
Ride the Tornado
Continuously Improve Your Marketing Strategy in the Midst of Rapid Change
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast

Compra ahora por $6.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Tobin Lehman
-
De:
-
Tobin Lehman
Acerca de esta escucha
Digital change creates a whirlwind of ever-shifting markets and being directionless, even for a moment, will sabatoge a company's potential.
To surge through the storm as a money-making business, you need to move quickly - but with intention. Most marketing management leaders lack a framework for successful decision-making in a fast-paced digital marketing industry. Rigid long-term planning won't work when you must execute rapid results that build over time.
In Ride the Tornado, learn how to take advantage of change without caving into it. New North Agency founder Tobin Lehman offers a step-by-step guide to a proven system that adds razor-sharp focus into marketing strategy: the RTX© decision-making framework.
Reshape your perception of change and transform your marketing decision-making to achieve better results, more efficiently.
©2021 Tobin Lehman (P)2021 Tobin LehmanLos oyentes también disfrutaron...
-
Lean Guide
- How Successful Entrepreneurs Improve Productivity, Quality and Profits Applying 3 Lean Methods: Six Sigma, Startup, Enterprise to Get Competitive Advantages and Continuous Innovations.
- De: Jack Lead
- Narrado por: Kenneth Elliott
- Duración: 11 h y 13 m
- Versión completa
-
General
-
Narración:
-
Historia
Are you looking for a proven method that allows your company to achieve continuous improvement, maximize production, and excel in management and leadership? How is a winning startup born? How does it grow and innovate? If you want to start a startup, you need to identify a gap in the market and fill it effectively using time and resources, track and optimize data through market analysis to capture consumer demand, and above all, manage continuous innovation.
De: Jack Lead
-
Scrum
- What You Need to Know About This Agile Methodology for Project Management
- De: Robert McCarthy
- Narrado por: Sam Slydell
- Duración: 3 h y 47 m
- Versión completa
-
General
-
Narración:
-
Historia
Did you always want to be a great project manager, able to manage projects like a breeze, but you can’t figure out the best way to do it? This audiobook can change things for you.... You see, managing projects doesn't have to be difficult. Even if you have tried multiple project management methodologies, it is easier than you might imagine.
-
-
A great resource for my new job
- De Clifford M. Weidman en 04-12-20
De: Robert McCarthy
-
Traction
- Get a Grip on Your Business
- De: Gino Wickman
- Narrado por: Kevin Pierce
- Duración: 6 h y 56 m
- Versión completa
-
General
-
Narración:
-
Historia
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
-
-
this is for 50+ employee companies, not small ones
- De Ryan Taft en 03-06-18
De: Gino Wickman
-
The 4 Disciplines of Execution: Revised and Updated
- Achieving Your Wildly Important Goals
- De: Chris McChesney, Sean Covey, Jim Huling, y otros
- Narrado por: Sean Covey, Chris McChesney, Jim Huling, y otros
- Duración: 8 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
4DX® is not theory. It is a proven set of practices that represents a new way of thinking essential to thriving in today’s competitive climate, making this 2nd edition a book that no business leader can afford to miss. The 4 Disciplines of Execution (4DX) is a simple, repeatable, and proven formula for executing your most important strategic priorities in the midst of the whirlwind. By following the 4 Disciplines, leaders can produce breakthrough results, even when executing the strategy requires a significant change in behavior from their teams.
-
-
Simple implementable ideas but problems with the supporting resources
- De Towani Clarke en 08-03-21
De: Chris McChesney, y otros
-
The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- De: Brent Adamson, Matthew Dixon, Pat Spenner, y otros
- Narrado por: Steve Kramer
- Duración: 8 h y 40 m
- Versión completa
-
General
-
Narración:
-
Historia
The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization. Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.
-
-
Love it, invaluable business resource!
