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Kunden begeistern mit System
- In 5 Schritten zur Customer Experience Execution
- Narrado por: Uwe Thoma
- Duración: 6 h y 55 m
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Resumen del Editor
Wie Kundenfrust zu Kauflust wird.
Warteschleifen in der Telefonhotline. Kaum Personal im Laden. Angebote, die nicht zu Ihren Bedürfnissen passen. Wann waren Sie zum letzten Mal begeistert? Egal, ob stationär oder digital: Manche Firmen scheinen Kunden nicht zu wollen. Und wundern sich am Ende, warum der Umsatz nicht stimmt. Die Markenexperten Franz-Rudolf Esch und Daniel Kochann erklären, wie Unternehmen Kunden verstehen, Kaufmotive erkennen und das Erleben an den Kontaktpunkten so steuern, dass Wow-Erlebnisse entstehen. Am Ende einer begeisternden Customer-Journey stehen Kunden, die gerne wiederkommen. Und das alles in nur fünf Schritten!
In deiner Audible-Bibliothek findest du für dieses Hörerlebnis eine PDF-Datei mit zusätzlichem Material.
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