Episodios

  • #680 - AI Toolkit for Amazon Sellers
    Jul 5 2025

    Top AI & GPT expert shares tips on ChatGPT, AI agents, Rufus, and more. Plus, exclusive access to his private Amazon seller GPTs just for Serious Sellers Podcast listeners.

    ► Instagram: instagram.com/serioussellerspodcast

    ► Free Amazon Seller Chrome Extension: https://h10.me/extension

    ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

    ► Learn How To Sell on Amazon: https://h10.me/ft

    ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

    Andrew Bell, a standout figure in the realm of AI and custom GPTs, kicks off our very first installment of AIM, our Monthly AI workshop on all things artificial intelligence. In this episode, Andrew opens up about his journey from the Moody Bible Institute to becoming an e-commerce maestro on platforms like Amazon. Growing up in the quirky town of Santa Claus, Indiana, and now living in Kentucky, Andrew captivates with his unique perspective, connecting the dots between local sports rivalries and the debates surrounding artificial intelligence. His pioneering work with Touch of Class and his learnings from the Freedom Ticket course by Helium 10 laid the groundwork for his success, making him a voice worth listening to in the fast-paced world of e-commerce.

    As we engage with Andrew, we discover the fascinating world of AI-driven tools designed for Amazon listing optimization and product research. With over 350 custom GPTs under his belt, Andrew discusses the art of prompting and how robust strategies can mitigate errors. The conversation takes a turn into the challenges faced when AI relies on outdated data, such as the myths surrounding the Amazon A10 algorithm. By blending AI with reliable resources like Helium 10’s data, the episode reveals how sellers can enhance the accuracy and trust of their listings, amidst a landscape of evolving AI capabilities.

    Rounding out the episode, Andrew shares strategic insights for maximizing AI in product research and listing optimization. From the intricacies of using Amazon's generative AI-powered shopping assistant Rufus to the innovative application of AI reasoning models, Andrew highlights ways to maintain accurate and engaging Amazon listings. We explore the benefits of visual label tagging and new features for price alerts, all aimed at boosting conversion rates during key sales events. Don't miss Andrew's reflections on the continued evolution of AI technology and its growing impact on both personal and professional realms.

    For those eager to try out Andrew Bell’s custom GPTs firsthand, listeners of the Serious Sellers Podcast get exclusive access. While many of his 350+ custom GPTs are still gated for private workshops and Helium 10 events, Andrew makes a few powerful ones available for our audience. Go to https://h10.me/andrewbellgpt to access a curated selection, including GPTs for product research, demand validation, e-commerce script agents, and even one cleverly titled NoMDashes, designed to remove those pesky AI giveaway dashes from your copy. These GPTs aren’t available to the general public yet, so this is your chance to explore cutting-edge AI tools before they’re widely released. Just one more perk of tuning in.

    In episode 680 of the Serious Sellers Podcast, Bradley and Andrew discuss:

    • 01:00 - Andrew Bell's Backstory
    • 04:55 - Success in Amazon Seller Optimization
    • 09:03 - Pricing Strategies Across Different Niches
    • 11:57 - Leveraging AI for Amazon Listing Optimization
    • 14:35 - Trust in AI and Misconceptions
    • 17:29 - Keyword Generation in ChatGPT
    • 20:41 - Maximizing AI for Product Research
    • 22:36 - The Future of Data Augmentation
    • 26:29 - Leveraging AI for Comprehensive Product Research
    • 34:07 - E-commerce Sellers Optimizing for AI in 2025
    • 34:19 - Amazon Listing Optimization Strategies
    • 37:51 - Visual and Textual Content for Conversions
    • 40:39 - Click Training Data and Customer Questions
    • 46:04 - Advancements in Reasoning Models and AI
    • 47:00 - Amazon Rufus and AI Reasoning Models
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    49 m
  • Weekly Buzz 7/3/25: Big Amazon Vine Change? | Project X Casting Call
    Jul 3 2025

    Amazon may have just changed the game by letting you collect Vine reviews before your product launches. Project X is back with the $10,000 casting call, and KDP sellers are finally getting in-browser sales data inside the Chrome extension.

