-
The Competitive Intelligence Playbook
- How to Build, Manage, and Optimize a Competitive Intelligence Program
- Narrado por: William Turbett
- Duración: 9 h y 46 m
Failed to add items
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
The Competitive Intelligence Playbook
Compra ahora por US$15.59
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Los oyentes también disfrutaron...
-
Competitive Strategy
- Techniques for Analyzing Industries and Competitors
- De: Michael E. Porter
- Narrado por: Scott R. Pollak
- Duración: 15 h y 31 m
- Versión completa
-
General4.5 out of 5 stars 155
-
Narración:4.5 out of 5 stars 126
-
Historia4 out of 5 stars 126
Now nearing its 60th printing in English and translated into 19 languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity - like all great breakthroughs - Porter’s analysis of industries captures the complexity of industry competition in five underlying forces.
-
5 out of 5 stars
-
Great Book
- De JohanAE en 12-02-19
-
Good Strategy/Bad Strategy
- The Difference and Why It Matters
- De: Richard Rumelt
- Narrado por: Sean Runnette
- Duración: 11 h y 49 m
- Versión completa
-
General4.5 out of 5 stars 895
-
Narración:4.5 out of 5 stars 735
-
Historia4.5 out of 5 stars 727
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
-
4 out of 5 stars
-
Good but thin
- De G. London en 01-04-20
De: Richard Rumelt
-
Measure What Matters
- How Google, Bono, and the Gates Foundation Rock the World with OKRs
- De: John Doerr, Larry Page - foreword
- Narrado por: John Doerr, full cast, Julia Collins, y otros
- Duración: 7 h y 56 m
- Versión completa
-
General4.5 out of 5 stars 6,612
-
Narración:4.5 out of 5 stars 5,544
-
Historia4.5 out of 5 stars 5,507
In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
-
3 out of 5 stars
-
Last chapter covers what matters most
- De Dan Richards en 06-08-18
De: John Doerr, y otros
-
Corporate Finance
- The Ultimate Guide to Financial Reporting, Business Valuation, Risk Management, Financial Management, and Financial Statements
- De: Greg Shields
- Narrado por: Michael Reaves, Eric Burr
- Duración: 12 h y 31 m
- Versión completa
-
General4.5 out of 5 stars 113
-
Narración:4.5 out of 5 stars 90
-
Historia4.5 out of 5 stars 92
Discover how you can improve your financial skills and learn more about corporate finance in this five-audiobook bundle. You'll learn about competitive analysis, customer checks, how to mitigate risk, how to make the right acquisitions by asking the right questions, how to analyze your business' performance, and much more.
-
3 out of 5 stars
-
Great but accompanying PDF does not match!
- De Jill en 04-12-20
De: Greg Shields
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Roger Wayne
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 604
-
Narración:4.5 out of 5 stars 467
-
Historia4.5 out of 5 stars 459
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
5 out of 5 stars
-
Profoundly Insightful
- De James en 10-29-20
De: W. Chan Kim, y otros
-
Only the Paranoid Survive
- How to Exploit the Crisis Points That Challenge Every Company
- De: Andrew S. Grove
- Narrado por: Jason Leikam
- Duración: 5 h y 15 m
- Versión completa
-
General4.5 out of 5 stars 288
-
Narración:4.5 out of 5 stars 241
-
Historia4.5 out of 5 stars 239
Andy Grove, founder and former CEO of Intel shares his strategy for success as he takes the listener deep inside the workings of a major company in Only the Paranoid Survive. Under Andy Grove's leadership, Intel became the world's largest chip maker and one of the most admired companies in the world. Grove underscores his message by examining his own record of success and failure, including how he navigated the events of the Pentium flaw, which threatened Intel's reputation in 1994, and how he has dealt with the explosions in growth of the internet.
-
5 out of 5 stars
-
The better book
- De Everyday Guy en 05-01-22
De: Andrew S. Grove
-
Competitive Strategy
- Techniques for Analyzing Industries and Competitors
- De: Michael E. Porter
- Narrado por: Scott R. Pollak
- Duración: 15 h y 31 m
- Versión completa
-
General4.5 out of 5 stars 155
-
Narración:4.5 out of 5 stars 126
-
Historia4 out of 5 stars 126
Now nearing its 60th printing in English and translated into 19 languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity - like all great breakthroughs - Porter’s analysis of industries captures the complexity of industry competition in five underlying forces.
