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Narrado por:
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Michael Anthony
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De:
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Darrell Bricker
Acerca de esta escucha
Follow a link to an ad in a sponsored email and, no matter your age or stage of life, you will likely be directed to a product that marketers believe is right for you. More often than not, the ad will target those with a younger, trendier, hipper lifestyle, offering you products you never knew you needed or wanted. Companies market to a younger audience because they believe that’s where the money and the excitement are. But are they wrong? Perhaps very wrong?
This is only one of the counterintuitive arguments that Darrell Bricker, CEO of Ipsos Public Affairs, a world leader in opinion polling, tackles in his groundbreaking new book, Next. Not since Boom, Bust & Echo has a Canadian expert in what Canadians will want and need distilled the growing trends based on real and extensive demographic data and dared to forecast what will come next in a major publication. Why is Harley-Davidson making smaller motorcycles and changing the way they sell their bikes? Should restaurateurs be focusing on vibrant, frenetic restaurants offering the latest food fashion or on open, quieter restaurants that focus on tasty standard fare? What’s the fastest-growing sector in the housing market? Where should companies plan on setting up shop? Why do we face a population crisis? Which provinces will become the haves and which the have-nots? Where will Canadians be emigrating from, and where will they live? Should we be building more hockey arenas or basketball courts, or even cricket pitches?
Next is the first book in decades that offers an honest, often provocative prescription for where we will live, what we’ll be buying and who our leaders will be in the decades to come. Filled with stories of Canadians making critical decisions for their businesses and their personal lives, Next will appeal to a wide audience: anyone who is wondering where they should look for their next job or where they might plan on living in retirement - even how they will live in Canada’s ever-changing future.
©2020 Darrell Bricker (P)2020 HarperCollins PublishersLos oyentes también disfrutaron...
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This audiobook has a simple message for business leaders: your primary goal must be to serve and raise the poor. The poor need to enter the economic system to buy products, put money in banks, and move into the middle class. This is the only approach that can possibly save the American Dream. John Hope Bryant, successful self-made businessman and founder of the nonprofit Operation HOPE, says business and political leaders are ignoring the one force that could truly re-energize the stalled American economy: the poor.
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Simply a MUST read!
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General
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Narración:
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Historia
This Could Be Our Future is about how we got here, and how we change course. While the pursuit of wealth has produced innovation and prosperity, it also established an implicit belief that the right choice in every decision is whichever option makes the most money. The answer isn't to get rid of money; it's to expand our concept of value. By assigning rational value to other values besides money - things like community, purpose, and sustainability - we can refocus our energies to build a society that's generous, fair, and ready for the future.
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Beyond Kickstarter
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De: Yancey Strickler
Lo que los oyentes dicen sobre Next
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- JMacLuver
- 10-31-22
Political bias is so obvious it makes his demographic analysis dubious
I have read several books by demographers and most manage to hide their biases. By contrast, Bricker, despite his efforts to sound professional, takes multiple cheap shots at Justin Trudeau. He also takes shots at multiculturalism and diversify, calling it our greatest weakness.
So, I was not surprised to learn that one of his very first jobs was in Brian Mulroney’s office.
I’m sorry that I wasted my time and money on the work of this Conservative shill.
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