Are you putting your entire ad budget into Facebook or Instagram?

When it comes to law firm marketing, many lawyers think that the best way to get their names out there is through Facebook or Instagram.

But here’s the truth: LinkedIn is the only platform that is indexable by search engines. If you’re relying solely on Facebook or Instagram, your visibility stops where the algorithm ends.

Let’s also be clear: choosing a marketing channel is just one piece of the puzzle.

In this week’s episode of Crushing Chaos With Law Firm Mentor, we continue our deep dive into the key differences between B2B (business-to-business) and B2C (business-to-consumer) marketing and why confusing the two can cost your law firm real results.

Listen in now and learn:

• Why urgency drives B2C and how long-term trust rules B2B
• How social media usage changes across both models
• What kind of content resonates with each audience
• How to properly track conversion metrics for each of these models

Whether you’re looking to capture quick wins or nurture corporate relationships, understanding these distinctions can make or break your law firm marketing’s ROI.

Tune in now and learn how to fine-tune your marketing strategy!

Key Takeaways:

Introduction (00:00)

A quick recap of part 1 (01:07)

Choosing marketing channels (03:08)

B2B vs. B2C content strategies (14:51)

Differences in lead nurturing cycles (19:29)

Conversion metrics breakdown (22:24)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing: https://lawfirmmentor.net/go/

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Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!