-
5 out of 5 stars
-
Great Book
- De JohanAE en 12-02-19
-
Good Strategy/Bad Strategy
- The Difference and Why It Matters
- De: Richard Rumelt
- Narrado por: Sean Runnette
- Duración: 11 h y 49 m
- Versión completa
-
General4.5 out of 5 stars 895
-
Narración:4.5 out of 5 stars 735
-
Historia4.5 out of 5 stars 727
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
-
4 out of 5 stars
-
Good but thin
- De G. London en 01-04-20
De: Richard Rumelt
-
Measure What Matters
- How Google, Bono, and the Gates Foundation Rock the World with OKRs
- De: John Doerr, Larry Page - foreword
- Narrado por: John Doerr, full cast, Julia Collins, y otros
- Duración: 7 h y 56 m
- Versión completa
-
General4.5 out of 5 stars 6,612
-
Narración:4.5 out of 5 stars 5,544
-
Historia4.5 out of 5 stars 5,507
In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
-
3 out of 5 stars
-
Last chapter covers what matters most
- De Dan Richards en 06-08-18
De: John Doerr, y otros
-
Corporate Finance
- The Ultimate Guide to Financial Reporting, Business Valuation, Risk Management, Financial Management, and Financial Statements
- De: Greg Shields
- Narrado por: Michael Reaves, Eric Burr
- Duración: 12 h y 31 m
- Versión completa
-
General4.5 out of 5 stars 113
-
Narración:4.5 out of 5 stars 90
-
Historia4.5 out of 5 stars 92
Discover how you can improve your financial skills and learn more about corporate finance in this five-audiobook bundle. You'll learn about competitive analysis, customer checks, how to mitigate risk, how to make the right acquisitions by asking the right questions, how to analyze your business' performance, and much more.
-
3 out of 5 stars
-
Great but accompanying PDF does not match!
- De Jill en 04-12-20
De: Greg Shields
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Roger Wayne
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 604
-
Narración:4.5 out of 5 stars 467
-
Historia4.5 out of 5 stars 459
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
5 out of 5 stars
-
Profoundly Insightful
- De James en 10-29-20
De: W. Chan Kim, y otros
-
Only the Paranoid Survive
- How to Exploit the Crisis Points That Challenge Every Company
- De: Andrew S. Grove
- Narrado por: Jason Leikam
- Duración: 5 h y 15 m
- Versión completa
-
General4.5 out of 5 stars 288
-
Narración:4.5 out of 5 stars 241
-
Historia4.5 out of 5 stars 239
Andy Grove, founder and former CEO of Intel shares his strategy for success as he takes the listener deep inside the workings of a major company in Only the Paranoid Survive. Under Andy Grove's leadership, Intel became the world's largest chip maker and one of the most admired companies in the world. Grove underscores his message by examining his own record of success and failure, including how he navigated the events of the Pentium flaw, which threatened Intel's reputation in 1994, and how he has dealt with the explosions in growth of the internet.
-
5 out of 5 stars
-
The better book
- De Everyday Guy en 05-01-22
De: Andrew S. Grove
-
How to Grow Your Small Business
- A 6-Step Plan to Help Your Business Take Off
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 5 h y 2 m
- Versión completa
-
General5 out of 5 stars 180
-
Narración:5 out of 5 stars 141
-
Historia5 out of 5 stars 141
Using the exact steps you’ll learn in this book, Donald Miller grew his small business from four employees working out of a basement to a 15 million dollar operation, increasing revenue sixfold in just six years. As Miller grew his own business from the ground up, he realized nobody had put together a simple, step-by-step playbook for growing a business. That book didn’t exist. Until now. In this book, you’ll learn the 6 steps to grow a successful small business and create a playbook to implement them—your Flight Plan.
-
5 out of 5 stars
-
Applied everything here, also on business made simple course and story brand book and my business grew
- De Marco Randazzo en 04-12-23
De: Donald Miller
-
When McKinsey Comes to Town
- The Hidden Influence of the World's Most Powerful Consulting Firm
- De: Walt Bogdanich, Michael Forsythe
- Narrado por: Ari Fliakos
- Duración: 10 h y 6 m
- Versión completa
-
General4.5 out of 5 stars 383
-
Narración:4.5 out of 5 stars 330
-
Historia4.5 out of 5 stars 330
In When McKinsey Comes to Town, two prizewinning investigative journalists have written a portrait of the company sharply at odds with its public image. Bogdanich and Forsythe have penetrated the veil of secrecy surrounding McKinsey by conducting hundreds of interviews, obtaining tens of thousands of revelatory documents, and following rule #1 of investigative reporting: Follow the money. When McKinsey Comes to Town is a a devastating portrait of a firm whose work has often made the world more unequal, more corrupt, and more dangerous.
