-
Free Is Bad
- How the Free Web Hurt Privacy, Truth and Democracy….And What You Can Do About It
- Narrado por: John Marshall
- Duración: 9 h y 49 m
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Free Is Bad
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Resumen del Editor
Almost everything we consume online is free. Email, search, news, entertainment. But those apps on our phones aren't really free - so if we're not paying, who is? The surveillance marketing industry. It doesn't have to be this way.
- Web pioneers tried to invent new payment methods.
- Google's founders were dead set against advertising.
- Email wasn't always open to data mining.
Yet here we are. Why?
Because business can exploit our desire that "Information wants to be free", and yet someone needs to pay. It started way back in the early days of the republic, evolved with newspapers, radio and broadcast TV, and persists today online.
Be the customer, not the product.
In Free Is Bad, digital marketing entrepreneur John Marshall explores the web industry's early history and its search for viable business models. It's an investigation of how an evolutionary accident in the design of the web resulted in the ad-tech industry, enabling "free" as the default model for technology products like search and email, and for media products like news and entertainment.
- How did we become the product?
- Why that has led to the fracturing of society
- How new, people-first businesses are improving matters
Free Is Bad offers not just a critique but optimism for a future where we control our online destiny. It also provides practical steps that will immediately improve your privacy and quality of information.
Ultimately, we're better off being the customer and not the product, because Free Is Bad. This book explains why that is, and what you can do about it.
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Historia4.5 out of 5 stars 187
What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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5 out of 5 stars
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Mostly notes for myself or highlights of the book
- De Gary H. en 11-16-17
De: Nicholas L. Johnson, y otros
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Meatball Sundae
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 51 m
- Versión completa
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General4 out of 5 stars 235
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Narración:4.5 out of 5 stars 71
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Historia4 out of 5 stars 69
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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2 out of 5 stars
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Meatball Godin
- De Oliver Nielsen en 09-11-08
De: Seth Godin
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
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General4 out of 5 stars 116
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Narración:4.5 out of 5 stars 101
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Historia4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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2 out of 5 stars
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No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
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The Filter Bubble
- What the Internet Is Hiding from You
- De: Eli Pariser
- Narrado por: Kirby Heyborne
- Duración: 7 h y 32 m
- Versión completa
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General4 out of 5 stars 308
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Narración:4 out of 5 stars 254
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Historia4 out of 5 stars 250
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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5 out of 5 stars
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Now in the top 3 best books I've ever read
- De Brian Esserlieu en 05-26-11
De: Eli Pariser
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Big Data in Practice
- How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
- De: Bernard Marr
- Narrado por: Piers Hampton
- Duración: 7 h y 25 m
- Versión completa
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General4 out of 5 stars 68
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Narración:4 out of 5 stars 58
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Historia4 out of 5 stars 55
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.
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2 out of 5 stars
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Good book for managers
- De Capnbody en 01-08-18
De: Bernard Marr
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Superintelligence
- Paths, Dangers, Strategies
- De: Nick Bostrom
- Narrado por: Napoleon Ryan
- Duración: 14 h y 17 m
- Versión completa
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General4 out of 5 stars 4,268
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Narración:4 out of 5 stars 3,690
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Historia4 out of 5 stars 3,651
Superintelligence asks the questions: What happens when machines surpass humans in general intelligence? Will artificial agents save or destroy us? Nick Bostrom lays the foundation for understanding the future of humanity and intelligent life. The human brain has some capabilities that the brains of other animals lack. It is to these distinctive capabilities that our species owes its dominant position. If machine brains surpassed human brains in general intelligence, then this new superintelligence could become extremely powerful - possibly beyond our control.
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5 out of 5 stars
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Colossus: The Forbin Project is coming
- De Gary en 09-12-14
De: Nick Bostrom
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YouTube Secrets
- The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
- De: Sean Cannell, Benji Travis
- Narrado por: Sean Cannell, Benji Travis
- Duración: 5 h y 29 m
- Versión completa
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General4.5 out of 5 stars 1,225
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Narración:4.5 out of 5 stars 1,040
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Historia4.5 out of 5 stars 1,026
YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.
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3 out of 5 stars
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Don't use a credit on this. Moderately passable
- De Scott en 08-04-19
De: Sean Cannell, y otros
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Glow Kids
- How Screen Addiction Is Hijacking Our Kids - and How to Break the Trance
- De: Nicholas Kardaras PhD
- Narrado por: Jonathan Davis
- Duración: 11 h y 5 m
- Versión completa
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General4.5 out of 5 stars 274
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Narración:4.5 out of 5 stars 236
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Historia4.5 out of 5 stars 236
In Glow Kids, Dr. Nicholas Kardaras will examine how technology - more specifically, age-inappropriate screen tech, with all of its glowing ubiquity - has profoundly affected the brains of an entire generation. Brain imaging research is showing that stimulating glowing screens are as dopaminergic (dopamine activating) to the brain’s pleasure center as sex. And a growing mountain of clinical research correlates screen tech with disorders like ADHD, addiction, anxiety, depression, increased aggression, and even psychosis.
