Branded
The Buying and Selling of Teenagers
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Narrado por:
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Dara Rosenberg
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De:
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Alissa Quart
Acerca de esta escucha
Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them.
Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.
©2003 Alissa Quart (P)2014 Audible Inc.Los oyentes también disfrutaron...
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5 out of 5 stars
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Today everyone - whether they know it or not - is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage, and sell.
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3 out of 5 stars
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5 out of 5 stars
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Fascinating!!
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4 out of 5 stars
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General4.5 out of 5 stars 39
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5 out of 5 stars
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Inspiring view of Michelle Obama
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5 out of 5 stars
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4 out of 5 stars
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A trip down memory lane.
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