You know video marketing is important, but every time you think about doing it, you freeze—what should you say, how do you look, what actually works?

In this episode of Crushing Chaos With Law Firm Mentor, I break down exactly how law firm owners can stop overthinking video marketing and start using it strategically to build trust and convert more leads.

This isn’t about being perfect on camera, it’s about being real, being seen, and becoming the lawyer your future clients already feel they know.

From FAQ videos that answer burning client questions to behind-the-scenes clips that humanize your team, today I’m giving you five video strategies that help potential clients go from “just browsing” to “I want to work with you.”

Listen in now and learn:

• Why FAQ videos are the easiest way to build authority fast
• How to make your law firm stand out with “day in the life” content
• What makes video testimonials more powerful than written reviews
• Why your mission and values should be part of your hiring strategy
• How to stay consistent with content, even when life gets chaotic

If you’ve been waiting for the right time to get on camera, this is your sign.

Tune in now to learn how to use video to build trust, perfect your marketing strategy, and scale your law firm to the next level!

Key Takeaways:

Introduction (00:00)

FAQ videos (05:59)

Day-in-the-life videos (09:53)

Client testimonial videos (14:48)

Video for recruiting (20:20)

Batch record for efficiency! (23:45)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing: https://lawfirmmentor.net/go/

⭐ Connect with us on socials:

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/

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Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

You’ve found the right non-attorney salesperson for your firm, hired them, trained them, and now they’re ready to go; but how do you make sure they’re fully integrated into your culture?

This is the question I aim to answer in the last part of my non-attorney salesperson series.

In this episode of Crushing Chaos With Law Firm Mentor, I share with you how you can create a culture that makes your non-attorney salesperson feel like a valued part of the team. Because if the culture isn’t right, things can get messy, and believe me, no one wants that.

From my years of experience running a law firm with a dedicated salesperson, I’ve learned that it’s not just about finding the right person for the job. It’s about making sure they fit into your team and feel just as important as the lawyers. When you nail this, everything else falls into place.

Listen in now and learn:

• Why building a solid culture between your salesperson and legal team is key to making everything run smoothly
• How to set clear expectations and avoid friction from the start
• The importance of making your salesperson feel like a true team member, right from day one
• How to manage egos between lawyers and salespeople so everyone works well together

… and a lot more!

Are you ready?

Tune in now to learn how to build a culture that helps both your non-attorney salesperson and legal team succeed.

Key Takeaways:

Introduction (00:00)

Do your onboarding right (20:52)

Create clear role boundaries (27:37)

Accountability for everyone (36:47)

Additional Resources:

💫 Our September retreat, Lead Flow to Cash Flow: Turning Clicks into Clients and Conversations into Contracts, is coming—don’t miss it, get your ticket now: https://events.lawfirmmentor.net/

⚡ [Free Training] 5 steps to never stop growing: https://lawfirmmentor.net/go/

⭐ Connect with us on socials:

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/

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Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

Have you ever hired a non-attorney salesperson and then realized you had no clue how to train them?

If you’ve ever found yourself staring at a new hire thinking, “Now what?”, this episode of Crushing Chaos With Law Firm Mentor is exactly what you need.

In it, I dive into the wild west of training non-attorney salespeople—because hiring them is only half the battle. The real magic (and challenge) lies in getting them ready to sell legal services ethically, effectively, and in your voice.

I share everything I’ve learned from nearly a decade of running a law firm with a dedicated sales rep, from what to teach, to how to teach it, to what happens when you skip the hard parts (spoiler: chaos).

Listen in and learn:

• Why giving legal advice is off-limits (and how to train your team around it)
• The right way to use scripts
• How to build understanding behind every “line” of your process
• The role of shadowing, feedback, and objection handling in building confidence and consistency

Tune in now to learn more!

Key Takeaways:

Introduction (00:00)

How to train your non-attorney salesperson (01:15)

Start with a script (10:17)

Let’s talk about the training process (21:29)

Train for objections (27:28)

Additional Resources:

💫 Our September retreat, Lead Flow to Cash Flow: Turning Clicks into Clients and Conversations into Contracts, is coming—don’t miss it, get your ticket now: https://events.lawfirmmentor.net/

⚡ [Free Training] 5 steps to never stop growing: https://lawfirmmentor.net/go/

⭐ Connect with us on socials:

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/

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Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!