Business for Punks

Break All the Rules - the Brewdog Way

De: James Watt

Narrado por: James Watt, Kaleo Griffith

Duración: 5 h y 10 m

Resumen del Editor

Forget about building a business - businesses fail and fade into oblivion. Start a revolution instead.

James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It’s an anarchic, DIY guide to entrepreneurship - and a new manifesto for business.

After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn’t have a business plan. All they had was a mis­sion to revolutionize beer drinking and make other people as passionate about craft beer as they are.

They’ve succeeded. Within a few years, BrewDog was huge - a world-famous craft brewery with beer bars around the globe and hundreds of thousands of fans. Those fans became literal backers of their business with the introduction of an unprecedented crowdfunding movement, Equity for Punks. And in rewriting the record books and kick-starting a revolution - James and BrewDog inadvertently forged a whole new approach to business.

Business for Punks bottles the essence of James’s methods in an accessible, honest mani­festo. Among his mantras:

• Cash is motherf--king king. Cash is the lifeblood of your company. Monitor every penny as if your life depends on it - because it does.
• Get people to hate you. You won’t win by try­ing to make everyone happy, so don’t bother. Let haters fuel your fire while you focus on your hard-core fans.
• Steal and bastardize from other fields. Take inspiration freely wherever you find it - except from people in your own industry.
• Job interviews suck. They never reveal if someone will be a good employee, only how good that person is at interviews. Instead, take them for a test drive and see if they’re passionate and a good culture fit.

Business for Punks rethinks conventional business wisdom so you can go beyond the norm. It’s an anarchic, indispensable guide to thriving on your own terms.

©2016 James Watt (P)2016 Penguin Audio

Reseñas de la Crítica

"An undeniably engaging read with tangible, pragmatic advice...and seasoned wisdom” (The Scotsman)

"[Watt] explains how a company that started in a shed in Scotland became an operation with an annual turnover of £50 million and sales in 55 countries...useful tips for a fledgling entrepreneur with a bright idea." (The Times)

"An idiosyncratic guide for budding entrepreneuers" (Financial Times)

very educational and inspiring

the brewdog punk mentality of doing things is very infectious and is delivered clear and full of energy. I enjoyed all of it!!

down to heart and straightforward tale

The books is good and it uses some strong words and analogies to make a point.

awsome

remove reactionary work from your life, make time for creative space and live proactively today!

Solid book.

Solid book. over simplified at some points and contradictory in others but all in all solid.

Loved it.

It was much better than all the sappy crap all the others are putting out there.

Pretty much pure Garbage

I'll summarize this whole book for you. break all the rules , do things your way , and brewdog is so amazing let me repeat that again brewdog is so amazing. this whole book was basically them patting themselves on their big fat backs. it was not useful it was not handy and I hated every second of it. I actually listened to the whole thing just to give this horrible review because I hated this book about that much.