    ► Instagram: instagram.com/serioussellerspodcast

    ► Free Amazon Seller Chrome Extension: https://h10.me/extension

    ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

    ► Learn How To Sell on Amazon: https://h10.me/ft

    ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

    We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Get Amazon Vine reviews before your product launch https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUkVFTDNBUEtNVEdTUFlZ Project X Casting Call - h10.me/px2

    New Product Announcement: Introducing Amazon Ads Enhanced Video Generator https://www.linkedin.com/posts/jeffreycohen_amazon-ads-launches-enhanced-ai-powered-video-activity-7345838124293345280-AjIG/ Tariff Pressure Hits Temu and Shein in U.S. as European Growth Accelerates https://www.modaes.com/global/companies/temu-and-shein-users-plummet-in-the-us-over-tariffs-rise-in-europe US user base of Chinese E-commerce platforms Temu & Shein plummets amid US-China trade conflict https://www.koreapost.com/news/articleView.html Alternative options when West Coast ports are congested https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ1ZMS0JMVjNDR1JUWjRO Maximum box length for FBA orders to increase https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRExXTTMyVVhTVEdFNUM2 TikTok Shop opens for business in Japan as US fate hangs in balance https://www.scmp.com/tech/big-tech/article/3316505/tiktok-shop-opens-business-japan-us-fate-hangs-balance Trump says he has 'a group of very wealthy people' to buy TikTok https://www.bbc.com/news/articles/c20nqdl5ydjo From insightful updates to valuable KDP tools, this episode is packed with everything you need to navigate the evolving e-commerce landscape.

    (Time Stamps) -

    In this episode of the Weekly Buzz by Helium 10, Shivali covers:

    • 00:50 - Prelaunch Vine Reviews?
    • 02:16 - Project X Casting Call
    • 03:47 - Ads AI Video Generator
    • 05:16 - Helium 10 New Feature Alert
    • 08:33 - Temu & Shein Tariff Fallout
    • 10:17 - Port Congestion Warning
    • 11:18 - FBA Box Dimension Change
    • 13:28 - TikTok Shop Japan
    • 14:37 - TikTok US Buyer Found?
    • 16:41 - Training Tip of The Week
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    19 m
  • #678 - New Alibaba Sourcing Strategies for 2025
    Jun 29 2025

    In this episode, we talk with Alibaba’s US GM about powerful new AI tools, fast domestic sourcing, and how you can become a US-based supplier on Alibaba to reach global buyers.

    ► Instagram: instagram.com/serioussellerspodcast

    ► Free Amazon Seller Chrome Extension: https://h10.me/extension

    ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

    ► Learn How To Sell on Amazon: https://h10.me/ft

    ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

    Join us as we sit down with Justin Liu, the General Manager for Alibaba.com in North America, to uncover some exciting new AI features on the Alibaba platform. Justin shares his journey from growing up in China and studying at Georgetown University to his experiences at Amazon, where he gained valuable insights into the needs of sellers. Now at Alibaba, he focuses on helping North American suppliers set up storefronts and list products to access a global network of retailers and distributors. This conversation highlights how Alibaba is not just a sourcing hub but a gateway for North American manufacturers to reach international markets, addressing common misconceptions about its services.

    In another segment, we explore the challenges of managing tariffs and supply chain risks for sellers expanding their businesses on platforms like TikTok Shop. With Alibaba's vast network of suppliers from various regions, sellers can confidently navigate international trade. We emphasize the importance of risk management tools, such as Alibaba's trade assurance program, which safeguards transactions. Additionally, we introduce Accio, the world's first AI-supported sourcing platform that transforms product discovery through a conversational interface similar to ChatGPT. By integrating with B2B platforms like Alibaba, Accio is setting itself apart as an adaptive resource for sellers worldwide. Listen in as we unpack these strategies and tools that empower sellers to grow their E-commerce businesses.