-
5 out of 5 stars
-
Shows systemic problems in McKinsey's culture
- De GA en 10-15-22
De: Walt Bogdanich, y otros
-
Think Simple
- How Smart Leaders Defeat Complexity
- De: Ken Segall
- Narrado por: Ken Segall
- Duración: 7 h y 30 m
- Versión completa
-
General4 out of 5 stars 96
-
Narración:4.5 out of 5 stars 88
-
Historia4 out of 5 stars 84
Ken Segall's first book, Insanely Simple, was based on observations gained from 12 years working as Steve Jobs' advertising agency creative director, first with NeXT and then with Apple. He saw firsthand that Jobs looked at everything through the lens of simplicity. His obsession with simplicity was visible not just in Apple's products. You could see it in the way the company was organized and how it innovated, advertised, sold at retail, and provided customer service.
-
5 out of 5 stars
-
Absolutely incredible! Should be required reading…
- De Ray Junior en 08-17-17
De: Ken Segall
-
Inspired
- How to Create Tech Products Customers Love, Second Edition
- De: Marty Cagan
- Narrado por: Marty Cagan
- Duración: 7 h y 45 m
- Versión completa
-
General4.5 out of 5 stars 2,628
-
Narración:4.5 out of 5 stars 2,139
-
Historia4.5 out of 5 stars 2,113
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
-
4 out of 5 stars
-
Great book, terrible audio wanted to ask a refund
- De Srikanth Ramanujam en 11-15-18
De: Marty Cagan
-
The Challenger Sale
- Taking Control of the Customer Conversation
- De: Matthew Dixon, Brent Adamson
- Narrado por: Matthew Dixon, Brent Adamson
- Duración: 5 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 1,000
-
Narración:4.5 out of 5 stars 759
-
Historia4.5 out of 5 stars 750
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
-
3 out of 5 stars
-
Bellow average book
- De Elias Karráa en 08-11-19
De: Matthew Dixon, y otros
-
Predictable Revenue
- Turn Your Business Into A Sales Machine with the $100 Million Best Practices of Salesforce.com
- De: Aaron Ross, Marylou Tyler
- Narrado por: Mary Jane Wells
- Duración: 5 h y 7 m
- Versión completa
-
General4 out of 5 stars 797
-
Narración:4 out of 5 stars 654
-
Historia4 out of 5 stars 651
Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine.
-
1 out of 5 stars
-
Absolutely terrible narration. Not recommended.
- De Maximus en 02-22-14
De: Aaron Ross, y otros
-
The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- De: Brent Adamson, Matthew Dixon, Pat Spenner, y otros
- Narrado por: Steve Kramer
- Duración: 8 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 405
-
Narración:4.5 out of 5 stars 335
-
Historia4.5 out of 5 stars 332
The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization. Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.
-
5 out of 5 stars
-
Love it, invaluable business resource!
- De Marxk Madhavan en 06-25-17
De: Brent Adamson, y otros
-
Become a Product Marketing Manager & Earn $100,000+
- Insider Secrets for Acing Your Marketing Interview and Getting a Marketing Job at Fortune 500 and High-Tech Companies
- De: Dekker Fraser
- Narrado por: Scott F. Guinn
- Duración: 3 h y 52 m
- Versión completa
-
General4.5 out of 5 stars 12
-
Narración:4.5 out of 5 stars 12
-
Historia4.5 out of 5 stars 12
According to Glassdoor, the average salary for a product marketing manager is more than $113,000 (before signing, performance, and stock bonuses). But why shoot for an average salary when you can earn a significantly higher salary at high-profile tech companies, start-ups, and Fortune 500 businesses? Silicon Valley veteran product marketing manager Dekker Fraser offers proven and powerful real-world career advice in the lucrative and exciting product marketing career arena.
-
5 out of 5 stars
-
Appreciated!!
