Eureka!

The Science and Art of Insights

Arriving at a clear and powerful insight is harder than it seems. Our pattern-making brains are subject to many biases. We can’t see our blind spots and are often led down the wrong path by tunnel vision. As an industry we don’t think much about how we arrive at an insight; we just do some analysis and assume it’s the best it can be. But is it? Intelligence analysts, doctors, detectives, lawyers, psychologists, and other sense-makers have grappled with questions of cognitive bias and misperception and how these limitations affect their insights. This book explores the steps other sense-makers have taken to combat their biases and blind spots. Their discoveries provide clear direction on how to elevate the quality and consistency of our insights. See further by standing on the shoulders of these giants.

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