    In episode 678 of the Serious Sellers Podcast, Bradley and Justin discuss:

    • 00:00 - Alibaba's AI Features and Supplier Opportunities
    • 03:39 - Alibaba's Expansion in North America
    • 06:36 - Changing Landscape of E-Commerce Market
    • 13:08 - Account Managers and TikTok Shop Services
    • 13:59 - Managing Tariffs and Supply Chain Risks
    • 18:48 - Managing Risks in Global E-Commerce Sourcing
    • 23:24 - AI-Supported Sourcing Platform for Sellers
    • 23:46 - AI-Based Sourcing Tool
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    36 m
  • Weekly Buzz 6/28/25: Walmart & Target Summer Deals vs. Prime Day | New Amazon AI Tool | MCF Fees Waived
    Jun 28 2025

    Walmart and Target announced competing Prime Day sales. There's a new AI tool to optimize your listings in Seller Central, and Amazon is waiving some MCF fees for Walmart orders. These and more buzzing news this week!

    ► Instagram: instagram.com/serioussellerspodcast

    ► Free Amazon Seller Chrome Extension: https://h10.me/extension

    ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

    ► Learn How To Sell on Amazon: https://h10.me/ft

    ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

    We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Walmart, Target announce competing Prime Day sales https://www.retaildive.com/news/walmart-target-competing-amazon-prime-day-summer-sales-events/751328/ Amazon temporarily waives seller fee tied to Walmart orders https://www.supplychaindive.com/news/amazon-mcf-walmart-surcharge-waived/751236/ Amazon Seller Central: Update product listings with new Fix Recommendations tool https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNU5XTFdHUVNUUzNNN0Ja Amazon Seller Central: Ensure compliance documentation comes from compliant labs https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWE5LQVZaRjk3SkQ1NE41 Amazon Seller Central: Add or change price discounts in bulk with new template https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRldHV0JMUk5HWUJNS1VT Amazon Seller Central: Quality guidelines for promotions https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUVNMM1MzNzMyMzQ2SDVM Walmart testing ‘dark stores’ to fill online orders, according to report https://chainstoreage.com/walmart-testing-dark-stores-fill-online-orders-according-report

    Wrap up the week with us as we share insights and highlights buzzing through the e-commerce world, preparing you for the upcoming trends and discussions.

    In this episode of the Weekly Buzz by Helium 10, Bradley covers:

    • 00:54 - Big Box vs Amazon
    • 02:22 - Training Tip: Index Checker
    • 05:53 - Waived MCF Fees
    • 07:22 - New AI Listing Tool
    • 08:16 - New Compliance Req
    • 09:22 - Helium 10 New Feature Alerts
    • 16:25 - New Buk Template
    • 17:19 - Promotions Guidelines
    • 19:16 - Walmart Dark Stores
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    21 m
  • #677 - TikTok Shop Advertising Guide
    Jun 27 2025

    In this episode, let’s learn how to advertise on TikTok Shop, choose the right creator commission, and convert your Amazon listings to TikTok Shop in seconds.

    ► Instagram: instagram.com/serioussellerspodcast

    ► Free Amazon Seller Chrome Extension: https://h10.me/extension

    ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

    ► Learn How To Sell on Amazon: https://h10.me/ft

    ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

    What if TikTok Shop could be the next big thing for your e-commerce business? Paul Harvey of Rankster, a seasoned expert in both Amazon and TikTok Shop, joins us to unravel the hidden potential of TikTok Shop's dynamic platform for sellers looking to break new ground. Discover how Paul's transition from teaching to mastering e-commerce reveals insights into leveraging TikTok Shop's distinct marketplace, offering fresh opportunities for brands to thrive. We touch on the power of Helium 10's tools that simplify integrating your Amazon inventory with TikTok, streamlining your sales strategy across platforms.