- De Katie Shah en 06-09-22
De: Dekker Fraser
-
Cracking the Amazon Interview
- A Step by Step Guide to Land the Job
- De: Misha Yurchenko
- Narrado por: David K. Martin
- Duración: 2 h y 5 m
- Versión completa
-
General4.5 out of 5 stars 136
-
Narración:5 out of 5 stars 117
-
Historia4.5 out of 5 stars 117
While we cannot predict every question that Amazon will ask in an interview, the process is fairly structured. This makes the interview process transparent and easy to prepare for because we know many of the themes they will cover and questions they will ask. Imagine if your teacher in university told you most of the questions that were going to be on the test beforehand - all you would have to do is practice. Consider this book your study guide.
-
4 out of 5 stars
-
Advice is a little off, but close enough
- De T. Totland en 01-14-20
De: Misha Yurchenko
-
Customer Success
- How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
- De: Nick Mehta, Dan Steinman, Lincoln Murphy
- Narrado por: Tim Andres Pabon
- Duración: 8 h y 25 m
- Versión completa
-
General4.5 out of 5 stars 367
-
Narración:4.5 out of 5 stars 314
-
Historia4.5 out of 5 stars 309
The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.
-
5 out of 5 stars
-
Business to Company???
- De S. Wheelhouse en 12-07-18
De: Nick Mehta, y otros
-
Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- De: Jill Konrath
- Narrado por: Jill Konrath
- Duración: 6 h y 15 m
- Versión completa
-
General4 out of 5 stars 216
-
Narración:4 out of 5 stars 171
-
Historia4 out of 5 stars 168
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
-
3 out of 5 stars
-
OK sales book with some good take aways
- De Glenn en 05-22-11
De: Jill Konrath
-
Loved
- How to Rethink Marketing for Tech Products
- De: Martina Lauchengco
- Narrado por: Martina Lauchengco
- Duración: 6 h y 56 m
- Versión completa
-
General4.5 out of 5 stars 57
-
Narración:4.5 out of 5 stars 47
-
Historia4.5 out of 5 stars 47
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
-
3 out of 5 stars
-
nothing special
- De KwikC en 04-03-23
Resumen del Editor
Do you believe that intelligence, not data, can shape better business decisions?
Do you want to explore how to gather, analyze, and share competitive intelligence?
Do you want to learn what it takes to build efficient competitive intelligence programs?
Then The Competitive Intelligence Playbook is for you!
In this book, you will find the main ingredients you need to take your competitive intelligence program to the next level.
You will learn how to build, manage, and optimize your program. You will learn how to move your program from the tactical to the strategic level of your organization. Most importantly, you will learn how to extract the most business value from the program.
Let the journey begin!
Más títulos del mismo
Related to this topic
-
Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- De: Jill Konrath
- Narrado por: Jill Konrath
- Duración: 6 h y 15 m
- Versión completa
-
General4 out of 5 stars 216
-
Narración:4 out of 5 stars 171
-
Historia4 out of 5 stars 168
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
-
3 out of 5 stars
-
OK sales book with some good take aways
- De Glenn en 05-22-11
De: Jill Konrath
-
Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- De: Brian Signorelli
- Narrado por: Kevin Stillwell
- Duración: 7 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 46
-
Narración:4.5 out of 5 stars 39
-
Historia4.5 out of 5 stars 39
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
-
1 out of 5 stars
-
Should be titled sales and sales management 101
- De James en 12-11-23
De: Brian Signorelli
-
The High-Potential Leader
- How to Grow Fast, Take on New Responsibilities, and Make an Impact
- De: Ram Charan, Geri Willigan
- Narrado por: Bob Reed
- Duración: 5 h y 48 m
- Versión completa
-
General4.5 out of 5 stars 65
-
Narración:4.5 out of 5 stars 55
-
Historia4.5 out of 5 stars 55
Companies need high potential leaders (Hi-Pos) more than ever before to help them adapt to today's tumultuous, digitally-driven business environment. If you meet the Hi-Po criteria, you're in high demand - and this book explains how to fast-track yourself.
