E-commerce is being revolutionized through AI and technology integration in this episode. Adam Bezemek, Director of Experience Engineering at VF Corp, discusses the transformation of iconic brands like Vans, The North Face, and Timberland using headless commerce and composable storefronts. Dive into the challenges of internationalization, the role of AI in product discovery, and the importance of data-driven decision-making.

Learn about VF Corp's collaboration with industry leaders like Netlify, Bloomreach, and Salesforce Commerce Cloud, and how embedding engineers within brand teams enhances consumer journeys. This episode emphasizes the balance between maintaining brand heritage and leveraging modern technology for a seamless shopping experience.

Show Highlights:

• The implementation of headless commerce and composable storefronts to create customizable, brand-specific digital experiences
• The integration of AI in e-commerce to revolutionize product discovery and enhance consumer shopping experiences
• The strategy of embedding engineers within brand teams to align technology solutions with consumer journeys and ensure data-driven decision-making
• The importance of maintaining consistency and optimizing performance in e-commerce to enable breakthrough innovations
• Techniques for leveraging data, A/B testing, and feature flagging to refine strategies and drive retail innovation

Follow and Review:

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Supporting Resources:

Adam Bezemek: LinkedIn - https://www.linkedin.com/in/adam-bezemek/ | VF Corporation - https://www.vfc.com/

Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/

Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In a rapidly transforming telecom landscape, what does it take to stay ahead of the curve? In this episode, Jon Luciano, Director of Ecommerce at Lumen Technologies, delves into the evolving world of telecommunications ecommerce. The conversation highlights the shift from limited provider options to a competitive market driven by regulatory changes and advancements in fiber technology.

Jon explores how data-driven strategies are essential in enhancing customer experiences and personalizing services. The episode discusses the role of AI and conversational agents in revolutionizing customer service and acquisition strategies, emphasizing the importance of using data to inform decisions and improve the overall consumer experience in the telecom industry.

Show Highlights:

• The shift to subscription-based billing models and enhancing customer experiences in a regulated industry
• Importance of data-driven strategies to personalize consumer interactions
• Role of artificial intelligence in refining customer experiences and driving decision-making processes at Lumen Technologies
• Conversational commerce and the use of AI and conversational agents to facilitate personalized interactions
• The necessity-driven customer acquisition strategies unique to telecom compared to traditional retail ecommerce

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Jon Luciano: LinkedIn - https://www.linkedin.com/in/jonluciano/ | Lumen Technologies - https://www.lumen.com/en-us/home.html

Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/

Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, Caila Schwartz from Salesforce Commerce Cloud joins us to discuss holiday shopping predictions for 2025. The conversation covers how AI is transforming retail, particularly in product discovery and research, with a focus on Gen Z and millennials. The episode also delves into economic challenges like inflation and tariffs, and how these factors influence consumer behavior and the rise of resale markets. Caila shares insights on the evolving shopping habits of younger generations, the importance of trust and authenticity in AI-driven marketplaces, and strategies for building consumer loyalty amidst changing retail landscapes.

Show Highlights:

• AI's role in retail, with 39% of shoppers using AI tools for product discovery
• The evolving retail landscape
• Gen Z's preference for in-store shopping experiences and the importance of a unified shopping experience
• The rise of the resale market as a sustainable and cost-effective option
• Trust and authenticity in AI-driven marketplaces
• Consumer loyalty trends, with a focus on value through pricing, free delivery, and product quality

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

• Caila Schwartz: LinkedIn Holiday Insights
• Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/
• Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew
• Holiday Predictions Webinar: https://www.salesforce.com/form/events/webinars/form-rss/4988425/

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.