Pushing Cool
Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette
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Pushing Cool
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Narrado por:
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Terrence Kidd
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De:
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Keith Wailoo
Acerca de esta escucha
Police put Eric Garner in a fatal chokehold for selling cigarettes on a New York City street corner. George Floyd was killed by police outside a store in Minneapolis known as "the best place to buy menthols". Black smokers overwhelmingly prefer menthol brands such as Kool, Salem, and Newport. All of this is no coincidence. The disproportionate Black deaths and cries of "I can't breathe" that ring out in our era-because of police violence, COVID-19, or menthol smoking-are intimately connected to a post-1960s history of race and exploitation.
In Pushing Cool, Keith Wailoo tells the intricate and poignant story of menthol cigarettes for the first time. He pulls back the curtain to reveal the hidden persuaders who shaped menthol buying habits and racial markets across America: the world of tobacco marketers, consultants, psychologists, and social scientists, as well as Black lawmakers and civic groups including the NAACP. Today most Black smokers buy menthols, and calls to prohibit their circulation hinge on a history of the industry's targeted racial marketing. In 2009, when Congress banned flavored cigarettes as criminal enticements to encourage youth smoking, menthol cigarettes were also slated to be banned. Through a detailed study of internal tobacco industry documents, Wailoo exposes why they weren't and how they remain so popular with Black smokers.
©2021 The University of Chicago (P)2021 TantorLos oyentes también disfrutaron...
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Lo que los oyentes dicen sobre Pushing Cool
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total3 out of 5 stars
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Ejecución3 out of 5 stars
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Historia4 out of 5 stars
- A. Hawley
- 06-06-22
An academic history
This is a pretty standard academic history on this topic. The information was very illuminating, but the stilted nature of academic prose made it an OK listen. If you don't have a real interest in this topic, you'll probably find this to be a rough go.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Leah Lambart
- 06-13-22
Interesting
Very interesting history of menthol and how it was marketed in the US. Definitely opened my eyes.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Just me
- 03-05-22
loved it
The author does an incredible job of researching and exposing the ugly truth behind the tobacco fiasco
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Total4 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- Rico de Pico
- 10-30-24
Important research
The reader is a bit robotic, but the content is top notch. Very important research.
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