    For those eager to maximize their sales, understanding TikTok's unique environment is key. Not all products will shine here. While quirky and first-to-market items may capture the spotlight, more mundane offerings might fall short. We share intriguing success stories, like the unexpected popularity of premium sunflower seeds, underscoring the need for tailored strategies that resonate with TikTok's unique audience. Learn from common pitfalls as we discuss why some Amazon sellers struggle to replicate their success on TikTok without adapting their approach.

    Finally, we tackle the art of optimizing ad campaigns on TikTok, highlighting the game-changing GMV Max ads that promise impressive returns. Paul shares the significance of forging strong affiliate partnerships, and how features like Helium 10's Influencer Finder tool can amplify your reach with the right creators. Whether you're a veteran Amazon seller or a newcomer, these insights equip you to harness TikTok Shop's potential, ensuring your business not only survives but thrives in this vibrant new landscape.

    In episode 677 of the Serious Sellers Podcast, Bradley and Paul discuss:

    • 00:01 - Mastering TikTok Shop for Amazon Sellers
    • 01:40 - TikTok Shop Experience
    • 06:14 - Aggregator Era Software Limitations
    • 09:13 - Maximizing Sales on TikTok Shop
    • 13:39 - Maximizing Sales Across Different Platforms
    • 22:30 - Maximizing ROI With TikTok Ads
    • 26:27 - GMV Max Delivery and ROI Optimization
    • 31:51 - Fulfilling Orders Using FBA and TikTok
    • 32:04 - Optimizing TikTok Sales and Fulfillment
    • 37:40 - Maximizing ROI With GMV Max Ads
    • 39:44 - TikTok Influencer Finder Tool for Sellers
    • 41:28 - Creating AI-Powered Influencer Campaigns
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    46 m
  • #676 - Prime Day 2025 PPC Bootcamp
    Jun 21 2025

    On this TACoS Tuesday episode, Destaney Wishon shares expert Prime Day tips to help you target smarter, bid stronger, and maximize your ad spend during Amazon’s biggest sales event.

    ► Instagram: instagram.com/serioussellerspodcast

    ► Free Amazon Seller Chrome Extension: https://h10.me/extension

    ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

    ► Learn How To Sell on Amazon: https://h10.me/ft

    ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

    What if your Amazon Prime Day PPC strategy could skyrocket your sales like never before? Join us for an enlightening TACoS Tuesday session with Destaney Wishon, CEO of btr media, as she unveils the secrets to making the most of this bustling shopping event. As Prime Day continues to gain traction akin to a national holiday, Destaney shares unique insights into consumer behavior, comparing it with other major shopping events such as Black Friday. Tune in to understand how deal-seeking tendencies and burgeoning search intentions can be your golden ticket to optimizing ad performance and capturing a broad audience.

    Together, we dissect the art and science of Amazon PPC campaigns. Destaney takes us through the intricacies of advanced keyword targeting, emphasizing the power of long-tail keywords that drive higher conversion rates due to their specific search intent. Discover how diversifying your approach with various match types can set you apart from the competition, enhancing both impressions and bid management. Avoid common pitfalls by learning the importance of not over-relying on core terms, and instead, optimize your campaigns through comprehensive keyword research. It's time to rethink your strategy and master the tools at your disposal to enhance your brand's visibility. For those looking to maximize advertising efficiency during high-traffic times like Prime Day, this episode serves as your roadmap. Destaney explains the benefits of both automatic and manual targeting, offering tips for effective campaign management using tools like Helium 10 Ads. From search term report analysis to strategic budget management, you'll gain actionable insights to refine your approach. Whether you're a seasoned seller or just starting out, this conversation is packed with expert advice to ensure your Amazon advertising strategy is primed for success.

