Here Be Dragons

How to Win Deals and Influence Ideas by Mastering the Eloquent Art of Storyselling

De: Richard Mulholland

Narrado por: Richard Mulholland

Stop telling stories. Start selling them!

The business world is rightly obsessed with the incredible power of a good story. Unfortunately, too many of us take that to mean that it is our own story that’s important. It’s not. The magic happens not when we tell our customers the story of our past, but when we sell them a new story of their future. One in which we play a part.

As a salesperson. you have two jobs. The second job of the storyseller is to help clients and customers slay their dragon. The first job of the storyseller is to help them see their dragon. You win when the dragon that they acknowledge is the one that you can give them the weapon to defeat.

Forget USP (unique selling proposition) and embrace the UPS (unique problem that only you can solve). Here Be Dragons isn’t just a how-to book for the business sales person, it is far more a why-to, and mostly a what-to-do book that will help you drive create growth, improve sales, and new business through storytelling. In this short and highly practical book, renowned speaker Richard Mulholland shares with you how to use powerful stories to change minds, win deals, drive sales, and solve problems.

©2021 Richard Mulholland (P)2022 Richard Mulholland

All sales people need this

Love that this book is to the point. Didn’t have to listen to a 9 hour audio book to get some great information. This little book is packed with great how to info. I’m already thinking of how I can use these methods in my next presentation. Great book.

The Excalibur of Sales

Do your presentations suck? Do you battle to close sales? Are you boring and confusing in meetings? Are your power points the focus of your presentation?

Think for a second how much money you losing... because of this... shit its a lot hey...

If you want to make more sales, or you need to improve your presentation game, this book is truly the tool for the job.

GET IT NOW!

Love the author reading it

The book on its own is phenomenal but the author reading it is what makes it so fun. I wish it had been longer than 3 hours.

I wanted to give it a chance

There was little depth, and many times a lack of true connection with his audience. His approach is too formulaic and often misses the mark.