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1 out of 5 stars
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Fear Mongering - a modern day Mazes and Monsters
- De Veronica en 11-03-20
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The Grid
- The Fraying Wires Between Americans and Our Energy Future
- De: Gretchen Bakke
- Narrado por: Emily Caudwell
- Duración: 11 h y 8 m
- Versión completa
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General4.5 out of 5 stars 1,297
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Narración:4.5 out of 5 stars 1,117
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Historia4.5 out of 5 stars 1,114
The grid is an accident of history and of culture, in no way intrinsic to how we produce, deliver and consume electrical power. Yet this is the system the United States ended up with, a jerry-built structure now so rickety and near collapse that a strong wind or a hot day can bring it to a grinding halt. The grid is now under threat from a new source: renewable and variable energy, which puts stress on its logics as much as its components.
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2 out of 5 stars
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A disappointment
- De Ronald en 09-24-16
De: Gretchen Bakke
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Doom Guy
- Life in First Person
- De: John Romero
- Narrado por: John Romero
- Duración: 17 h y 4 m
- Versión completa
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General5 out of 5 stars 215
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Narración:5 out of 5 stars 180
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Historia5 out of 5 stars 180
Doom Guy: Life in First Person is the long-awaited autobiography of gaming’s original rock star and the cocreator of DOOM, Quake, and Wolfenstein—some of the most recognizable and important titles in video game history. Credited with the invention of the first-person shooter, a genre that continues to dominate the market today, he is gaming royalty. Told in remarkable detail, a byproduct of his hyperthymesia, Romero recounts his storied career.
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5 out of 5 stars
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Intimate stories of gaming history in First Person
- De Emyli en 07-28-23
De: John Romero
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Recoding History: Audacious Women Who Shaped Our Digital World
- De: Treefort Media
- Narrado por: Reshma Saujani
- Duración: 4 h y 48 m
- Grabación Original
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General4.5 out of 5 stars 20
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Narración:4.5 out of 5 stars 17
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Historia5 out of 5 stars 17
Recoding History: The Audacious Women Who Shaped Our Digital World is an immersive look into the lives of some of computer history's most ingenious and audacious women. Pulling from the Computer History Museum’s archives and hosted by Reshma Saujani, the founder of Girls Who Code, listeners will learn and laugh along with these great minds as they recount their stories in their own words.
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5 out of 5 stars
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Breaking the Glass Ceiling
- De Dt en 03-03-24
De: Treefort Media
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Alan Turing: The Enigma
- De: Andrew Hodges
- Narrado por: Gordon Griffin
- Duración: 30 h y 40 m
- Versión completa
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General4 out of 5 stars 1,936
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Narración:4 out of 5 stars 1,715
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Historia4 out of 5 stars 1,723
It’s only a slight exaggeration to say that the British mathematician Alan Turing (1912-1954) saved the Allies from the Nazis, invented the computer and artificial intelligence, and anticipated gay liberation by decades--all before his suicide at age forty-one. This classic biography of the founder of computer science, reissued on the centenary of his birth with a substantial new preface by the author, is the definitive account of an extraordinary mind and life.
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5 out of 5 stars
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A Fantastic Biography For The Patient Listener
- De Sara en 02-22-15
De: Andrew Hodges
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Slenderman
- Online Obsession, Mental Illness, and the Violent Crime of Two Midwestern Girls
- De: Kathleen Hale
- Narrado por: Therese Plummer
- Duración: 9 h y 31 m
- Versión completa
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General4.5 out of 5 stars 359
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Narración:4.5 out of 5 stars 318
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Historia4.5 out of 5 stars 318
On May 31, 2014, in the Milwaukee suburb of Waukesha, Wisconsin, two 12-year-old girls attempted to stab their classmate to death. Morgan Geyser and Anissa Weier’s violence was extreme, but what seemed even more frightening was that they committed their crime under the influence of a figure born by the internet: the so-called “Slenderman”. Yet the even more urgent aspect of the story, that the children involved suffered from undiagnosed mental illnesses, often went overlooked in coverage of the case.
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3 out of 5 stars
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Excellent narration
- De Pink Amy en 08-21-22
De: Kathleen Hale
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Social Media Marketing Workbook: 2024 Edition - How to Use Social Media for Business
- De: Jason McDonald PhD
- Narrado por: Michael Goodrick
- Duración: 14 h y 37 m
- Versión completa
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General4 out of 5 stars 100
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Narración:4 out of 5 stars 84
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Historia4 out of 5 stars 83
Learn social media marketing in plain English—step by step! Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business. The 2023 updated edition—all info verified and a new chapter on TikTok, plus revisions on LinkedIn, Facebook, and other major platforms....
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5 out of 5 stars
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Great SM Reference
- De Anne en 12-31-18
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The Box
- How the Shipping Container Made the World Smaller and the World Economy Bigger
- De: Marc Levinson
- Narrado por: Adam Lofbomm
- Duración: 12 h y 20 m
- Versión completa
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General4.5 out of 5 stars 661
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Narración:4.5 out of 5 stars 535
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Historia4.5 out of 5 stars 538
In April 1956, a refitted oil tanker carried 58 shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.
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4 out of 5 stars
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Fascinating Topic sometimes lost in minutiae
- De zombie64 en 07-15-14
De: Marc Levinson
Lo que los oyentes dicen sobre Free Is Bad
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Frank Deverse
- 12-31-20
informative
I learned a ton from this book, and made some important changes to how I use my smart phone and laptop. Every chapter has useful tips, plus enough history to explain to the ordinary reader how we got into this mess. Instead of scaring you, this book helps you sleep better.
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