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Paid Attention
- Innovative Advertising for a Digital World
- Narrado por: Matthew Lloyd Davies
- Duración: 6 h y 27 m
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Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today’s cluttered marketplace.
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Narración:4.5 out of 5 stars 914
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Historia4.5 out of 5 stars 910
Ankur Warikoo is an entrepreneur and content creator whose deep, witty, and brutally honest thoughts on success and failure, money and investing, self-awareness and personal relationships have made him one of India’s top personal brands. In his first book, Ankur puts together the key ideas that have fuelled his journey—one that began with him wanting to be a space engineer and ended with him creating content that has been seen and read and heard by millions. His thoughts range from the importance of creating habits for long-term success to the foundations of money management.
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1 out of 5 stars
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Epicly Sh*t
- De Anonymous User en 09-30-22
De: Ankur Warikoo
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The Skeptic's Guide to Investing
- De: Ramon DeGennaro, The Great Courses
- Narrado por: Ramon DeGennaro
- Duración: 3 h y 8 m
- Grabación Original
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General5 out of 5 stars 2
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Narración:5 out of 5 stars 2
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Historia5 out of 5 stars 2
Satisfy the financial skeptic in you with The Skeptic’s Guide to Investing, a six-lecture Audible Original where you’ll learn how financial markets operate so you can become a wiser, savvier, safer investor. Along with a deep look at the inner workings of these powerful markets, Professor Ramon P. DeGennaro offers a wealth of insight into investment strategies, whether you’re already a stockholder or thinking of investing for the first time.
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5 out of 5 stars
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The delivery was exceptional
- De Debi Stovall en 04-24-24
De: Ramon DeGennaro, y otros
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One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 6 h y 15 m
- Versión completa
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General4.5 out of 5 stars 583
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Narración:4.5 out of 5 stars 496
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Historia4 out of 5 stars 491
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
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1 out of 5 stars
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So much fluff.
- De Daniella en 05-17-19
De: Brendan Kane
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The Road Less Stupid
- De: Keith J. Cunningham
- Narrado por: Keith J. Cunningham
- Duración: 11 h y 32 m
- Versión completa
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General4.5 out of 5 stars 1,196
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Narración:4.5 out of 5 stars 1,015
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Historia4.5 out of 5 stars 1,006
Years ago, after suffering a humiliatingly large dumb tax, it dawned on me that I have a seemingly unlimited ability to hit unforced errors and sabotage my business and financial success. I suspect you do, too. It turns out that the key to getting rich (and staying that way) is to avoid doing stupid things. I don't need to do more smart things. I just need to make fewer dumb mistakes. The vast majority of our dumb tax is a direct result of emotional, overly optimistic, and poorly thought out decisions.
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1 out of 5 stars
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Couldn't finish it
- De Paul en 08-04-18
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Money. Wealth. Life Insurance.
- How the Wealthy Use Life Insurance as a Tax-Free Personal Bank to Supercharge Their Savings
- De: Jake Thompson
- Narrado por: Alan Caudle
- Duración: 1 h y 27 m
- Versión completa
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General4.5 out of 5 stars 1,298
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Narración:4.5 out of 5 stars 1,066
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Historia4.5 out of 5 stars 1,057
America's elite have been using cash value life insurance to stockpile wealth for centuries. Used correctly, it is better described as a personal bank on steroids, and a financial bunker for tough times. To be clear, this audiobook is not about the typical garbage peddled by most insurance agents. Rather, an alternative to the risky investment strategies taught by Wall Street. It details a highly efficient form of cash value life insurance designed to supercharge your savings and stockpile wealth.
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1 out of 5 stars
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what the heck was this?
- De Gladys Torres en 10-20-16
De: Jake Thompson
Lo que los oyentes dicen sobre Paid Attention
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Geovanny Reyes
- 02-28-22
Change your thinking, change your results
Without doubt this is the 2nd best marketing book, just behind R.E.D Marketing.
It's one of the most comprehensive thesis about marketing with either past and modern perspectives about advertising, providing countless references to neuroscientific theories, philosophical positions, historical contexts, statistics and even artistic framings. Faris Yakob shows a marvel interdisciplinary knowledge and there's an enormous effort behind this work and thanks to that effort, anybody hoping to start a deep journey or evolve their knowledge about marketing/advertising will end up having clear mental models after reading this book.
In some perspectives it must be consider a must-read by all the marketers and agencies.
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