Selling only in the US or Europe? Discover key insights on global e-commerce expansion, including VAT rules, packaging requirements, and strategies for success.

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Are you ready to unlock the secrets of international e-commerce success? With Natalia from Avask as our expert guide, you'll gain invaluable insights into the essential considerations for global expansion. Natalia's multicultural upbringing and rich professional background offer a unique lens on the complexities of international market entry. From understanding VAT regulations to the nuances of packaging requirements, our conversation uncovers the pivotal elements that can make or break your cross-border ventures.

Our deep dive into global e-commerce tax considerations will give you the knowledge to navigate the European market and beyond. Discover why obtaining a VAT number is crucial and how Amazon's role as a marketplace facilitator can alleviate some tax responsibilities for non-EU sellers. We also shed light on the hurdles European sellers encounter when entering the US market, stressing the significance of mastering regional tax regulations to ensure your business thrives internationally.

Finally, we explore promising avenues for expansion beyond the familiar territories of the US and EU. Markets like Australia present unique opportunities with less saturation and favorable tax thresholds. As Natalia reminds us, global expansion isn't just a growth opportunity; it's a smart hedge against market fluctuations. With the right preparation and expert support, expanding your Amazon business across borders doesn't have to be overwhelming. From understanding VAT rules to knowing where (and where not) to store your inventory, success lies in the details. Don’t wait for Q4 panic or Prime Day regret to start the process. Lay the groundwork now, so you're ready when the moment comes.

And if you’re ready for step-by-step guidance, don’t miss the Expansion Ticket course inside Freedom Ticket! Available to all Helium 10 users. It’s your fast track to global readiness, whether you're scaling from the U.S. to Europe, or vice versa.

In episode 682 of the Serious Sellers Podcast, Bradley and Natalia discuss:

• 00:00 - Global Expansion Strategies for E-Commerce
• 04:29 - Natalia's Backstory
• 11:16 - VAT Requirements for Amazon Sellers
• 13:47 - Global E-Commerce Tax Considerations
• 15:59 - Understanding State Taxes and VAT
• 19:56 - European Sellers Expanding to US Market
• 21:32 - International E-Commerce Expansion Considerations
• 27:03 - Global Expansion Opportunities in E-Commerce
• 30:45 - Optimizing E-Commerce Shipping for Profit
• 33:35 - International E-Commerce Strategies

Prime Day results, more details on Amazon’s Vine review system, and major updates on the TikTok app’s future. All covered in this week’s episode of the Weekly Buzz.

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We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon Prime Day Kicks Off With $7.9B In U.S. Online Sales On First Day https://stocktwits.com/news-articles/markets/equity/amazon-prime-day-kicks-off-with-7-9b-in-us-online-sales-on-first-day/chFUCoOR500 Amazon Vine frequently asked questions https://sellercentral.amazon.com/help/hub/reference/GX3CEV63Y4ZZAP37 Helium 10 Launches Bulk Keyword Uploader for Seamless Migration from Other Tools Users can now upload hundreds of keywords across multiple products instantly. Plus, retain historical rank data and benefit from Helium 10’s superior, full-page tracking. A new TikTok app may be coming. Here’s what we know so far https://edition.cnn.com/2025/07/09/tech/tiktok-new-app-us-sale Instantly See Amazon’s Top 3 Clicked Products with Helium 10's Chrome Extension Carrie reveals how sellers with Amazon Brand Registry can view real-time click and conversion data straight from Amazon while casually browsing, with no deep dive required. Amazon Supercharges Influencer Earnings for Prime Day https://influencermarketinghub.com/amazon-supercharges-influencer-earnings-for-prime-day/ Helium 10 Ads Launches “Super Wizard” for Custom Campaign Creation Sellers can now build multiple ad campaigns at once with personalized naming structures, making campaign management faster, easier, and fully customizable. Join Helium 10’s New TikTok Shop Facebook Community for Sellers In this growing Helium 10-hosted Facebook group, you can connect with fellow TikTok Shop sellers, ask questions, share tips, and compete for future prizes. http://h10.me/tiktokgroup Helium 10’s Monthly AI Workshop Returns Next Friday with Ritu Java Join top AI expert Ritu Java for July’s AIM workshop, where she’ll share advanced strategies to use AI for keyword and product research in your e-commerce business. Sign up here: https://h10.me/aimjuly Helium 10 Elite Gets AI-Powered Search Query Performance Analyzer The new AI analysis toggle delivers instant charts and insights, such as top-converting keywords and high-value, low-visibility opportunities, streamlining data review for sellers. Last Call: Apply Now for Project X Season 2 - Casting Contestants and E-Commerce Mentors Helium 10 is filming a high-production case study series to help new and scaling sellers on Amazon, TikTok Shop, and beyond, with $10K in product funding and expert mentorship. https://h10.me/px2 That’s it for this week’s Weekly Buzz. Stay tuned, stay informed, and as always, keep crushing it in your e-commerce journey!

