McKinsey Mind

De: Ethan M. Rasiel, Paul N. Friga

Narrado por: Marc Cashman

The groundbreaking follow-up to the international best-selling hands-on guide to putting McKinsey techniques to work in your organization

McKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can't seem to get enough of all things McKinsey. Now, hot on the heels of his acclaimed international best seller The McKinsey Way, Ethan Rasiel brings listeners a powerful new guide to putting McKinsey concepts and skills into action­­: The McKinsey Mind. While the first book used case studies and anecdotes from former and current McKinseyites to describe how "the firm" solves the thorniest business problems of their A-list clients, The McKinsey Mind goes a giant step further. It explains, step-by-step, how to use McKinsey tools, techniques, and strategies to solve an array of core business problems and to make any business venture more successful.

Designed to work as a stand-alone guide or together with The McKinsey Way, The McKinsey Mind follows the same critically acclaimed style and format as its predecessor. In this book, authors Rasiel and Friga expand upon the lessons found in The McKinsey Way with real-world examples, parables, and easy-to-do exercises designed to get listeners up and running.

©2002 Ethan Rasiel and Paul Friga (P)2001 McGraw Hill-Ascent Audio

Very good follow up of Mc Kinsey Way

Thank you for this book! I liked the book Mc Kinsey Way better because some things are repeated in this book. But...it reaffirms in a different way with more detail. Thank you for this great book!

I exptected much more

The author said that the previous book "McKinsey way" showed what they do and this book will show HOW they do it, but it's far from true.

No frameworks or any usable material.

To be honest... One of the worst management books I ever read.