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Продавец обуви. История компании Nike, рассказанная ее основателем
- Фил Найт. Ключевые идеи книги
- Narrado por: Дмитрий Евстратов
- Duración: 23 m
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Продавец обуви. История компании Nike, рассказанная ее основателем
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Resumen del Editor
Фил Найт - живая легенда не только в мире бизнеса, но и в мире спорта. Основав компанию NIKE в 1964 году, он за несколько десятилетий смог превратить ее в лидера спортивной одежды. До выхода данной книги о Филе Найте было известно немного - он редко давал интервью и появлялся в газетных заголовках в основном благодаря своим щедрым пожертвованиям. Поэтому автобиография Фила Найта стала настоящим открытием. История Фила Найта - это не история самого талантливого продавца, маркетолога, дизайнера или финансиста, который благодаря своему таланту смог построить великую компанию. Это история атлета-неудачника (по его собственному определению), который поверил в свою Безумную Идею и не отступил ни на шаг в ее реализации. Прослушав это аудиосаммари, вы узнаете, как зарождалась одна из самых известных компаний мира и какие бизнес-уроки вынес для себя ее отец-основатель: почему не стоит бросать постоянную работу, начав собственный бизнес, где найти эффективных сотрудников и как иногда нужно уметь сдаваться.
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