-
4 out of 5 stars
-
Good book for people wanting to climb the corporate ladder and for executives to accelerate high - potential leaders
- De Niel en 06-23-19
De: Ram Charan, y otros
-
Designing for Growth
- A Design Thinking Tool Kit for Managers
- De: Jeanne Liedtka, Tim Ogilvie
- Narrado por: Nicol Zanzarella
- Duración: 6 h y 35 m
- Versión completa
-
General4 out of 5 stars 102
-
Narración:4 out of 5 stars 86
-
Historia4 out of 5 stars 85
Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
-
4 out of 5 stars
-
Audiobook requires regular book
- De GoingGoingGone... en 07-01-18
De: Jeanne Liedtka, y otros
-
The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- De: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrado por: Matthew Dixon, Nick Toman, Rick DeLisi
- Duración: 6 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 108
-
Narración:4.5 out of 5 stars 87
-
Historia4.5 out of 5 stars 86
In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
-
5 out of 5 stars
-
If you are a CXer, you have to read/listen to it
- De Shirley Campbell en 05-26-23
De: Matthew Dixon, y otros
-
Agile Selling
- Get Up to Speed Quickly in Today's Ever-Changing Sales World
- De: Jill Konrath
- Narrado por: Joyce Bean
- Duración: 5 h y 14 m
- Versión completa
-
General4 out of 5 stars 76
-
Narración:4 out of 5 stars 66
-
Historia4 out of 5 stars 66
Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
-
5 out of 5 stars
-
Practical and insightful
- De Locke en 08-27-15
De: Jill Konrath
-
Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- De: Jill Konrath
- Narrado por: Jill Konrath
- Duración: 6 h y 15 m
- Versión completa
-
General4 out of 5 stars 216
-
Narración:4 out of 5 stars 171
-
Historia4 out of 5 stars 168
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
-
3 out of 5 stars
-
OK sales book with some good take aways
- De Glenn en 05-22-11
De: Jill Konrath
-
Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- De: Brian Signorelli
- Narrado por: Kevin Stillwell
- Duración: 7 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 46
-
Narración:4.5 out of 5 stars 39
-
Historia4.5 out of 5 stars 39
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
-
1 out of 5 stars
-
Should be titled sales and sales management 101
- De James en 12-11-23
De: Brian Signorelli
-
The High-Potential Leader
- How to Grow Fast, Take on New Responsibilities, and Make an Impact
- De: Ram Charan, Geri Willigan
- Narrado por: Bob Reed
- Duración: 5 h y 48 m
- Versión completa
-
General4.5 out of 5 stars 65
-
Narración:4.5 out of 5 stars 55
-
Historia4.5 out of 5 stars 55
Companies need high potential leaders (Hi-Pos) more than ever before to help them adapt to today's tumultuous, digitally-driven business environment. If you meet the Hi-Po criteria, you're in high demand - and this book explains how to fast-track yourself.
-
4 out of 5 stars
-
Good book for people wanting to climb the corporate ladder and for executives to accelerate high - potential leaders
- De Niel en 06-23-19
De: Ram Charan, y otros
-
Designing for Growth
- A Design Thinking Tool Kit for Managers
- De: Jeanne Liedtka, Tim Ogilvie
- Narrado por: Nicol Zanzarella
- Duración: 6 h y 35 m
- Versión completa
-
General4 out of 5 stars 102
-
Narración:4 out of 5 stars 86
-
Historia4 out of 5 stars 85
Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
-
4 out of 5 stars
-
Audiobook requires regular book
- De GoingGoingGone... en 07-01-18
De: Jeanne Liedtka, y otros
-
The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- De: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrado por: Matthew Dixon, Nick Toman, Rick DeLisi
- Duración: 6 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 108
-
Narración:4.5 out of 5 stars 87
-
Historia4.5 out of 5 stars 86
In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
-
5 out of 5 stars
-
If you are a CXer, you have to read/listen to it
- De Shirley Campbell en 05-26-23
De: Matthew Dixon, y otros
-
Agile Selling
- Get Up to Speed Quickly in Today's Ever-Changing Sales World
- De: Jill Konrath
- Narrado por: Joyce Bean
- Duración: 5 h y 14 m
- Versión completa
-
General4 out of 5 stars 76
-
Narración:4 out of 5 stars 66
-
Historia4 out of 5 stars 66
Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
-
5 out of 5 stars
-
Practical and insightful
- De Locke en 08-27-15
De: Jill Konrath
-
Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 53 m
- Versión completa
-
General4 out of 5 stars 39
-
Narración:4.5 out of 5 stars 35
-
Historia4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
-
3 out of 5 stars
-
not quite for audible
- De Andrea en 05-08-16
De: John Jantsch
-
Solving Problems with Design Thinking
- Ten Stories of What Works
- De: Jeanne Liedtka, Andrew King, Kevin Bennett
- Narrado por: Dina Pearlman
- Duración: 7 h y 19 m