- De Marxk Madhavan en 06-25-17
De: Brent Adamson, y otros
-
Lean Startup: How to Work Smarter and Not Harder While Innovating Faster and Satisfying Customers
- De: James Edge
- Narrado por: Sam Slydell
- Duración: 3 h y 2 m
- Versión completa
-
General
-
Narración:
-
Historia
Lots of entrepreneurs are using the lean startup philosophy to streamline their business practices and make effective market launches without using up a lot of capital. You can be one of them. This audiobook is going to teach you everything you need to know about lean startups, its specific philosophy, and how it edges out traditional businesses. If you want an amazing startup from day one, this comprehensive guide will start at the drawing board and accompany you as you launch your business and develop quality products tailored to the market.
-
-
I recommend it for anyone seeking a startup strate
- De Linda Cherylh en 12-25-18
De: James Edge
-
Lean Guide
- How Successful Entrepreneurs Improve Productivity, Quality and Profits Applying 3 Lean Methods: Six Sigma, Startup, Enterprise to Get Competitive Advantages and Continuous Innovations.
- De: Jack Lead
- Narrado por: Kenneth Elliott
- Duración: 11 h y 13 m
- Versión completa
-
General
-
Narración:
-
Historia
Are you looking for a proven method that allows your company to achieve continuous improvement, maximize production, and excel in management and leadership? How is a winning startup born? How does it grow and innovate? If you want to start a startup, you need to identify a gap in the market and fill it effectively using time and resources, track and optimize data through market analysis to capture consumer demand, and above all, manage continuous innovation.
De: Jack Lead
-
Scrum
- What You Need to Know About This Agile Methodology for Project Management
- De: Robert McCarthy
- Narrado por: Sam Slydell
- Duración: 3 h y 47 m
- Versión completa
-
General
-
Narración:
-
Historia
Did you always want to be a great project manager, able to manage projects like a breeze, but you can’t figure out the best way to do it? This audiobook can change things for you.... You see, managing projects doesn't have to be difficult. Even if you have tried multiple project management methodologies, it is easier than you might imagine.
-
-
A great resource for my new job
- De Clifford M. Weidman en 04-12-20
De: Robert McCarthy
-
Traction
- Get a Grip on Your Business
- De: Gino Wickman
- Narrado por: Kevin Pierce
- Duración: 6 h y 56 m
- Versión completa
-
General
-
Narración:
-
Historia
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
-
-
this is for 50+ employee companies, not small ones
- De Ryan Taft en 03-06-18
De: Gino Wickman
-
The 4 Disciplines of Execution: Revised and Updated
- Achieving Your Wildly Important Goals
- De: Chris McChesney, Sean Covey, Jim Huling, y otros
- Narrado por: Sean Covey, Chris McChesney, Jim Huling, y otros
- Duración: 8 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
4DX® is not theory. It is a proven set of practices that represents a new way of thinking essential to thriving in today’s competitive climate, making this 2nd edition a book that no business leader can afford to miss. The 4 Disciplines of Execution (4DX) is a simple, repeatable, and proven formula for executing your most important strategic priorities in the midst of the whirlwind. By following the 4 Disciplines, leaders can produce breakthrough results, even when executing the strategy requires a significant change in behavior from their teams.
-
-
Simple implementable ideas but problems with the supporting resources
- De Towani Clarke en 08-03-21
De: Chris McChesney, y otros
-
The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- De: Brent Adamson, Matthew Dixon, Pat Spenner, y otros
- Narrado por: Steve Kramer
- Duración: 8 h y 40 m
- Versión completa
-
General
-
Narración:
-
Historia
The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization. Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.
-
-
Love it, invaluable business resource!
- De Marxk Madhavan en 06-25-17
De: Brent Adamson, y otros
-
Lean Startup: How to Work Smarter and Not Harder While Innovating Faster and Satisfying Customers
- De: James Edge
- Narrado por: Sam Slydell
- Duración: 3 h y 2 m
- Versión completa
-
General
-
Narración:
-
Historia
Lots of entrepreneurs are using the lean startup philosophy to streamline their business practices and make effective market launches without using up a lot of capital. You can be one of them. This audiobook is going to teach you everything you need to know about lean startups, its specific philosophy, and how it edges out traditional businesses. If you want an amazing startup from day one, this comprehensive guide will start at the drawing board and accompany you as you launch your business and develop quality products tailored to the market.
