Smart Business

What Alibaba's Success Reveals About the Future of Strategy

De: Ming Zeng

Narrado por: Neil Shah

Leaders already know that the classic approach to strategy - analyze, plan, execute - is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win?

Ming Zeng, the former chief of staff and strategy adviser to Alibaba Group's founder, Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing, are redefining how value is created. Written especially for those outside the technology industry or the start-up arena, this book introduces a simple, overarching framework to guide strategy formulation and execution in this data-rich and highly interactive environment.

Revealing the revolutionary practices that he and his team have developed at Alibaba, Zeng shows how to: automate decisions through machine learning; create products informed by real-time data from customers; determine the right strategic positioning to maximize value from platforms and suppliers; repurpose your organization to further human insight and enable creativity; and lead your company's transformation into a smart business.

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