Discover how to leverage AI recommendations for your Amazon product using GEO-targeted tactics, including PRs, Reddit mentions, website files, and listing/image optimization. Plus, PPC-only launch wins.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

AI is quickly becoming the new “front page” for product discovery on Google, in ChatGPT/Gemini-style engines, and even inside Amazon with Rufus. In this episode, Bradley sits down with Leo Sgovio, a longtime seller who’s sold tens of millions online, to break down what it actually takes to get your product recommended by AI (not just ranked on Amazon).

Leo shares a practical GEO (Generative Engine Optimization) approach: build your brand around a domain you can own, publish AI-readable assets (like spec PDFs, schema, and other crawlable files), and then earn mentions where AI systems pull real-world signals, especially Reddit, press releases, and other trusted sources. The big takeaway: in many categories, showing up in AI answers can prompt shoppers to search for your brand directly on Amazon, creating demand that doesn’t require paid ads.

We also dive into what sellers should do within Amazon to stay ahead of the AI curve. Such as using competitor questions to guide listing copy, treating Rufus as new “search real estate,” and optimizing A+ and image assets (including metadata and keyword placement). Additionally, Leo discusses launching products in competitive niches using PPC-only (no giveaways) and why Amazon fundamentals remain important despite the impact of AI on the discovery process.

In episode 730 of the Serious Sellers Podcast, Bradley and Leo discuss:

• 00:00 - Leo Sgovio’s Seller Story: Tens Of Millions Sold Online
• 01:22 - From Italy To Engineering And Early Hustles
• 03:12 - First Online Sales: China Sourcing Before Alibaba
• 04:34 - First Amazon Brand (2015): Skincare In Canada
• 05:50 - SEO Throwback: The “Write To Santa” Website
• 08:09 - The $7M Year And The Brand Crash To Zero
• 10:41 - Pivot To Games + Winning In Competitive Niches
• 12:22 - GEO Strategy: Website Files That AI Can Crawl
• 13:48 - Mentions That Matter: Reddit, Wikipedia, PRs
• 16:13 - Tools Leo Uses: Black Box, Cerebro, QPD Alerts
• 20:24 - PPC-Only Launch: 3,000 Units With No Giveaways
• 24:48 - Optimizing For Rufus + Next-Gen Amazon AI
• 29:06 - Image SEO: A+ Keywords, Metadata, And Ranking

Meet this Amazon seller still selling his first product. He shares how Freedom Ticket and Helium 10 tools sparked instant success, which then scaled in two years through B2B sales, AMC, and lean operations.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Andrew Engle transitioned from mechanical/manufacturing engineering to becoming an Amazon seller after identifying where the real money was: selling products on Amazon, not services. In 2019, he launched his first product, found using Helium 10 (Black Box) and guided by Freedom Ticket, and it took off quickly. Within about two years, the “side hustle” out-earned his job, and he went all-in. Today, he and his wife run a lean operation doing roughly $3.2M/year, with about 90% coming from Amazon North America (including remote fulfillment into Canada), plus a growing Shopify slice. A significant driver of their next-level growth has been leveraging Amazon Business, which has expanded B2B sales to around 30% through business pricing rules, dedicated business campaigns, and, in particular, separating out Sponsored Brands for business use to maintain a strong TACoS and ROAS. Andrew also shares the behind-the-scenes realities: how taking on debt during a hot streak got stressful when a major competitor arrived, and how they’ve worked back out of it. He breaks down what they’ve changed to protect profitability amid tariffs and fee pressure (including shipping strategy and AWD), as well as how Amazon Marketing Cloud audiences are helping them run smarter top-of-funnel Sponsored Display and reach campaigns without wasting spend.

In episode 729 of the Serious Sellers Podcast, Bradley and Andrew discuss:

• 00:00 – Seller Story: Freedom Ticket To $3M on Amazon
• 03:06 – Andrew’s Backstory
• 03:56 – $3.2M Revenue And 15% Net Profit
• 05:23 – Platform Breakdown: Amazon, Shopify, Canada
• 06:18 – First Product Found With Helium 10 Black Box
• 07:40 – Amazon Business Scaled To 30% B2B
• 10:02 – Business Pricing And Ad Structure
• 13:05 – Sponsored Brands (Business) Breakthrough
• 18:16 – AMC Audiences And Sponsored Display Reach
• 22:24 – Debt Mistake And Profitability Lessons

An 8-figure Amazon seller shares the boring blueprint to reach 9 figures. Amazon Business (B2B), Remote Fulfillment, and AWD, plus hybrid warehouse systems, pricing, and PPC that just work!

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

In this episode, Bradley sits down with Brian Jines, an eight-figure Amazon seller on a clear path to nine figures. Brian breaks down the “boring” reality behind big growth: consistent execution, understanding your numbers, and building systems that scale without relying on hacks. His story starts as a side hustle, but quickly becomes a real operation built on repeatable processes. A big focus is on underused Amazon levers most sellers don’t talk about enough: Amazon Business (B2B), Remote Fulfillment, and AWD. Brian explains how Amazon Business isn’t just for giant companies, and how simple moves, such as enabling business pricing (even small discounts) and offering case-pack options, can unlock larger orders, better margins, and fewer returns. He also shares how his team now uses PPC adjustments to lean further into B2B performance. Finally, Brian gets tactical on fulfillment and scaling operations. Why AWD requires patience, why timelines matter as much as cost, and how a hybrid model (AWD + your own warehouse) can reduce workload while keeping control. The takeaway is clear: the sellers who win in the long term aren’t chasing quick wins, they’re building unsexy systems that compound.

In episode 728 of the Serious Sellers Podcast, Bradley and Brian discuss:

• 00:00 – Introduction and Backstory
• 05:40 – Why switching to FBA mattered
• 06:30 – Parent-child Listings and Ranking
• 08:00 – Omnichannel Growth Beyond Amazon
• 10:10 – Canada Remote Fulfillment “bulk NARF”
• 14:40 – Amazon Business (B2B) Explained Simply
• 19:20 – Why B2B is 30% Sales
• 21:00 – Amazon PPC Tweaks to boost B2B
• 24:30 – When AWD is Worth It
• 27:40 – Hybrid Warehouse + AWD Workflow
• 30:20 – The Boring Blueprint That Wins