Customer Relationship Imprinting

The Six Elements That Ensure Exceptional Service Without Exception

De: Michael Barnett

Narrado por: Samantha Novak

Significantly improve customer attraction, acquisition, and retention with this groundbreaking six-step program for creating exceptional customer relationships. Follow this formula and your customers will follow you!

While many customer service books discuss customer loyalty, the concept of customer imprinting has never been introduced into the customer service conversation - until now. Customer Relationship Imprinting reveals why some businesses have fiercely loyal customers who will pay much more for the same goods and services instead of doing business with their competitors. Barnett demystifies the success secrets of these top customer-centric businesses so that you can infuse the main ingredients of customer imprinting into your organization. The result? You’ll not only strengthen customer bonds - you’ll create an amazing internal employee culture.

With so much confusion on how to provide great customer service, Customer Relationship Imprinting provides a clear path to delivering extraordinary service consistently. You’ll discover:

• The three sectors of impact that can elevate or devastate your business
• How to trade transactional flings for loyal customer relationships
• What relational Velcro is and how to use it to maximize meaningful customer interactions
• Who service architects are and how to empower them to build a strong brand framework
• And much more!

Practical tools, insightful stories, and a team-listening option make Customer Relationship Imprinting a must-have book for service professionals, CEOs, and managers from all segments of business.

©2022 Michael Barnett (P)2022 Michael Barnett

Customer Relationship Imprinting' Delivers

Michael Barnett's "Customer Relationship Imprinting" delivers a powerful framework for cultivating lasting customer loyalty. The book's strength lies in its practical approach, as illustrated by relatable scenarios for each of the six key elements. As a former retail employee, I found myself nodding in agreement with all of Barnett's observations. While I instinctively pursued some of the 6 elements that ensure exceptional service without exception, having this book as a guide would have significantly amplified my effectiveness in building "Relational Velcro" with my customers.

Barnett spotlights the crucial point that every customer matters, regardless of the amount they spend.. He emphasizes the shift from transactional interactions to meaningful relationships. His concept of the "Service Architect" provides a clear roadmap for businesses to consistently deliver exceptional service without exception for all customer experiences. This book is a valuable resource for anyone aiming to elevate their customer service and establish themselves as a leader in their industry. It was valuable for me, I highly recommend it. It kept my attention and was a short read with great takeaways.