would you recommend this audiobook to a friend? If so, why?

I would recommend this book to anyone in corporate management, project management, and business owners. It provides insight and profound narrative on how to better connect with your workforce.

What was one of the most memorable moments of The Decoded Company?

I loved the section that referred to the "Relentless Pursuit of Awesome!".

What about Leerom Segal and Jay Goldman ’s performance did you like?

They were well spoken, clear in their communications, and entertaining. Like other reviewers have stated, it was refreshing to have two narrators.

If you were to make a film of this book, what would the tag line be?

Pursue Awesomeness!

Any additional comments?

Should be a required read for management training!

I thought I was aware of what was going on....

What did you love best about The Decoded Company?

There were quite a few factors that went into my favorite part. The fact that the Authors were the narrators was very cool. You could tell the enthusiasm for the discussion that they had while reading. Secondly, the plethora of information. It was A LOT to take in but well worth it. I will probably listen to it again because I doubt that I was able to retain all of it!

Who was your favorite character and why?

Not really characters but the book was well worded and concise. Very informative and kept me intrigued.

What does Leerom Segal and Jay Goldman bring to the story that you wouldn’t experience if you just read the book?

You can just tell that they love what they are doing. That makes all the difference, especially when listening to a book. By hearing their enthusiasm got me into it and I wanted to keep listening throughout my day.. Thank god for the shower bluetooth speaker!!

Was there a moment in the book that particularly moved you?

I think realizing how little I know about what goes on. I always felt that I was informed and in the know. I was surprised of the things that I had no clue about and how to handle them

Any additional comments?

I would recommend this book, for anyone in a management or higher position. I run my own business and would recommend it to owners as well. Great read and can't wait to listen to it again, plus the other books that Leerom and Jay authored.

Thanks guys!

Knowing my talents better then anyone else

What made the experience of listening to The Decoded Company the most enjoyable?

Listening to the authors of the book narrate the book was very enjoyable. I also liked listening to them reading the book the way they pictured it being read since they wrote it themselves. Sometimes you loose that when passing it off to someone else to read.

What about Leerom Segal and Jay Goldman ’s performance did you like?

The speed they read was good speed to listen to. I also liked having two different narrators.

If you were to make a film of this book, what would the tag line be?

Knowing your own talents better then your customers do.

A business leadership book for everyone

What did you love best about The Decoded Company?

The wealth of knowledge delivered was daunting yet very well delivered, any buzzwords were explained and defined, and the book had plenty of lessons for both the normal employee along with leadership of a company. The lessons will equip people for the workplace of tomorrow with the tools that are readily available today.

What did you like best about this story?

I was able to discover new tools that assist my own use of data analytics as a supervisor and team leader. Not just to make justifying expenditures but the investments in our team members in order to build a culture within our startup that provides more then a place to go to earn a paycheck but develop a career with the company as it grows and develops.

Which scene was your favorite?

The approachability of the topics they delivered, there was such a wealth of information shared, but I never felt like I was drowning in jargon, the buzzwords were definately present but still I didn't have to have a phd in business to understand them, I have never studied business in my life, but i have worked in the tech industry and really enjoyed their insights.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

It made me more aware of new resources to be able to assist with on-boarding new team members in order to avoid the sink or swim aspect of many startups in their youth that we see today.

Any additional comments?

I do look forward to any followups to this book in the future.

Motivational and engaging read!

This was an amazing listen! The structure of the book is well organized, easy to follow, and engaging. It is not only meant to be a toolkit for business owners to manage their companies, but is also deeply motivating. In one of my favourite phrases of the book, it pushes listeners/readers to follow the motto of “the relentless pursuit of awesome” that “inoculates against the inherent evil of ‘good enough’.” The Decoded Company truly provides the tools needed for building a successful company designed for the future. Any hopeful entrepreneur should give this a read!