-
The Content Formula
- Calculate the ROI of Content Marketing & Never Waste Money Again
- Narrado por: Michael Brenner, Liz Bedor
- Duración: 1 h y 18 m
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The Content Formula
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Resumen del Editor
The Content Formula answers the biggest question currently on marketers' minds: What is the ROI of content marketing? This book provides a step-by-step guide for marketers and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.
With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now, so departments can focus on the areas that yield the most benefit to the bottom line. The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer's toolbox.
Available in paperback, on Kindle, as an audiobook, and soon as an online calculator to save you even more time!
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Lo que los oyentes dicen sobre The Content Formula
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total1 out of 5 stars
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Ejecución1 out of 5 stars
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Historia1 out of 5 stars
- C.L.
- 05-04-18
Waste of time
This book is tedious and doesn't tell you anything you wouldn't already know unless you are an absolute newbie to marketing.
The woman narrator was difficult to listen to with her frequent and audible gasps for air.
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