-
-
I recommend it for anyone seeking a startup strate
- De Linda Cherylh en 12-25-18
De: James Edge
-
Agile Project Management
- How to Master Scrum, Kanban and All Agile Tools to Optimize the Organization, Performance, Quality and Results. Includes Kaizen Guide to Grow Step by Step and Achieve Goals
- De: Jack Lead
- Narrado por: Kenneth Elliott
- Duración: 11 h y 31 m
- Versión completa
-
General
-
Narración:
-
Historia
Agile PM is a methodology to implement to get maximum business efficiency eliminating waste and reducing production costs. This is the most basic definition of agile. Scrum, in particular, is one of the most used agile frameworks. Initially, Scrum was born for software development projects, but it can now be applied also in innovative and more complex projects. Applying it, the work is completed and delivered in short cycles (called sprints) to keep the focus on development and continuous improvement of a product or service.
De: Jack Lead
-
Scrum Mastery
- Agile Leadership to Take Your Team’s Performance From Good to Great
- De: Jeff Cohn
- Narrado por: Curtis Wright
- Duración: 3 h
- Versión completa
-
General
-
Narración:
-
Historia
Are you already working in scrum but stuck in a rut? o you know the basics of scrum but don’t feel like you can adequately support your team? Scope creep, team members showing up late, challenging stakeholders...sound familiar? Scrum Mastery goes beyond the basics of Scrum. You will learn how to become a skilled scrum master who is more than just a meeting facilitator, and how to lead your team to greatness. This book is for people and organizations who are serious about scrum, agile, and looking for more in-depth advice.
-
-
Quick listen!
- De Amelia Atkins en 06-11-19
De: Jeff Cohn
-
Customer Success
- How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
- De: Nick Mehta, Dan Steinman, Lincoln Murphy
- Narrado por: Tim Andres Pabon
- Duración: 8 h y 25 m
- Versión completa
-
General
-
Narración:
-
Historia
The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.
-
-
Business to Company???
- De S. Wheelhouse en 12-07-18
De: Nick Mehta, y otros
-
An Elegant Puzzle: Systems of Engineering Management
- De: Will Larson
- Narrado por: Tiffany Morgan
- Duración: 6 h y 36 m
- Versión completa
-
General
-
Narración:
-
Historia
Getting to the good solutions of complex management challenges can make the difference between fulfillment and frustration for teams, and, ultimately, the success or failure of companies. Will Larson's An Elegant Puzzle orients around the particular challenges of engineering management - from sizing teams to technical debt to succession planning - and provides a path to the good solutions.
-
-
Terrible narrator
- De Violet en 06-05-19
De: Will Larson
-
Escaping the Build Trap
- How Effective Product Management Creates Real Value
- De: Melissa Perri
- Narrado por: Erin deWard
- Duración: 6 h y 44 m
- Versión completa
-
General
-
Narración:
-
Historia
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
-
-
Distractingly soft narration
- De Heather Henderson en 01-21-21
De: Melissa Perri
-
From 6 to 7 Figures
- The Proven Playbook to Get More Traction, Free Up 20 Hours per Week, and Scale Past $1M in Revenue!
- De: Austin Netzley
- Narrado por: Austin Netzley
- Duración: 4 h y 42 m
- Versión completa
-
General
-
Narración:
-
Historia
From 6 to 7 Figures isn’t just another book stuffed with semi-useful growth tactics. It’s the playbook for growing your business step-by-step and turning it into a consistent, cash-producing machine to help you live your dream life. This book is designed to sit on your desk and be your go-to resource when you need solutions to get more traction, time, and growth. That’s why you’ll also get free access to my seven-figure toolkit course with the book, with the tools and templates you need to help you implement what you learn.
