In this episode, we explore how digital and AI advancements are revolutionizing B2B commerce with Paul de Forno of Deloitte Digital and Michael Janney, our industry advisor for manufacturing and distribution at Salesforce. With a staggering $22 trillion market potential in the US, B2B commerce is experiencing rapid growth, outpacing B2C. The discussion centers on the transition from outdated practices to cutting-edge digital solutions, highlighting AI's role in boosting efficiency and personalization.

Additionally, the episode covers the human side of digital transformation, focusing on overcoming change management challenges and gaining stakeholder buy-in. Listeners will discover practical insights into building a robust digital foundation and utilizing AI to enhance customer interactions and drive better business outcomes.

Show Highlights:

• Exploring the $22 trillion potential of the B2B commerce market in the US.
• Challenges of transitioning from traditional methods to digital solutions in B2B.
• Importance of change management and stakeholder buy-in for digital transformation.
• Role of AI in enhancing B2B interactions.
• Necessity of clean, organized data for successful AI integration.
• Strategies for establishing a solid digital foundation before pursuing automation.

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Supporting Resources:

Paul do Forno LinkedIn: https://www.linkedin.com/in/pauldoforno/

Deloitte Digital: https://www.deloittedigital.com/us/en.html

Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/

Join the Commerce Cloud Community: https://sforce.co/commerce-crew

Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: http://sfdc.co/podnomination

To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.