Hacking Growth
How Today's Fastest-Growing Companies Drive Breakout Success
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Hacking Growth
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Narrado por:
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Morgan Brown
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Sean Ellis
Acerca de esta escucha
Random House presents the unabridged downloadable audiobook edition of Hacking Growth, written and read by Morgan Brown and Sean Ellis.
Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.
Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for market-share growth what The Lean Startup does for product development and Business Model Generation does for strategy. Hacking Growth focuses on customers - how to attain them, retain them, engage them and monetize them - rather than product.
Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams to how to identify and test growth levers and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative and less wasteful and achieve more consistent, replicable and data-driven results.
©2017 Morgan Brown, 2017 Sean Ellis (P)2017 Random House AudioBooksLos oyentes también disfrutaron...
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Reseñas de la Crítica
"A must-read for anyone in business. " (James Currier, managing partner, NFX Guild)
"It will teach you how to think like a marketer of tomorrow." (Josh Elman, partner, Greylock Partners)
Lo que los oyentes dicen sobre Hacking Growth
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- kinshuk poddar
- 03-09-22
beautiful - the examples and the narration!
must for performance marketers and other growth leaders , especially for startups! great examples and lucid style.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- affillions
- 08-31-18
Amazing Book!
Full of several valuable insights through real world examples. Very important and relevant for anyone looking to grow their business.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Jared
- 08-15-19
Best growth hacking guide.
This is written by one of the original online "growth hackers". It has many great case studies and examples to learn from. As well as providing a framework to follow to implement growth hacking into your own business.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Ollie
- 09-20-21
Game changer
this book and the concepts within it have fundamentally improved my ability to grow my business
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Luke
- 11-23-18
Must read!!
Highly recommend this for anyone looking to scale their business. I’ll be sharing it with my staff.
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