In this episode of Do This, Not That, host Jay Schwedelson welcomes back Brian Minick, Chief Operating Officer at ZeroBounce, to demystify the world of email spam traps. They break down what spam traps are, why they exist, how they affect email deliverability, and practical strategies to avoid them.

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Best Moments:

(01:03) Introduction to spam traps – a topic that causes marketers to “freak out”

(02:28) Spam traps affect everyone – B2B and consumer marketers alike

(02:49) Pristine spam traps explained – email addresses created specifically as traps

(06:46) Recycled spam traps – abandoned accounts converted into traps

(08:18) The importance of recency in email marketing practices

(09:57) How often should you be validating your email lists?

(12:33) Why email validation is critical when switching ESPs

(13:39) The “switch” ESPs pull – how they categorize senders into quality tiers

(15:12) Resources available through ZeroBounce

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Guest Bio

Brian Minick is the Chief Operating Officer at ZeroBounce, the industry leader in email validation, data improvement, and data hygiene. With extensive expertise in email deliverability, Brian specializes in helping marketers identify and eliminate issues like spam traps that can damage sender reputation. He’s particularly passionate about bridging the communication gap between sales and marketing teams to ensure email success. Connect with him on LinkedIn to tackle your deliverability challenges!

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