
The Aisles Have Eyes
How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
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Narrado por:
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Rob Grgach
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De:
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Joseph Turow
By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants - including Macy's, Target, and Walmart - is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations.
©2017 Joseph Turow (P)2017 TantorListeners also enjoyed...




















Reseñas de la Crítica
Is there anything you would change about this book?
I would change the narrator. Then I would shorten the first part of the book that talks about retail historyWhat did you like best about this story?
the very astounding revelations about what retailers do to lure customersWhat didn’t you like about Rob Grgach’s performance?
I did not like it at all. In fact it nearly ruined the book for me. Very poor performanceDid The Aisles Have Eyes inspire you to do anything?
After listening to the book I am looking into data analytics and data scienceVery interesting findings but laborious build up
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Updates needed
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US centric and ignoring some of the most active players Retail Net Prism Skylabs et al and only 2 or 3 international players not even mentioning power house International unicorns in the field from China or Europe.
Dissapointed for mine not worth the investment in this book.
Superficial and US centric
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