-
-
CEO’s Field Manual
- De silas en 03-01-25
De: Austin Netzley
-
Agile Project Management: How to Make Your Customers Happier While Saving Money, Time, and Effort
- De: James Edge
- Narrado por: Sam Slydell
- Duración: 3 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
It's no secret that the Agile process is fast becoming the preferred way to manage projects, and in the year ahead, Agile is expected to become even more widely used. The goal with this audiobook is to change the way you and your company approach your customer's needs so you can deliver products to them faster and with more value, while also turning the process around internally to create a workplace for which people line up to work.
-
-
Written like a used car sales pitch
- De Jin en 10-30-18
De: James Edge
-
Rethinking Agile
- Why Agile Teams Have Nothing to Do With Business Agility
- De: Klaus Leopold
- Narrado por: Tia Rider
- Duración: 2 h y 39 m
- Versión completa
-
General
-
Narración:
-
Historia
An agile organization is not created by completely optimizing elements isolated from one another — in most cases, this involves teams. Often, though, agile odysseys start with this local (sub-)optimization, where at the same time their chosen agile method becomes the golden calf. Then the only attempt is to do the method justice rather than asking what creates more value for the customer. Typically, collaboration between the development areas of an organization and the business decision makers isn't taken into consideration.
-
-
Incomplete audiobook
- De F. Barrancos en 09-20-21
De: Klaus Leopold
-
Lean: An Essential Guide to Lean Startup, Lean Six Sigma, Lean Analytics, Lean Enterprise, Lean Manufacturing, Agile Project Management, Kanban and Scrum
- De: James Edge
- Narrado por: Sam Slydell
- Duración: 5 h y 11 m
- Versión completa
-
General
-
Narración:
-
Historia
If you want to avoid waste and create wealth in your business, then pay attention. Two comprehensive manuscripts in one audiobook: Lean: The Ultimate Guide to Lean Startup, Lean Six Sigma, Lean Analytics, Lean Enterprise, Lean Manufacturing, Scrum, Agile Project Management and Kanban and Lean Startup: How to Work Smarter and Not Harder While Innovating Faster and Satisfying Customers.
-
-
ONLY BUY IF YOU HEAD A HUGE COMPANY
- De Nigel en 07-08-21
De: James Edge
-
Product Roadmaps Relaunched
- How to Set Direction While Embracing Uncertainty
- De: C. Todd Lombardo, Bruce McCarthy, Evan Ryan, y otros
- Narrado por: Theodore O'Brien
- Duración: 6 h y 41 m
- Versión completa
-
General
-
Narración:
-
Historia
A good product road map is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product road map, and demonstrates how to use the road map to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.
-
-
Almost 0 example images (1 table PDF)
- De Steve Soos en 10-17-22
De: C. Todd Lombardo, y otros
-
Leading Quality
- How Great Leaders Deliver High-Quality Software and Accelerate Growth
- De: Ronald Cummings-John, Owais Peer
- Narrado por: Ronald Cummings-John
- Duración: 3 h y 19 m
- Versión completa
-
General
-
Narración:
-
Historia
What is the true meaning of quality? How can you influence positive attitudes towards quality within the workplace? Leading Quality teaches you how to influence and align your company’s definition of quality, so that you can deliver the best possible experience to your clients. You will learn the techniques successful leaders use to make their strategic decisions and you will be given the tools to ensure that your team is in alignment to achieving common goals.
-
-
Must Read
- De Meredith Frost en 03-08-24
De: Ronald Cummings-John, y otros
-
Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success
- De: Joshua Seiden
- Narrado por: Chris Abell
- Duración: 1 h y 21 m
- Versión completa
-
General
-
Narración:
-
Historia
In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.
-
-
Quick, informative, and easy to understand
- De tatianna en 01-11-20
De: Joshua Seiden