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 01:03 - Prime Day Results?
• 02:56 - Big Vine Update Details
• 10:13 - Bulk Keyword Migration
• 13:05 - No More TikTok App?
• 15:45 - Search Results Strategy
• 18:13 - Amazon Influencer Increase
• 19:22 - Custom Campaign Creation
• 21:08 - TikTok Shop Community
• 21:56 - AI Workshop
• 22:54 - SQP AI
• 26:12 - Project X

Prime Day secrets, AMC insights, keyword hacks & listing tips. A popular guest returns with advanced Amazon strategies to boost clicks, conversions, and improve post-Prime Day momentum.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us for an engaging conversation with our returning guest, Benjamin Webber, as we explore a spectrum of e-commerce strategies with a spotlight on Amazon Prime Day tactics. Known for his innovative and entertaining approach to Amazon listings, Ben shares insights from his journey of transitioning from managing his own Amazon businesses to becoming a strategic advisor at ClearAds Agency. We discuss his role in expanding their services beyond advertising to provide full-service Amazon solutions. Alongside his current ventures, including partnering with a friend to scale a business and launching a product with Matt Altman, we speculate on how the timing of Prime Day near the 4th of July and its extended duration could impact traffic and sales.

Listen in as we uncover effective strategies for optimizing Amazon Prime Day sales. We outline tactics such as leveraging frequently bought together deals, utilizing Prime exclusive discounts, and targeting deals of the day. Ben offers a unique perspective on capturing conversions from cautious shoppers by running deals on the fourth day of Prime. Post-Prime Day, we emphasize the importance of using DSP for retargeting and employing coupons to convert pending sales and engage customers beyond the Prime Day excitement.

We also discuss enhancing Amazon listings for conversions and sales optimization through diversification. With tools like Amazon Marketing Cloud, we examine how businesses can gain a competitive edge by refining audience targeting and adapting to new algorithms. We touch on the potential of international market expansion, particularly in high-barrier markets like Germany, and the importance of strategic pricing. Ben shares valuable insights into analyzing sales data for optimal bidding and recognizing different customer behaviors throughout the day. Lastly, we highlight the benefits of exploring other sales platforms like Walmart and TikTok, while focusing on core competencies to sustain growth.

In episode 681 of the Serious Sellers Podcast, Bradley and Benjamin discuss:

• 00:01 - Amazon Prime Day Strategies and More
• 00:54 - Discussing E-Commerce Strategies
• 04:22 - Impact of Extended Prime Day
• 10:53 - Optimizing Amazon Prime Day Sales
• 13:13 - Post-Prime Day Sales Strategy
• 16:07 - Enhancing Amazon Listings for Conversions
• 19:42 - Enhancing Product Listings With Emotional Connection
• 24:01 - Optimizing Images for Amazon Conversion
• 28:35 - Amazon Sales Optimization and Diversification
• 29:00 - Optimizing Dayparting Ad Bids for Peak Times
• 34:04 - Expanding Market Reach With Pricing Strategies
• 39:21 - Product Management Strategies for Conversion Rates