- Versión completa
-
General4 out of 5 stars 91
-
Narración:4 out of 5 stars 79
-
Historia4 out of 5 stars 80
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
-
5 out of 5 stars
-
Excellent book for design thinkers
- De Amazon Customer en 11-16-16
De: Jeanne Liedtka, y otros
-
The Commitment Engine
- Making Work Worth It
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 36
-
Narración:4.5 out of 5 stars 28
-
Historia4.5 out of 5 stars 28
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
De: John Jantsch
-
Scale
- Seven Proven Principles to Grow Your Business and Get Your Life Back
- De: Jeff Hoffman, David Finkel
- Narrado por: David Finkel
- Duración: 7 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 212
-
Narración:4.5 out of 5 stars 186
-
Historia4.5 out of 5 stars 184
Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
-
5 out of 5 stars
-
All stuff no fluff
- De Jonathan Bonanno en 05-25-21
De: Jeff Hoffman, y otros
-
Clarity First
- How Smart Leaders and Organizations Achieve Outstanding Performance
- De: Karen Martin
- Narrado por: Karen Martin
- Duración: 8 h y 25 m
- Versión completa
-
General4.5 out of 5 stars 67
-
Narración:4 out of 5 stars 55
-
Historia4 out of 5 stars 54
Through her global consulting projects, keynote speeches, and work with thousands of leaders, Karen has seen first-hand how a pervasive lack of clarity strangles business performance and erodes employee engagement. Ambiguity is the corporate default state, a condition so prevalent that “tolerance for ambiguity” has become a clichéd job requirement. It doesn’t have to be this way.
-
1 out of 5 stars
-
Not for me - dislike narrator's voice +
- De sharing1 en 10-11-19
De: Karen Martin
-
Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- De: Tony J. Hughes
- Narrado por: Simon Mattacks
- Duración: 8 h y 6 m
- Versión completa
-
General4.5 out of 5 stars 144
-
Narración:4.5 out of 5 stars 117
-
Historia4.5 out of 5 stars 116
How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
-
5 out of 5 stars
-
Excellent Book
- De Amazon Customer en 04-04-18
De: Tony J. Hughes
-
High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- De: Mark Hunter CSP
- Narrado por: Sean Pratt
- Duración: 6 h y 10 m
- Versión completa
-
General4.5 out of 5 stars 370
-
Narración:4.5 out of 5 stars 315
-
Historia4.5 out of 5 stars 311
As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
-
3 out of 5 stars
-
recycles a lot of common info
- De roland en 04-18-17
De: Mark Hunter CSP
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 993
-
Narración:4.5 out of 5 stars 867
-
Historia4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
2 out of 5 stars
-
Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
- Versión completa
-
General4.5 out of 5 stars 90
-
Narración:4.5 out of 5 stars 80
-
Historia4.5 out of 5 stars 78
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
5 out of 5 stars
-
A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros
-
The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- De: Joseph A. Michelli
- Narrado por: Joseph A. Michelli, Tom Parks
- Duración: 8 h y 32 m
- Versión completa
-
General4.5 out of 5 stars 58
-
Narración:4.5 out of 5 stars 48
-
Historia4.5 out of 5 stars 48
The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
-
2 out of 5 stars
-
Brand propaganda
- De MR A G ADELAAR en 05-22-15
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
-
General4 out of 5 stars 112
-
Narración:4.5 out of 5 stars 95
-
Historia4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
5 out of 5 stars
-
Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
-
Design a Better Business
- New Tools, Skills, and Mindset for Strategy and Innovation
- De: Patrick van der Pijl, Lisa Kay Solomon, Justin Lokitz
- Narrado por: Fleet Cooper
- Duración: 6 h y 29 m
- Versión completa
-
General4 out of 5 stars 34
-
Narración:4.5 out of 5 stars 29
-
Historia4.5 out of 5 stars 29
This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
-
3 out of 5 stars
-
Good for people who don't have an experience with Agile and Lean Startup
- De Jovan Vidic en 08-26-17
De: Patrick van der Pijl, y otros
Lo que los oyentes dicen sobre The Competitive Intelligence Playbook
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total5 out of 5 stars
-
Ejecución3 out of 5 stars
-
Historia4 out of 5 stars
- SeaCav
- 07-17-22
Bad Editing? Or skipping?
BEWARE!!!! I thought it was skipping at first then another reader mentioned the reader starting every other sentence over. I don't know what the problem is, but needs edited! and another download. I am reading this book now and I really like it. This appears to only be the case in one chapter so I powered through. The rest is fantastic and well worth it. I hope they get this fixed.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña