Brands Don't Win

How Transcenders Change the Game

How do leading companies win by changing the game? Established businesses like Amazon, Starbucks, and Tesla and emerging players like Peloton, Halo Top, and Seedlip have a secret system for winning. These and other “transcender” companies do not play the traditional brand game that every other company plays; they create their own game and force competitors to play by their rules. Brands Don’t Win reveals the proven, practical three-step transcender system that leading companies use to transcend their rivals and own their markets. Learn step by step how to use and apply the transcender system, considered by top executives to be the world’s most powerful winning system for companies and their products.

©2021 Stan Bernard (P)2022 Stan Bernard

An absolute dud

a rehash of modern consumer marketing as if it were some kind of breakthrough. I love the title. Brands don't win. and then the book goes on to profile some of the biggest and most successful brands in the world. I found it to be a book full of contradictions and absurdities. and made all the worse by the annoying voice of the reader.