    In episode 676 of the Serious Sellers Podcast, Shivali and Destaney discuss:

    • 00:00 - Maximizing Amazon Ads for Prime Day
    • 03:34 - Prime Day's Impact on Amazon Customers
    • 06:22 - Advanced Amazon PPC Keyword Targeting
    • 09:18 - Customer Intent and Long Tail Keywords
    • 12:08 - Maximizing Amazon Advertising Efficiency and Performance
    • 19:11 - Amazon Search Query Performance Data
    • 20:10 - Optimizing Amazon Advertising for Prime
    • 22:49 - Optimizing Advertising for Prime Day
    • 27:36 - Amazon PPC Strategy for Prime Day
    • 27:58 - Advanced Prime Day Campaign Strategy
    • 30:18 - Advanced Audience Targeting and Rule-Based Bidding
    • 32:06 - Amazon Prime Day Advertising Strategies
    • 35:25 - Customizing Budgets for Prime Wee
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    39 m
  • Weekly Buzz 6/19/25: Amazon Prime Day 2025 Dates and Temu Shipping From China Again?
    Jun 19 2025
    Amazon Prime Day 2025 dates are here! TikTok Shop's deal day. Temu is back shipping directly from China? And free AI workshop tickets at Helium 10 HQ. All on today’s Weekly Buzz. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Prime Day is back July 8-11, with double the days and millions of deals https://www.aboutamazon.com/news/retail/amazon-prime-day-2025-date Chinese-backed Temu resumes direct sales to US after Washington-Beijing trade truce https://www.scmp.com/tech/tech-war/article/3314334/chinese-backed-temu-resumes-direct-sales-us-after-washington-beijing-trade-truce TikTok Shop is where shoppers come to discover https://newsroom.tiktok.com/en-us/tiktok-shop-is-where-shoppers-come-to-discover Helium 10 just upgraded its Influencer Finder tool, making it easier than ever to discover Amazon and TikTok creators who’ve already made videos for products like yours. With new Chrome extension features and detailed influencer insights like email, video stats, and social links, you can now connect with relevant creators in minutes instead of hours. TikTok Rolls Out New Badges To Highlight Seller Performance https://www.socialmediatoday.com/news/tiktok-adds-more-seller-badges-highlight-customer-service-performance/750637/ Helium 10’s Cerebro gives you unmatched visibility by showing keyword rankings across all seven Amazon search result pages—not just the top two or three like other tools. It also reveals where products appear in Amazon’s ad placements, helping you uncover competitor gaps, monitor fluctuations, and make smarter PPC decisions. Resellers can now generate reviews with Amazon Vine https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNjZKNlRDRzUyVVFDOVo4 Roku And Amazon’s New Deal Will Target 80% Of US CTV-Watching Households https://www.adexchanger.com/tv/roku-and-amazons-new-deal-will-target-80-of-us-ctv-watching-households/ TikTok Shop to launch e-commerce service in Japan as soon as this month https://www.japantimes.co.jp/business/2025/06/17/companies/tiktok-shop-japan/ Amazon may be extending its Black Friday/Cyber Monday deals to a surprising 12-day window, from November 20th to December 1st, based on what's showing in Seller Central. Sellers should check their dashboards now to see if they qualify and can start scheduling deals for this extended event. Helium 10 is hosting a live, in-person Elite AI Workshop on June 26th at its Irvine, CA headquarters, featuring top experts like Ritu Java and Andrew Bell— Go to h10.me/q2workshop free tickets are available with code ELITE100. For virtual attendees, join the free TikTok Shop success webinar with Paul Harvey on June 25th at h10.me/ttwebinar, and don’t miss the AI Arsenal beginner workshop with Andrew Bell and Bradley Sutton on June 23rd at h10.me/aiwebinar. This episode is packed with actionable insights to keep you ahead in the fast-evolving world of e-commerce. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:50 - Prime Day 2025 Dates03:11 - Temu Shipping From China Again?06:19 - TikTok Shop Up 120%09:58 - Influencer Finder16:26 - New TikTok Badges17:59 - Training Tip of the Week21:59 - Vine For Resellers22:57 - Roku X Amazon25:17 - TikTok Japan25:37 - Amazon Black Friday Week?27:14 - Webinars/Workshops
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    30 m