Binge Marketing

The Best Scenario for Building Your Brand

De: Carlijn Postma

Narrado por: Russell Newton

How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood.

Binge Marketing is not another stuffy marketing book, but a refreshing look at marketing in the 21st century. With this advice handed to you in this book, you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer or listener. Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner you can build on your own loyal and involved audience.

©2020 LID Publishing (P)2021 LID Publishing

Totally underrated, I highly recommend it

This book is super underrated. I have read over 850 business related books in the last dozen years and I have no idea why this one has not been discovered yet.

Here is the text I just sent to my buddy who is a marketing agency CEO about it:
“ I feel like she makes a great argument for rethinking content marketing from more of a Netflix style perspective of what is going to be effective in getting them hooked into one in consume everything you produce. She talks about what episode of a Netflix show tips people over the edge until they'll binge watch the whole season and how businesses can take that same philosophy. I also think that he has a great job at pushing us to hold ourselves to a higher standard of what we are putting out. Instead of competing with other businesses crappy content marketing, compete against the entertainment industry. She also really emphasizes the points that Way too many businesses have disparate content production and it doesn't feel cohesive to
Consumers. It makes us look schizophrenic. So she talks about how to sell multiple products and talk about multiple subjects but not have it feel so random, which as a result would help people want to start consuming everything you produce.”

Anyway I’m obviously a fan and would recommend it to anybody who is serious about creating content that’s on the next level and attracts a loyal audience